CANADIAN MENTAL HEALTH ASSOCIATION, B.C. DIVISION

### Context Profile for Canadian Mental Health Association, B.C. Division

#### 1. Organization Mission & Cause
The Canadian Mental Health Association (CMHA), B.C. Division, is dedicated to promoting mental health and supporting the recovery of individuals experiencing mental health issues. Their mission is to enhance the mental well-being of individuals and communities through advocacy, education, and support services. They aim to reduce stigma around mental health and provide resources that empower individuals to take charge of their mental health.

#### 2. Type of Activities
CMHA B.C. Division engages in various activities, including:
- **Educational Events**: Hosting talks and workshops, such as the HM|HC Talks series, which focuses on relevant mental health topics for specific demographics (e.g., post-secondary students).
- **Community Programs**: Offering programs that provide support and resources for individuals dealing with mental health challenges.
- **Advocacy Campaigns**: Working to influence public policy and raise awareness about mental health issues.
- **Fundraising Initiatives**: Conducting campaigns to gather funds for their programs and services.

#### 3. Tone of Voice
The tone of voice used by CMHA B.C. Division is:
- **Professional yet Friendly**: They maintain a professional demeanor while being approachable and supportive.
- **Informative and Inspiring**: Their content is educational, aiming to inspire individuals to engage with mental health topics and seek help.
- **Empathetic**: They express understanding and compassion towards individuals facing mental health challenges.

#### 4. Emoji Usage
The CMHA B.C. Division does not prominently use emojis in their communications. Their content tends to be more formal and focused on delivering serious messages regarding mental health, which may explain the absence of emojis.

#### 5. Key Facts
- **Founding Info**: CMHA was established in 1918, with the B.C. Division serving as a regional branch.
- **Scale**: The organization operates multiple programs across British Columbia, with a focus on community engagement and support.
- **Impact Metrics**: Specific metrics are not detailed on the website, but they emphasize the importance of community involvement and personal stories of recovery.
- **Volunteer Info**: They encourage community involvement and provide opportunities for volunteering, although specific details about volunteer programs may need to be sourced directly from their website or outreach materials.

#### 6. Writing Guidelines
- **Clarity and Simplicity**: Use clear and straightforward language to ensure accessibility for all audiences.
- **Empowerment Focus**: Highlight stories of recovery and resilience to inspire hope and action.
- **Call to Action**: Include strong calls to action, encouraging individuals to participate in events, seek help, or volunteer.
- **Respectful Language**: Use language that is sensitive to the experiences of individuals with mental health challenges, avoiding stigmatizing terms.

This context profile serves as a foundational guide for crafting personalized and relevant content for the Canadian Mental Health Association, B.C. Division, ensuring alignment with their mission, activities, and communication style.

