Big Brothers Big Sisters of Greater Moncton

### Context Profile for Big Brothers Big Sisters of Greater Moncton

1. **Organization Mission & Cause**:
   - **Mission**: Big Brothers Big Sisters of Greater Moncton aims to empower children and youth through one-to-one mentoring relationships. Their mission is to help young people realize their potential and build self-esteem, resilience, and social skills.
   - **Cause**: The organization focuses on providing mentorship to at-risk youth, fostering positive relationships that can lead to improved life outcomes.

2. **Type of Activities**:
   - **Events**: The organization hosts various community events, including the recent "Lawn Bowling Event," which serves as both a fundraiser and a community engagement opportunity.
   - **Fundraising Campaigns**: Regular fundraising campaigns are conducted to support their mentoring programs, including events and online donation drives.
   - **Community Programs**: They offer structured mentoring programs that connect adult volunteers with children in need of guidance and support.

3. **Tone of Voice**:
   - The tone of the website and communications is **friendly, encouraging, and community-focused**. It conveys warmth and inclusivity, aiming to inspire potential volunteers and donors to engage with the organization.
   - The language used is accessible and relatable, often incorporating exclamation points and positive affirmations to create an uplifting atmosphere.

4. **Emoji Usage**:
   - The organization uses emojis in their communications, particularly in email campaigns. Examples include:
     - 📢 (megaphone) - to announce news or express gratitude.
     - 🙌 (raising hands) - to celebrate achievements or thank supporters.
     - 🎉 (party popper) and 🎳 (bowling) - to add a celebratory tone to event-related communications.
   - Emojis are used frequently in emails, especially in subject lines and introductory paragraphs, to grab attention and convey enthusiasm.

5. **Key Facts**:
   - **Founding Info**: Big Brothers Big Sisters of Greater Moncton is part of the larger Big Brothers Big Sisters network, which has been operating in Canada for decades, focusing on youth mentoring.
   - **Scale**: The organization has a total of 198 forms and has sent out 24 email campaigns, indicating active engagement with their community and supporters.
   - **Impact Metrics**: Specific metrics regarding the number of youth served or success stories may be available on the website, but the emphasis is on the positive impact of mentorship on children's lives.
   - **Volunteer Info**: The organization actively recruits volunteers to serve as mentors, emphasizing the importance of community involvement in their mission.

6. **Writing Guidelines**:
   - **Style**: Use a conversational and friendly tone, similar to the language found on the website and in email communications. Aim for an inspiring and motivating style that encourages community involvement.
   - **Engagement**: Incorporate personal touches, such as addressing recipients by their first names and expressing gratitude for their support.
   - **Visual Elements**: Consider using emojis to enhance engagement and convey emotions, especially in subject lines and key announcements.
   - **Call to Action**: Always include a clear call to action, whether it's to volunteer, donate, or participate in an event, making it easy for readers to know how they can help.

This context profile provides a comprehensive overview of Big Brothers Big Sisters of Greater Moncton, enabling AI assistants to create tailored and effective content that aligns with the organization's mission and communication style.

Recruit a new volunteer and give the gift of friendship this holiday season.

Gift of Connection

Gift of Connection Package
+ $100 Grocery Gift Card

Holiday Table

Holiday Table Package
+ $150 Gift Card for Toys

Family Cheer

Family Cheer Package
+ $200 Essentials Gift Card

Health & Happiness

Big Brothers Big Sisters of Greater Moncton is thrilled to partner with A-Tech Roofing once again for our Holiday Heroes Program. Together, we’re bringing warmth, joy, and hope to families in our mentoring programs, helping them experience a holiday season filled with love and memorable moments.Your support can make all the difference. By donating, you’re giving families the opportunity to shop for essential groceries and thoughtful gifts, creating holiday memories that might otherwise feel out of reach.This holiday season, your generosity can bring light and joy to children and families in the Greater Moncton Area. Together, let’s make the holidays truly unforgettable. Be a Holiday Hero today!

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, We wanted to take a moment to sincerely thank you for your generous support of our Holiday Heroes program. Your kindness has brought warmth, joy, and hope to the children and families we serve, and we are truly grateful for your generosity. Because of you, families in our mentoring programs can experience the magic of the holiday season—sharing meals, unwrapping gifts, and creating lasting memories. Beyond the holidays, your contribution also supports the mentorship and guidance these young people need to grow and thrive throughout the year. Your commitment to our mission is truly inspiring. It reminds us of the incredible impact we can achieve when our community comes together. We are honored to have you as a Holiday Hero and look forward to continuing this important work with your support. Thank you for making the holidays brighter for so many. Warm regards, <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1731951166/eeao93pi7cc2xx4tzas1.png" style="width:146px;display:inline-block;vertical-align:bottom;margin-right:5px;margin-left:5px;text-align:center;max-width:calc(100% - 10px);position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" />Joline CyrExecutive DirectorBig Brothers Big Sisters of Greater Moncton<a href="mailto:Joline.cyr@bigbrothersbigsisters.ca" style="text-decoration-color:currentcolor;user-select:auto;box-sizing:inherit">Joline.cyr@bigbrothersbigsisters.ca</a>506-502-4613

Big Brothers Big Sisters of Greater Moncton is thrilled to partner with A-Tech Roofing once again for our Holiday Heroes Program. Together, we’re bringing warmth, joy, and hope to families in our mentoring programs, helping them experience a holiday season filled with love and memorable moments.Your support can make all the difference. By donating, you’re giving families the opportunity to shop for essential groceries and thoughtful gifts, creating holiday memories that might otherwise feel out of reach.This holiday season, your generosity can bring light and joy to children and families in the Greater Moncton Area. Together, let’s make the holidays truly unforgettable. Be a Holiday Hero today!

Big Brothers Big Sisters of Greater Moncton

Holiday Heroes 2024

Gift of Connection

CA$50

Holiday Table

CA$150

Family Cheer

CA$300

Health & Happiness

CA$500

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