CANADIAN MENTAL HEALTH ASSOCIATION, B.C. DIVISION

### Context Profile for Canadian Mental Health Association, B.C. Division

#### 1. Organization Mission & Cause
The Canadian Mental Health Association (CMHA), B.C. Division, is dedicated to promoting mental health and supporting the recovery of individuals experiencing mental health issues. Their mission is to enhance the mental well-being of individuals and communities through advocacy, education, and support services. They aim to reduce stigma around mental health and provide resources that empower individuals to take charge of their mental health.

#### 2. Type of Activities
CMHA B.C. Division engages in various activities, including:
- **Educational Events**: Hosting talks and workshops, such as the HM|HC Talks series, which focuses on relevant mental health topics for specific demographics (e.g., post-secondary students).
- **Community Programs**: Offering programs that provide support and resources for individuals dealing with mental health challenges.
- **Advocacy Campaigns**: Working to influence public policy and raise awareness about mental health issues.
- **Fundraising Initiatives**: Conducting campaigns to gather funds for their programs and services.

#### 3. Tone of Voice
The tone of voice used by CMHA B.C. Division is:
- **Professional yet Friendly**: They maintain a professional demeanor while being approachable and supportive.
- **Informative and Inspiring**: Their content is educational, aiming to inspire individuals to engage with mental health topics and seek help.
- **Empathetic**: They express understanding and compassion towards individuals facing mental health challenges.

#### 4. Emoji Usage
The CMHA B.C. Division does not prominently use emojis in their communications. Their content tends to be more formal and focused on delivering serious messages regarding mental health, which may explain the absence of emojis.

#### 5. Key Facts
- **Founding Info**: CMHA was established in 1918, with the B.C. Division serving as a regional branch.
- **Scale**: The organization operates multiple programs across British Columbia, with a focus on community engagement and support.
- **Impact Metrics**: Specific metrics are not detailed on the website, but they emphasize the importance of community involvement and personal stories of recovery.
- **Volunteer Info**: They encourage community involvement and provide opportunities for volunteering, although specific details about volunteer programs may need to be sourced directly from their website or outreach materials.

#### 6. Writing Guidelines
- **Clarity and Simplicity**: Use clear and straightforward language to ensure accessibility for all audiences.
- **Empowerment Focus**: Highlight stories of recovery and resilience to inspire hope and action.
- **Call to Action**: Include strong calls to action, encouraging individuals to participate in events, seek help, or volunteer.
- **Respectful Language**: Use language that is sensitive to the experiences of individuals with mental health challenges, avoiding stigmatizing terms.

This context profile serves as a foundational guide for crafting personalized and relevant content for the Canadian Mental Health Association, B.C. Division, ensuring alignment with their mission, activities, and communication style.

HM|HC Talks ticket

This next HM|HC Talks session will focus on The Limerick Framework for Action:&nbsp;A New Roadmap to Guide Health Promoting Campuses,&nbsp;with the&nbsp;stimulus presenters, Drs. Matt Dolf and Vicki Squires. Here&#39;s an abstract for&nbsp;their stimulus presentation: Join Dr. Matt Dolf and Dr. Vicki Squires as they introduce the Limerick Framework for Action&mdash;the latest international guidance document building on the landmark 2015 Okanagan Charter. Developed through 18 months of collaboration among international health promotion leaders and unveiled at the 2025 International Health Promoting Campuses conference in Limerick, Ireland, this framework provides practical guidance for implementing campus health promotion. Drs. Dolf and Squires were members of the development team and will share their insights on the framework&#39;s key elements, guiding principles, and actions for creating healthier campus communities. Whether you&#39;re new to the health promoting universities movement or seeking practical tools to advance existing initiatives, you&#39;ll leave with actionable insights for your institution. Online meeting participants will:<ul fr-original-style="" style="box-sizing: inherit;"><li data-end="292" data-start="193" fr-original-style="" id="isPasted" style="box-sizing: inherit;">Learn about the Limerick Framework for Action and its role in advancing health-promoting campuses</li><li data-end="292" data-start="193" fr-original-style="" style="box-sizing: inherit;">Gain insights on its key elements, guiding principles, and priority actions</li><li data-end="292" data-start="193" fr-original-style="" style="box-sizing: inherit;">Take away practical, actionable ideas to support health promotion initiatives at your own institutions</li></ul>&nbsp;&nbsp;HM|HC Talks format:<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="" style="box-sizing: inherit;">Interactive meeting via Zoom&nbsp;with the option to connect over webcam (preferred), chat, or&nbsp;phone</li><li fr-original-style="" style="box-sizing: inherit;">Speakers present&nbsp;a health literacy topic followed by a group dialogue</li><li fr-original-style="" style="box-sizing: inherit;">Limited spots are available: please reserve your free tickets on Zeffy now!</li></ul>

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name , Thank you for registering for&nbsp;The Limerick Framework for Action: A New Roadmap to Guide Health Promoting Campuses, which will be held on&nbsp;Tuesday, January 27&nbsp;from 12:00-1:30 pm PST.&nbsp; Join Zoom Meeting<a fr-original-style="" href="https://us02web.zoom.us/j/86162211375?pwd=dB0T1euEONCYkDkI60U8J7VRTkO8Ds.1" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">https://us02web.zoom.us/j/86162211375?pwd=dB0T1euEONCYkDkI60U8J7VRTkO8Ds.1</a>&nbsp;&nbsp;Meeting ID: 861 6221 1375Passcode: 821175 Sincerely, Mahboubeh Asgarihealthy.campuses@cmha.bc.ca

This next HM|HC Talks session will focus on The Limerick Framework for Action: A New Roadmap to Guide Health Promoting Campuses, with the stimulus presenters, Drs. Matt Dolf and Vicki Squires. Here's an abstract for their stimulus presentation: Join Dr. Matt Dolf and Dr. Vicki Squires as they introduce the Limerick Framework for Action—the latest international guidance document building on the landmark 2015 Okanagan Charter. Developed through 18 months of collaboration among international health promotion leaders and unveiled at the 2025 International Health Promoting Campuses conference in Limerick, Ireland, this framework provides practical guidance for implementing campus health promotion. Drs. Dolf and Squires were members of the development team and will share their insights on the framework's key elements, guiding principles, and actions for creating healthier campus communities. Whether you're new to the health promoting universities movement or seeking practical tools to advance existing initiatives, you'll leave with actionable insights for your institution. Online meeting participants will:<ul><li>Learn about the Limerick Framework for Action and its role in advancing health-promoting campuses</li><li>Gain insights on its key elements, guiding principles, and priority actions</li><li>Take away practical, actionable ideas to support health promotion initiatives at your own institutions</li></ul>  HM|HC Talks format:<ul><li>Interactive meeting via Zoom with the option to connect over webcam (preferred), chat, or phone</li><li>Speakers present a health literacy topic followed by a group dialogue</li><li>Limited spots are available: please reserve your free tickets on Zeffy now!</li></ul>

CANADIAN MENTAL HEALTH ASSOCIATION, B.C. DIVISION

HM|HC Talks: The Limerick Framework for Action—a new roadmap to guide health promoting campuses

HM|HC Talks ticket

Free