CANADIAN MENTAL HEALTH ASSOCIATION, B.C. DIVISION

### Context Profile for Canadian Mental Health Association, B.C. Division

#### 1. Organization Mission & Cause
The Canadian Mental Health Association (CMHA), B.C. Division, is dedicated to promoting mental health and supporting the recovery of individuals experiencing mental health issues. Their mission is to enhance the mental well-being of individuals and communities through advocacy, education, and support services. They aim to reduce stigma around mental health and provide resources that empower individuals to take charge of their mental health.

#### 2. Type of Activities
CMHA B.C. Division engages in various activities, including:
- **Educational Events**: Hosting talks and workshops, such as the HM|HC Talks series, which focuses on relevant mental health topics for specific demographics (e.g., post-secondary students).
- **Community Programs**: Offering programs that provide support and resources for individuals dealing with mental health challenges.
- **Advocacy Campaigns**: Working to influence public policy and raise awareness about mental health issues.
- **Fundraising Initiatives**: Conducting campaigns to gather funds for their programs and services.

#### 3. Tone of Voice
The tone of voice used by CMHA B.C. Division is:
- **Professional yet Friendly**: They maintain a professional demeanor while being approachable and supportive.
- **Informative and Inspiring**: Their content is educational, aiming to inspire individuals to engage with mental health topics and seek help.
- **Empathetic**: They express understanding and compassion towards individuals facing mental health challenges.

#### 4. Emoji Usage
The CMHA B.C. Division does not prominently use emojis in their communications. Their content tends to be more formal and focused on delivering serious messages regarding mental health, which may explain the absence of emojis.

#### 5. Key Facts
- **Founding Info**: CMHA was established in 1918, with the B.C. Division serving as a regional branch.
- **Scale**: The organization operates multiple programs across British Columbia, with a focus on community engagement and support.
- **Impact Metrics**: Specific metrics are not detailed on the website, but they emphasize the importance of community involvement and personal stories of recovery.
- **Volunteer Info**: They encourage community involvement and provide opportunities for volunteering, although specific details about volunteer programs may need to be sourced directly from their website or outreach materials.

#### 6. Writing Guidelines
- **Clarity and Simplicity**: Use clear and straightforward language to ensure accessibility for all audiences.
- **Empowerment Focus**: Highlight stories of recovery and resilience to inspire hope and action.
- **Call to Action**: Include strong calls to action, encouraging individuals to participate in events, seek help, or volunteer.
- **Respectful Language**: Use language that is sensitive to the experiences of individuals with mental health challenges, avoiding stigmatizing terms.

This context profile serves as a foundational guide for crafting personalized and relevant content for the Canadian Mental Health Association, B.C. Division, ensuring alignment with their mission, activities, and communication style.

HM|HC Talks Ticket

This next HM|HC Talks session, focusing on Activating Workplace Wellbeing, will take place on November 26, 12:00-1:00 PM, with the stimulus presenter, Sarah Carten from the University of British Columbia. Here's a summary of her presentation:In 2023, UBC launched the Activate (Workplace) Wellbeing Toolkit to enhance staff and faculty mental health and wellbeing. This toolkit is designed to foster meaningful conversations and actions at any level by integrating mental health and wellbeing into strategic planning processes, as well as facilitating discussions that lead to actionable steps tailored to specific workplace contexts. Join us for a session that will explore the motivation behind this toolkit, the insights gained since its launch, and the next steps forward. Online meeting participants will:- Learn about key insights from the implementation of the UBC Activate (Workplace) Wellbeing Toolkit- Discover tools used by fellow staff and faculty to drive systemic change- Meet and connect with new colleagues  HM|HC Talks format:- Interactive meeting via Zoom or Teams with the option to connect over webcam (preferred), chat, or phone- Speakers present a health literacy topic followed by a group dialogue- Limited spots are available: please reserve your free tickets on Zeffy now!

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;line-height:16px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for registering for HM|HC Talks: Activating Workplace Wellbeing, which will be held on Tuesday, November 26 from 12:00-1:00 pm. <a href="https://us02web.zoom.us/j/86700426622?pwd=TRbDV4k78jQa2G9A3kkThXunbsI1fu.1" rel="noopener noreferrer" style="text-decoration-color:currentcolor;user-select:auto;box-sizing:inherit" target="_blank">Click here</a> for the Zoom link to the Talk.Join Zoom Meeting<a href="https://us02web.zoom.us/j/86700426622?pwd=TRbDV4k78jQa2G9A3kkThXunbsI1fu.1" style="text-decoration-color:currentcolor;user-select:auto;box-sizing:inherit">https://us02web.zoom.us/j/86700426622?pwd=TRbDV4k78jQa2G9A3kkThXunbsI1fu.1</a>Meeting ID: 867 0042 6622Passcode: 161703---One tap mobile+15873281099,,86700426622#,,,,*161703# Canada+16473744685,,86700426622#,,,,*161703# Canada Mahboubeh Asgarihealthy.campuses@cmha.bc.ca

This next HM|HC Talks session, focusing on Activating Workplace Wellbeing, will take place on November 26, 12:00-1:00 PM, with the stimulus presenter, Sarah Carten from the University of British Columbia. Here's a summary of her presentation:In 2023, UBC launched the Activate (Workplace) Wellbeing Toolkit to enhance staff and faculty mental health and wellbeing. This toolkit is designed to foster meaningful conversations and actions at any level by integrating mental health and wellbeing into strategic planning processes, as well as facilitating discussions that lead to actionable steps tailored to specific workplace contexts. Join us for a session that will explore the motivation behind this toolkit, the insights gained since its launch, and the next steps forward. Online meeting participants will:- Learn about key insights from the implementation of the UBC Activate (Workplace) Wellbeing Toolkit- Discover tools used by fellow staff and faculty to drive systemic change- Meet and connect with new colleagues  HM|HC Talks format:- Interactive meeting via Zoom or Teams with the option to connect over webcam (preferred), chat, or phone- Speakers present a health literacy topic followed by a group dialogue- Limited spots are available: please reserve your free tickets on Zeffy now!

CANADIAN MENTAL HEALTH ASSOCIATION, B.C. DIVISION

HM|HC Talks: Activating Workplace Wellbeing

HM|HC Talks Ticket

Free