Rows of brown spore clusters dot the vibrant green fronds of a fern in the foreground, with a soft, blurred green background.

Stanley Park Ecology Society

### Context Profile for Stanley Park Ecology Society

1. **Organization Mission & Cause**:
   The Stanley Park Ecology Society (SPES) is dedicated to promoting ecological awareness and stewardship in Stanley Park, Vancouver. Their mission is to connect people with nature through education, research, and community engagement. They aim to foster a deeper understanding of the ecological significance of Stanley Park and to encourage sustainable practices among visitors and residents.

2. **Type of Activities**:
   - **Educational Programs**: SPES offers a variety of programs, including guided walks, workshops, and talks that focus on local ecology, conservation, and sustainable practices.
   - **Community Events**: They host events such as nature walks, seasonal festivals, and volunteer days to engage the community and promote environmental stewardship.
   - **Research Initiatives**: The organization conducts ecological research and monitoring to support conservation efforts within Stanley Park.
   - **Fundraising Campaigns**: SPES runs fundraising campaigns to support their educational programs and conservation projects, including sliding scale fees for programs to ensure accessibility.

3. **Tone of Voice**:
   The tone of voice used by SPES is friendly, inviting, and educational. They aim to inspire curiosity and a sense of community among their audience. The language is accessible and encourages participation, often using vivid imagery and engaging descriptions to convey the beauty and importance of nature.

4. **Emoji Usage**:
   The analysis of the website and recent communications indicates that SPES does not frequently use emojis in their content. Their communication style leans towards a more professional and informative tone, focusing on clarity and engagement without the use of emojis.

5. **Key Facts**:
   - **Founding Info**: SPES was established in 2000 and has since been a key player in promoting ecological education and conservation in Stanley Park.
   - **Scale**: They have a significant outreach, with 62 total forms and 293 email campaigns indicating a robust engagement strategy.
   - **Impact Metrics**: While specific metrics are not detailed on the website, the organization emphasizes community involvement and educational outreach as core components of their impact.
   - **Volunteer Info**: SPES encourages volunteer participation, providing opportunities for community members to engage in conservation efforts and educational programs.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise language that is engaging and informative. Aim for a friendly and approachable tone that invites participation.
   - **Imagery**: Incorporate vivid descriptions of nature and ecological concepts to enhance engagement.
   - **Accessibility**: Ensure content is accessible to a broad audience, using simple language and avoiding jargon where possible.
   - **Call to Action**: Include strong calls to action that encourage readers to participate in programs, volunteer, or support fundraising efforts.

This context profile serves as a foundational guide for creating personalized and effective content for the Stanley Park Ecology Society, ensuring alignment with their mission, values, and communication style.

Standard

Fee covers costs and contributes to future public programming

Supportive

Fee covers costs and covers the ticket of someone with financial barriers

Pay-it-Forward

Reduced price for those with financial barriers. Our Members are also welcome to choose this option.

Reduced

<p fr-original-style="" style="margin: 0px; line-height: 1.5; width: 100%; box-sizing: inherit; color: rgb(0, 0, 0);">Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="color: rgb(42, 42, 196); overflow-wrap: anywhere; user-select: none; background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; margin: 0px; padding: 1px 8px; font-size: 11px; display: inline-block; box-sizing: inherit;">First name</span>,</p><p fr-original-style="" style="margin: 0px; line-height: 1.5; width: 100%; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" id="isPasted" style="margin: 0px; line-height: 1.5; width: 100%; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; line-height: 1.5; width: 100%; box-sizing: inherit; color: rgb(0, 0, 0);">Thank you for registering for <strong fr-original-style="" style="font-weight: 700; box-sizing: inherit;">Learn your Ferns! Beginner Plant Walk</strong> (August 29, 10:30 am - 12:30 pm) with Stanley Park Ecology!&nbsp;</p><p fr-original-style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;" style="box-sizing: inherit; width: 100%; margin: 0px; color: rgb(15, 14, 91); line-height: 1.5;"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; line-height: 1.5; width: 100%; box-sizing: inherit; color: rgb(0, 0, 0);"><strong fr-original-style="" style="font-weight: 700; box-sizing: inherit;">Meeting Location</strong>: Stanley Park Bus Loop near the Stanley Park Pavilion - <a fr-original-style="" href="https://maps.app.goo.gl/JdZrU2Y21tnJiUWZ6" rel="noopener noreferrer noopener noreferrer" style="text-decoration-color: currentcolor; user-select: auto; box-sizing: inherit;" target="_blank">https://maps.app.goo.gl/JdZrU2Y21tnJiUWZ6</a>&nbsp;</p><p fr-original-style="" style="margin: 0px; line-height: 1.5; width: 100%; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="" style="box-sizing: inherit;">Please arrive 5-10 minutes early to sign in. &nbsp;No need to print off your ticket.</li><li fr-original-style="" style="box-sizing: inherit;">Be sure to check your email at least 12 hours before the program to make sure there have been no last-minute updates or cancellations.&nbsp;</li><li fr-original-style="" style="box-sizing: inherit;">If you want to be the first to know about upcoming programs, consider signing up for our monthly events bulletin mailing list, which can be found <a fr-original-style="" href="https://stanleyparkecology.ca/snippet/newsletter-signup-box/" rel="noopener noreferrer" style="text-decoration-color: currentcolor; user-select: auto; box-sizing: inherit;" target="_blank">HERE</a>.</li></ul><p fr-original-style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;" style="box-sizing: inherit; width: 100%; margin: 0px; color: rgb(15, 14, 91); line-height: 1.5;"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; line-height: 1.5; width: 100%; box-sizing: inherit; color: rgb(0, 0, 0);">We look forward to seeing you in the Park!</p><p fr-original-style="" style="margin: 0px; line-height: 1.5; width: 100%; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; line-height: 1.5; width: 100%; box-sizing: inherit; color: rgb(0, 0, 0);"><strong fr-original-style="" style="font-weight: 700; box-sizing: inherit;">If you have any questions, feel free to reach out to <a fr-original-style="" href="mailto:publiced@stanleyparkecology.ca" rel="noopener noreferrer noopener noreferrer noopener noreferrer" style="text-decoration-color: currentcolor; user-select: auto; box-sizing: inherit;" target="_blank">publiced@stanleyparkecology.ca</a>&nbsp;</strong></p><p fr-original-style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;" style="box-sizing: inherit; width: 100%; margin: 0px; color: rgb(15, 14, 91); line-height: 1.5;"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; line-height: 1.5; width: 100%; box-sizing: inherit; color: rgb(0, 0, 0);">Take care,</p><p fr-original-style="" style="margin: 0px; line-height: 1.5; width: 100%; box-sizing: inherit; color: rgb(0, 0, 0);">Julia</p>