General admission

Student

The 2025 Healthy Minds | Healthy Campuses Summit will be held from February 25-27, 2025, with the theme of “Achieving whole campus community engagement in mental health promotion in our post-secondary settings”.  This theme emphasizes the importance of creating a campus-wide approach to mental health promotion that goes beyond traditional models of individual deficit. By shifting the focus to a collective, community-driven model, the intent is to empower post-secondary institutions to engage all members of the campus—students, faculty, staff, and administration—as peers in fostering an inclusive, supportive environment where mental health and safer use of substances is prioritized and linked to other aspects of wellness.  Join us virtually for 3 days of interactive sessions, thoughtful keynotes, invigorating panels and reflective breakouts. There will be plenty of opportunities for co-learning and collaboration to build collective momentum to strengthen our campus communities.  Our Summit cannot be made possible without the dedicated CoP members who participate and share with others. Summit tickets for staff, faculty and other professionals will be $65 + tax. Tickets will be free for student participants. Book your seat today! View the Summit 2025 program <a href="https://healthycampuses.ca/wp-content/uploads/2025/01/Summit-2025-Agenda-Program-Final.pdf" rel="noopener noreferrer" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit" target="_blank">here</a>. If you have any questions, please email <a href="mailto:healthy.campuses@cmha.bc.ca" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit">healthy.campuses@cmha.bc.ca</a>.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name, Thank you for registering for the 2025 Healthy Minds | Healthy Campuses Summit, “Achieving whole campus community engagement in mental health promotion in our post-secondary settings.”  We have a great program lined up for you including keynotes and plenary sessions, dialogic workshops, and presentations. The program (with the Room# associated with each session/Zoom link) is <a href="https://healthycampuses.ca/wp-content/uploads/2025/01/Summit-2025-Agenda-Program-Final.pdf" rel="noopener noreferrer" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit" target="_blank">available here</a>.  Here are the Zoom links for the 3 Zoom rooms which will be used throughout the Summit: 1. Room 1 (All Plenaries and Coffee Corners) - <a href="https://us02web.zoom.us/j/89992552861?pwd=QhXzEbcAtcCop1ds1JIR3qgUCFpOCr.1" rel="noopener noreferrer" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit" target="_blank">Click Here</a>    <a href="https://us02web.zoom.us/j/89992552861?pwd=QhXzEbcAtcCop1ds1JIR3qgUCFpOCr.1" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit">https://us02web.zoom.us/j/89992552861?pwd=QhXzEbcAtcCop1ds1JIR3qgUCFpOCr.1</a>    Meeting ID: 899 9255 2861    Passcode: 068198    2. Room 2: HM|HC Summit 2025 (Concurrent Sessions 1) - <a href="https://us02web.zoom.us/j/87002560404?pwd=frSR3HBtjObqJmpwxXA73Yb9aBMeqr." rel="noopener noreferrer" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit" target="_blank">Click Here</a>    <a href="https://us02web.zoom.us/j/87002560404?pwd=frSR3HBtjObqJmpwxXA73Yb9aBMeqr" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit">https://us02web.zoom.us/j/87002560404?pwd=frSR3HBtjObqJmpwxXA73Yb9aBMeqr</a>.    Meeting ID: 870 0256 0404    Passcode: 273405 3. Room 3: HM|HC Summit 2025 (Concurrent Sessions 2)- <a href="https://zoom.us/j/98653756681?pwd=yRoa1Zw8x2u9AAEP7dirb2OlriCE3K.1" rel="noopener noreferrer" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit" target="_blank">Click Here</a>     <a href="https://zoom.us/j/98653756681?pwd=yRoa1Zw8x2u9AAEP7dirb2OlriCE3K.1" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit">https://zoom.us/j/98653756681?pwd=yRoa1Zw8x2u9AAEP7dirb2OlriCE3K.1</a>     Meeting ID: 986 5375 6681     Passcode: 674508 If you have any questions, please reach out to: <a href="mailto:healthy.campuses@cmha.bc.ca" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit">healthy.campuses@cmha.bc.ca</a> or <a href="mailto:gabrielle.foo@cmha.bc.ca" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit">gabrielle.foo@cmha.bc.ca</a>  We look forward to seeing you virtually at the Summit! The Healthy Minds | Healthy Campuses Team

The 2025 Healthy Minds | Healthy Campuses Summit will be held from February 25-27, 2025, with the theme of “Achieving whole campus community engagement in mental health promotion in our post-secondary settings”.  This theme emphasizes the importance of creating a campus-wide approach to mental health promotion that goes beyond traditional models of individual deficit. By shifting the focus to a collective, community-driven model, the intent is to empower post-secondary institutions to engage all members of the campus—students, faculty, staff, and administration—as peers in fostering an inclusive, supportive environment where mental health and safer use of substances is prioritized and linked to other aspects of wellness.  Join us virtually for 3 days of interactive sessions, thoughtful keynotes, invigorating panels and reflective breakouts. There will be plenty of opportunities for co-learning and collaboration to build collective momentum to strengthen our campus communities.  Our Summit cannot be made possible without the dedicated CoP members who participate and share with others. Summit tickets for staff, faculty and other professionals will be $65 + tax. Tickets will be free for student participants. Book your seat today! View the Summit 2025 program <a href="https://healthycampuses.ca/wp-content/uploads/2025/01/Summit-2025-Agenda-Program-Final.pdf" target="_blank">here</a>. If you have any questions, please email <a href="mailto:healthy.campuses@cmha.bc.ca">healthy.campuses@cmha.bc.ca</a>.

CANADIAN MENTAL HEALTH ASSOCIATION, B.C. DIVISION

HM|HC 2025 Summit: Achieving whole campus community engagement in mental health promotion in our post-secondary settings

General admission

$65

Student

Free