Brunswick Street Mission

### Context Profile for Brunswick Street Mission

1. **Organization Mission & Cause**:
   - **Mission**: Brunswick Street Mission aims to support individuals and families in need within the Halifax community. They provide essential services such as a food bank, breakfast program, café, free laundry facilities, and counseling support through social workers. Their mission is to ensure that everyone has access to the resources they need to be healthy and well.
   - **Cause**: The organization focuses on alleviating poverty and providing holistic support to vulnerable populations, emphasizing community well-being and empowerment.

2. **Type of Activities**:
   - **Programs**: The organization runs several community programs, including a food bank, breakfast program, and social support services.
   - **Events**: They host fundraising events such as the "Mission Art Gala," which features an online auction of original artwork from local artists. The gala includes live music, refreshments, and opportunities for community engagement.
   - **Fundraising Campaigns**: The art gala serves as a significant fundraising initiative, with proceeds directly supporting their various community services.

3. **Tone of Voice**:
   - The tone of the website and communications is **friendly**, **inspiring**, and **community-oriented**. The language is accessible and warm, aiming to foster a sense of belonging and encourage participation.
   - Communications are designed to engage the community and convey the importance of their mission, often highlighting the positive impact of contributions.

4. **Emoji Usage**:
   - The website and communications do not prominently feature emojis. The tone remains professional and straightforward, focusing on clear communication of their mission and activities without the use of emojis.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not available on the website.
   - **Scale**: The organization operates within Halifax, serving a local community with various programs and events.
   - **Impact Metrics**: While specific metrics were not detailed, the organization emphasizes the importance of community support and the direct impact of donations on local individuals and families.
   - **Volunteer Info**: Information about volunteering opportunities is likely available on their website, encouraging community involvement.

6. **Writing Guidelines**:
   - **Style**: Use a **friendly** and **inspiring** tone that reflects community engagement. Avoid overly formal language; instead, aim for a conversational style that resonates with a broad audience.
   - **Content Focus**: Highlight the impact of donations and community support. Use storytelling to illustrate the difference made in individuals' lives through their programs.
   - **Call to Action**: Encourage participation in events and donations, emphasizing the community aspect and the positive outcomes of contributions.
   - **Clarity**: Ensure that all communications are clear and concise, providing essential information without overwhelming the reader.

This context profile serves as a comprehensive guide for generating personalized content that aligns with the values and mission of Brunswick Street Mission, enhancing engagement and support from the community.

LXCL:Nothing beats a hot coffee on a cold winter morning! Multiply this gift by at least 5.

Coffee

LXCL:A simple meal prepared fresh and served in the Red Door Café or freshly frozen and available to take home from our Food Bank. Multiply this gift by at least 5.

Fresh Meal

LXCL:We call it the Brunswick Special. Eggs, toast with peanut butter and jam, plus a main dish of bacon, sausage, or ham and a treat or fruit. Our breakfast program always includes the presence of a social worker who provides additional supports when needed.

Full breakfast

LXCL:Clean clothes means dignity. Provide a fresh, clean start to someone without a home. This gift completes 7 loads of laundry, our average for one day.

Load of Laundry

LXCL:Everything needed to celebrate! Cake, icing, and candles are always given to a family member who is celebrating an upcoming birthday.

Birthday Supplies

LXCL:Protein-rich snack bars, easy-open canned fruit, and drink supplements are essential dietary needs for someone living rough.&nbsp;

Outreach Snacks

LXCL:Our ID clinic pays the fees for someone to obtain ID. Only with ID can they apply for social services, housing support, anda host of other resources.

Identification

LXCL:Help load someone's shopping cart with the basics: eggs, milk, cereal, rice, and protein (meat, tuna, etc)..

The Basics

LXCL:Boring, but necessary. It costs a lot to keep the lights on, our space cool in the summer and warm in the winter, and to run the fridges and freezers that keep our food cold. This covers our utility costs for 1 day.

Utilities

LXCL:Give a bundle of care. This kit includes two pairs of socks, winter outerwear, underwear, toiletries, and a $25 gift card in a dry bag.

Survival Kit

LXCL:Fill a family's shopping cart with the groceries they need to get through the week: the basics, plus so much more!

Full Grocery Cart

Thank you! Donations over $1,000 are best made by cheque or e-transfer: 

E-transfer to mission@brunswickstreetmission.org
Cheque payable to Brunswick Street Mission
Address to send cheque: 2107 Brunswick Street, Halifax NS  B3K 2Y4

Please ensure your contact information is included for proper receipting purposes.

Your purchase provides critical services in our community. From Breakfast to Food Bank, Caf&eacute; and Outreach, each item represents a need that you can meet. You can also make a donation of your choice by entering an amount in the donation section at the end of this list. Thank you! Any funds received over budgeted requirements will go to where needed most.

Thank you,&nbsp;<span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; -webkit-user-select: none; box-sizing: inherit;">First name! Thank you for supporting our community with your purchase. Your support makes a positive impact with those who rely on our critical services. You will receive a tax receipt for your donation from Brunswick Street Mission in the coming days. If you would like to further contribute, consider spreading the word about our shop to your friends and family! Just forward this email and they can use the button below to join you in supporting our community.&nbsp; Thank you once again for your support. Happy Holidays, Lisa HarrisonExecutive Director<a fr-original-style="" href="mailto:lisah@brunswickstreetmission.org" rel="noopener noreferrer noopener noreferrer" style="text-decoration-color: initial; -webkit-user-select: auto; box-sizing: inherit;" target="_blank">lisah@brunswickstreetmission.org</a> <span contenteditable="false" data-button-color="{{#df2633}}" data-custom-variable="{{form-link-button-1a9c8a88-7565-4387-9f43-76201d0ac6db}}" data-prefilled-form-id="{{264e2f39-1944-471a-b726-681f6c5aef2d}}" data-prefilled-form-type="{{Ticketing}}" data-text="{{Shop again}}" fr-original-class="fr-deletable styled-tag-button" fr-original-style="background-color: #df2633" style="background-color: rgb(223, 38, 51); border-radius: 8px; height: 36px; color: rgb(255, 255, 255); padding: 8px 16px; font-size: 14px; line-height: 20px; font-family: Roboto; font-weight: 500; display: inline-block; margin: 0px; overflow-wrap: anywhere; -webkit-user-select: none; box-sizing: inherit;">Shop again&nbsp;

Your purchase provides critical services in our community. From Breakfast to Food Bank, Café and Outreach, each item represents a need that you can meet. You can also make a donation of your choice by entering an amount in the donation section at the end of this list. Thank you! Any funds received over budgeted requirements will go to where needed most.