Hey Black Girl!

### Context Profile for Hey Black Girl!

1. **Organization Mission & Cause:**
   - **Mission:** Hey Black Girl! is dedicated to empowering Black women and non-binary individuals by providing resources, community support, and opportunities to thrive in their careers, businesses, and personal wellness. The organization aims to create spaces where these individuals can connect, learn, and grow together.
   - **Cause:** The organization focuses on addressing the unique challenges faced by Black women and non-binary individuals, promoting mental wellness, career development, and entrepreneurship.

2. **Type of Activities:**
   - **Events:** The primary event is the "HBG Fest," a one-day forum featuring panels, workshops, and networking opportunities tailored to empower attendees.
   - **Workshops:** The organization conducts workshops that provide actionable strategies and practical tools for career and personal development.
   - **Community Programs:** They facilitate community engagement through various initiatives aimed at fostering connections among Black women and non-binary individuals.

3. **Tone of Voice:**
   - The tone is **inspiring, friendly, and empowering**. The language used is approachable and warm, encouraging participation and engagement. The content reflects a sense of community and support, making it relatable to the target audience.

4. **Emoji Usage:**
   - The organization does not prominently feature emojis in their communications based on the provided content. The tone remains professional and engaging without the use of emojis, which aligns with their mission to maintain a serious yet supportive atmosphere.

5. **Key Facts:**
   - **Founding Info:** Specific founding information was not available on the website.
   - **Scale:** The organization has conducted 8 forms and sent out 7 email campaigns, indicating a structured approach to outreach and engagement.
   - **Impact Metrics:** While specific metrics were not detailed, the focus on empowering individuals suggests a commitment to measurable outcomes in personal and professional development.
   - **Volunteer Info:** No specific volunteer information was provided on the website.

6. **Writing Guidelines:**
   - **Style:** Use an inspiring and friendly tone that resonates with the target audience of Black women and non-binary individuals.
   - **Language:** Keep the language simple, relatable, and supportive. Avoid jargon and ensure that content is accessible.
   - **Structure:** Use clear headings and bullet points for easy readability. Include personal stories or testimonials when possible to enhance relatability.
   - **Call to Action:** Encourage engagement through clear calls to action, inviting readers to participate in events or workshops.

This context profile provides a comprehensive overview of Hey Black Girl! and serves as a guide for creating personalized and effective content that aligns with their mission and values.

As a Tier 1 member, you’ll receive exclusive 20-30% discounts at a curated selection of Black-owned businesses.

Tier 1 Membership

<div style="width:100%;box-sizing:inherit;line-height:1.5">Become an HBG Member and Make an ImpactBy becoming a Tier 1 HBG member for only $2.50 a week, you’ll enjoy up to 20-30% discounts at select Black-owned businesses, while directly supporting initiatives that empower Black women and gender-diverse individuals. Your membership is more than just savings—it’s an opportunity to contribute to programs and events that strengthen our community.Stay tuned for exciting Tier 2 membership perks! <a href="http://www.instagram.com" style="text-decoration-color:currentcolor;box-sizing:inherit;-webkit-user-select:auto">Website</a> <a href="http://www.instagram.com/heyblackgirlca" style="text-decoration-color:currentcolor;box-sizing:inherit;-webkit-user-select:auto">Instagram</a> </div>

Hi <span data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="font-size: 14px;" style="font-size:14px;background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name ,Welcome to the HBG community partnerships program! We’re thrilled to have you as part of our community of supporters that help us curate meaningful opportunities for Black women and gender-diverse people to grow through our programs, events and initiatives. Your subscription is not just unlocking great discounts for you — it’s also making a real difference in the lives of amazing Black owned businesses, who need our support the most!As a member, you now have access to 20-30% exclusive discounts from our fantastic partners, all while directly supporting HBG annual events and workshops. Each month, you’re contribute to continuing the vital work we’re doing to create community in the GTA.Here’s how it works:<ol><li style="list-style-type:decimal;font-size:14px;font-family:Roboto;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-position:normal;text-decoration:none;vertical-align:baseline;white-space:pre;box-sizing:inherit">Exclusive Discounts: Access special deals and offers from our carefully selected partners, which are available to you all year long (Valid until December 1, 2025). We’ve attached your discount guide, including web links to each business, to this email.</li><li style="list-style-type:decimal;font-size:14px;font-family:Roboto;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-position:normal;text-decoration:none;vertical-align:baseline;white-space:pre;box-sizing:inherit">Support a Cause: 100% of your monthly membership fee goes directly to HBG, funding initiatives like Project Up and The Fellowship, to empower Black women in our community.</li><li style="list-style-type:decimal;font-size:14px;font-family:Roboto;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-position:normal;text-decoration:none;vertical-align:baseline;white-space:pre;box-sizing:inherit">Stay Informed: You’ll receive quarterly updates from us, as new discounts, events and programs, become available. </li></ol>Your monthly contribution, no matter how small, makes a big impact. If you have any questions or need assistance with your subscription, don’t hesitate to reach out to us  at partnerships@heyblackgirl.ca. We’re here to help!Thank you for being a part of this community building project. Happy Shopping! **Exclusions**1) Maid in Luxury:  Cannot be combined with any other offers, discounts, or promotions at the time of booking or purchase.2) My Centre Peace: Only valid on all gift set purchases.3) Ode Hotel: Discount cannot be redeemed during blackout dates (i.e TIFF, Pride, Caribana weekends etc.).4) Dollhouse 905: Only valid on facials, waxing and piercings at Dollhouse 9055) Jollof Bowl: Use FIVEOFF15 at checkout for first time Door Dash orders; 25% off catering preorders booked with @chef_kwam By being a member you agree to not distribute or share the promo codes to any other person.  <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1736948449/liuul9o87gemsoe8hsqt.png" style="width:391px;display:block;vertical-align:top;margin:5px auto 5px 0px;text-align:left;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" />

<div>Become an HBG Member and Make an ImpactBy becoming a Tier 1 HBG member for only $2.50 a week, you’ll enjoy up to 20-30% discounts at select Black-owned businesses, while directly supporting initiatives that empower Black women and gender-diverse individuals. Your membership is more than just savings—it’s an opportunity to contribute to programs and events that strengthen our community.Stay tuned for exciting Tier 2 membership perks! <a href="http://www.instagram.com">Website</a> <a href="http://www.instagram.com/heyblackgirlca">Instagram</a> </div>

Hey Black Girl!

Hey Black Girl! Memberships

Tier 1 Membership

$10