QPIRG-McGill

### Context Profile for QPIRG-McGill

#### 1. Organization Mission & Cause
**Mission Statement:** QPIRG-McGill (Queer People of Color and Indigenous Rights Group) is committed to social justice, focusing on anti-racism, migrant justice, and Indigenous solidarity. Their mission is to foster dialogue and understanding among racialized communities and educate those outside these communities about the struggles against racism, colonialism, and border violence. 

**Cause:** The organization aims to create a more equitable society by addressing systemic issues that affect marginalized groups, particularly through events like "Culture Shock," which explores themes of land, liberation, and environmental justice.

#### 2. Type of Activities
- **Events:** Annual "Culture Shock" series featuring panels, workshops, film screenings, performance nights, and fundraising parties.
- **Community Programs:** Initiatives that engage McGill students and the broader Montreal community in discussions about anti-racism, migrant justice, and Indigenous rights.
- **Fundraising Campaigns:** Events designed to raise funds while educating participants about critical social issues.

#### 3. Tone of Voice
- **Inspiring and Urgent:** The language used on the website and in campaign materials is passionate and calls for immediate action against social injustices.
- **Friendly and Inclusive:** Communications are welcoming, aiming to engage a diverse audience and foster community.
- **Informative and Educational:** The content is rich with information, aiming to educate readers about complex issues related to race, migration, and land rights.

#### 4. Emoji Usage
- **Emojis:** The website and email communications do not prominently feature emojis. The tone remains professional and serious, reflecting the gravity of the issues discussed.

#### 5. Key Facts
- **Founding Info:** QPIRG-McGill is part of a network of QPIRGs across Canada, with a focus on social justice education and activism.
- **Scale:** The organization has conducted at least 5 forms and 7 email campaigns, indicating active engagement with their audience.
- **Impact Metrics:** While specific metrics are not detailed on the website, the organization emphasizes community engagement and education as key indicators of their impact.
- **Volunteer Info:** Information about volunteering opportunities is likely available on their website, encouraging community involvement.

#### 6. Writing Guidelines
- **Style:** Use clear, direct language that is accessible to a wide audience. Incorporate educational elements to inform readers about social justice issues.
- **Engagement:** Write in a way that invites participation and encourages community involvement. Use inclusive language that resonates with diverse audiences.
- **Call to Action:** Include strong calls to action that inspire readers to participate in events or support the cause.
- **Respectful Tone:** Maintain a tone that is respectful and sensitive to the experiences of marginalized communities.

This context profile serves as a guide for crafting personalized content that aligns with QPIRG-McGill's mission, activities, and communication style.

Admission

FREE event, with registration. Join us for a keynote address from the renowned activist and artist, Katsi&rsquo;tsakwas Ellen Gabriel. This year, QPIRG-McGill and SSMU External Affairs are exploring the theme of Land in relation to liberation, decolonization, and environmental justice. Land is at the core of our struggles &ndash; from resource extraction and the climate crisis, to housing and homelessness, to borders and imperialism. The Land provides water, energy, food, and life. It roots the resistance of Land defenders blocking forestry in Nehirowisiw Aski just as it moves the resistance of Palestinian children throwing rocks at the Zionist occupation. From migrants navigating an imperial border imposed upon Land to unhoused community members criminalized for occupying Land, this year&rsquo;s event series, Culture Shock, challenges us to reject that Land is an object of capitalist possession, and recenter it as the root of our struggle. Ellen Gabriel is an activist, artist, and educator from the Kanien&rsquo;keh&aacute;:ka Nation, known for her central role as spokesperson during the Kanehsat&agrave;:ke Siege, also known as the Oka Crisis. She has won numerous awards for her most recent book, When the Pine Needles Fall. Friday, October 24th, 7:30-9pm Macdonald Harrington G-10 Accessibility: Macdonald Harrington is wheelchair accessible. To access the building from Roddick Gates (entrance to McGill campus from rue Sherbrooke O), go north on the main path, follow the path on the right towards the Frank Dawson Adams Building (3450 rue University), and enter using the west entrance. Once inside, turn left to access Macdonald Harrington.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for registering for our keynote with Ellen Gabriel, for Culture Shock 2025! To check out the rest of our programming for this event series, <a fr-original-style="" href="https://qpirgmcgill.org/cs/" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">check out our website.</a> Spots for this event are limited! Please cancel your ticket if you can no longer attend so that someone else can register. Macdonald-Harrington is located near the centre of McGill&#39;s campus. From Sherbrooke street, through Roddick gates, it will be up the main path and then to the right.<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1761157650/wysiwyg/mzzdzgo1wa4ckduf9ykh.jpg" style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center;" fr-original-class="fr-draggable"> We look forward to seeing you there. QPIRG McGillinfo@qpirgmcgill.org

FREE event, with registration. Join us for a keynote address from the renowned activist and artist, Katsi’tsakwas Ellen Gabriel. This year, QPIRG-McGill and SSMU External Affairs are exploring the theme of Land in relation to liberation, decolonization, and environmental justice. Land is at the core of our struggles – from resource extraction and the climate crisis, to housing and homelessness, to borders and imperialism. The Land provides water, energy, food, and life. It roots the resistance of Land defenders blocking forestry in Nehirowisiw Aski just as it moves the resistance of Palestinian children throwing rocks at the Zionist occupation. From migrants navigating an imperial border imposed upon Land to unhoused community members criminalized for occupying Land, this year’s event series, Culture Shock, challenges us to reject that Land is an object of capitalist possession, and recenter it as the root of our struggle. Ellen Gabriel is an activist, artist, and educator from the Kanien’kehá:ka Nation, known for her central role as spokesperson during the Kanehsatà:ke Siege, also known as the Oka Crisis. She has won numerous awards for her most recent book, When the Pine Needles Fall. Friday, October 24th, 7:30-9pm Macdonald Harrington G-10 Accessibility: Macdonald Harrington is wheelchair accessible. To access the building from Roddick Gates (entrance to McGill campus from rue Sherbrooke O), go north on the main path, follow the path on the right towards the Frank Dawson Adams Building (3450 rue University), and enter using the west entrance. Once inside, turn left to access Macdonald Harrington.

QPIRG-McGill

Keynote Address with Ellen Gabriel

Macdonald-Harrington Building

Admission

Free