iDREAM (Inclusivity, Diversity, Racial Equity Award in Media)

### Context Profile for iDREAM (Inclusivity, Diversity, Racial Equity Award in Media)

1. **Organization Mission & Cause:**
   - **Mission:** iDREAM aims to promote inclusivity, diversity, and racial equity in media by recognizing and elevating the voices of Black, Indigenous, and People of Color (BIPOC) through awards and media campaigns.
   - **Cause:** The organization focuses on addressing the underrepresentation of BIPOC in media and celebrating their contributions across various fields, including art, entrepreneurship, film, music, and sports.

2. **Type of Activities:**
   - **Events:** The flagship event is "The iDREAM Awards," which celebrates excellence in media and provides significant media campaigns for award recipients. The inaugural awards ceremony is set to take place on August 23, 2025, at Sankofa Square.
   - **Fundraising Campaigns:** The organization conducts fundraising campaigns to support its initiatives, including the $5 million media campaign associated with the awards.
   - **Community Programs:** iDREAM engages in community outreach to foster awareness and support for BIPOC representation in media.

3. **Tone of Voice:**
   - The tone is **inspiring, celebratory, and inclusive**. The language used on the website and in communications is designed to uplift and engage the community, emphasizing the importance of representation and excellence in media. The use of strong, affirmative language (e.g., "transformative," "elevate") conveys a sense of urgency and importance.

4. **Emoji Usage:**
   - The website and email communications do not prominently feature emojis. The tone remains professional and focused on the message without the use of informal elements like emojis.

5. **Key Facts:**
   - **Founding Info:** Specific founding details were not found on the website.
   - **Scale:** The organization has conducted 14 total forms and 11 email campaigns, indicating active engagement with its audience.
   - **Impact Metrics:** Each award includes a $1 million media campaign to amplify the recipient’s voice, showcasing a significant commitment to impact.
   - **Volunteer Info:** No specific volunteer information was found on the website.

6. **Writing Guidelines:**
   - **Style:** Use clear, affirmative language that emphasizes inclusivity and celebration. Avoid overly formal language; instead, aim for a friendly yet professional tone.
   - **Structure:** Use short paragraphs and bullet points to enhance readability. Highlight key information (e.g., dates, amounts) in bold to draw attention.
   - **Call to Action:** Encourage participation and support through direct and engaging calls to action, such as "Join us," "Celebrate with us," or "Support our mission."
   - **Audience Engagement:** Personalize communications where possible, using the recipient's name and acknowledging their support or involvement.

This context profile provides a comprehensive overview of iDREAM, enabling AI assistants to generate tailored content that aligns with the organization's mission, tone, and activities.

LXCL:The branded space is a 10ft x 10ft basic booth outside the VIP area. The tent includes a table and two chairs, and will require your branding assets (tablecloth, etc)With the 2 tickets, Revlon Hair Tools brand ambassadors can giveaway brand products inside the event space. Revlon Hair Tools will also receive a dedicated opportunity to provide Gifting to the Award Winners. Photos will cover this, and be leveraged at a later date.

Gifting Suite Sponsor

Check made out to iDREAM | Inclusivity, Diversity, Racial Equity Awards in Media
Address to send check: 419 – 80 Atlantic Ave Toronto, ON M6K 1X9

<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1748988055/wysiwyg/hqw8y6c4qzkoc7ldrguw.png" style="width: 811px; display: block; vertical-align: top; margin: 5px auto; text-align: center; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-style="width: 811px; display: block; vertical-align: top; margin: 5px auto; text-align: center;" fr-original-class="fr-draggable"> Sponsor iDREAM on August 23, 2025 as we celebrate excellence, elevate BIPOC voices, and deliver $5 million in media across five groundbreaking categories. &nbsp; <span fr-original-style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;">The inaugural iDREAM Awards, co-hosted by Jermain Franklin (TSN) and Kim Sullivan (APTN), feature performances by alt pop-rock Indigenous artist&nbsp;<span fr-original-style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;">Natasha Fisher, all inclusive Beer supplied by Canada&#39;s Premier Beer,&nbsp;Steam Whistle Brewing<span fr-original-style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;">, 500 gifts for guests courtesy of LuluLemon and much, much more! The iDREAM Racial Equity Award in Media is a national initiative recognizing exceptional Black, Indigenous, and all People of Colour across five categories: Art, Entrepreneurship, Film, Music, and Sport. Each award includes a transformative $1 MILLION DOLLAR media campaign to elevate the recipient&rsquo;s voice and storyacross Canada. This year, iDREAM will present its awards live during the official rebranding of Dundas Square to Sankofa Square. With major performances, celebrity appearances, and full billboard support surrounding the square, the event will bebroadcast live in onsite and beyond.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for sponsoring iDREAM and for supporting our cause with your purchase. Your support directly contributes to our mission and helps us make a positive impact. If you would like to further contribute, consider spreading the word about our shop to your friends and family, or contacting us directly to learn about volunteer opportunities! Thank you once again for your support. Justin SeniorExecutive Director - iDREAM<a fr-original-style="" href="mailto:justin.senior@idreamadream.com" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">justin.senior@idreamadream.com</a> For logistics and other details please contact:events@idreamadream.ca

<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1748988055/wysiwyg/hqw8y6c4qzkoc7ldrguw.png" style="width:811px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" /> Sponsor iDREAM on August 23, 2025 as we celebrate excellence, elevate BIPOC voices, and deliver $5 million in media across five groundbreaking categories.   The inaugural iDREAM Awards, co-hosted by Jermain Franklin (TSN) and Kim Sullivan (APTN), feature performances by alt pop-rock Indigenous artist Natasha Fisher, all inclusive Beer supplied by Canada's Premier Beer, Steam Whistle Brewing, 500 gifts for guests courtesy of LuluLemon and much, much more! The iDREAM Racial Equity Award in Media is a national initiative recognizing exceptional Black, Indigenous, and all People of Colour across five categories: Art, Entrepreneurship, Film, Music, and Sport. Each award includes a transformative $1 MILLION DOLLAR media campaign to elevate the recipient’s voice and storyacross Canada. This year, iDREAM will present its awards live during the official rebranding of Dundas Square to Sankofa Square. With major performances, celebrity appearances, and full billboard support surrounding the square, the event will bebroadcast live in onsite and beyond.

iDREAM (Inclusivity, Diversity, Racial Equity Award in Media)

iDREAM Revlon Hair Tools Sponsorship

1 Dundas St E

Gifting Suite Sponsor

$5,000

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