<div><div><div><div><div><div><div><p style="box-sizing:inherit;margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5"><span><span>Photo: Justine Kaseman</span></span></p><div><div><div><div><div><div><br /></div></div></div></div></div></div><p style="box-sizing:inherit;margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5"><br /></p></div></div></div><div><div><div><p style="text-align:center">IN-PERSON PROGRAM</p><p>This is your sign to befriend your local ferns! By getting to know native plants, you can open a new way of connecting to the world around you and enrich your day-to-day outings in nature. Join us for a beginner-friendly plant walk to learn some common ferns, trees, and other local plants on this late summer stroll in the forest! Dive into the world of spore-producing ferns, uncover why some plants are deemed "invasive", and pick up some new fun facts along the way.</p><p style="box-sizing:inherit;width:auto !important;margin-inline:0px !important;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;line-height:1.5;max-width:100%"><br /></p><p style="text-align:center"> PROGRAM DETAILS</p><p><strong>Meeting and End Location</strong>: #19 Bus Loop (near the Railway Parking Lot and Stanley Park Pavilion) - <a href="https://maps.app.goo.gl/JdZrU2Y21tnJiUWZ6" target="_blank">https://maps.app.goo.gl/JdZrU2Y21tnJiUWZ6</a></p><p><br /></p><p><strong>Accessibility notes:</strong> This program will move at a slow-moderate pace on surfaces such as gravel and pavement for up to 2 hours. There are some minor declines to get to the forest trail from the meeting location, but stairs can be avoided if needed. If you have any questions about accessibility, please email Julia at publiced@stanleyparkecology.ca </p><p style="box-sizing:border-box;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;padding:0px;border:0px;vertical-align:baseline;letter-spacing:normal;outline:rgba(0, 0, 0, 0) solid 0px;line-height:1.5;width:auto !important;margin-inline:0px !important;margin:0px;max-width:100%"><br /></p><p><strong>Route</strong>: This program will meet at the #19 bus loop (near the Railway parking lot and Stanley Park Pavilion) and proceed to South Creek Trail.</p><p><br /></p><p>Please arrive 10 minutes early to check in.</p></div></div></div><p style="margin:0in;line-height:normal;box-sizing:inherit"><span><br /></span></p><p style="text-align:center;line-height:1.5"><span><em>Terms and Conditions</em></span></p><p style="line-height:1.5"><span><em>(1) Registration required - NO DROP-INS ARE ALLOWED.  Fees for this program are based on a sliding scale – reduced fees are available for those with financial barriers. </em></span></p><p style="line-height:1.5"><span><em>(</em><em>2)  Cancellation policy </em><em> </em><em>- We offer partial refunds for program fees up to 7 days before the program. A 20% administration fee applies. Cancellations with less than the required notice are non-refundable. We do not refund fees for late or missed programs. Please request a refund by emailing </em><em><a href="mailto:publiced@stanleyparkecology.ca" target="_blank">publiced@stanleyparkecology.ca</a></em><em>. You may also choose to support our public education programming by donating your registration fee. </em></span></p><p style="line-height:1.5"><span><em>(3) Weather – Our tours typically run rain or shine. Rarely, programs may be postponed or cancelled due extreme weather like high winds or extreme heat.  We will alert you by email if the program needs to be rescheduled. If the program cannot be rescheduled, refunds will be offered with a 20% administration fee or you may choose to transfer your ticket to another program of the same value.  </em></span></p><p><em>(4) Program Availability – Program full? Sign up </em><a href="https://docs.google.com/forms/d/e/1FAIpQLSdAsXAfjW1izxUneR9d-yX1-0TUFxK4oP1izp63YvWl-ur7iA/viewform" target="_blank"><em>here</em></a><em> to be notified if a spot opens up. We also have a monthly events newsletter that you can subscribe to </em><a href="https://stanleyparkecology.ca/snippet/newsletter-signup-box/" target="_blank"><em>here</em></a><em>.</em></p><p style="box-sizing:border-box;margin:0px auto 1.5rem;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%"><br /></p><p>The land on which we gather is the traditional, ancestral, and unceded territory of the xʷməθkʷəy̓əm (Musqueam), Skwxwú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Peoples. Their stewardship and respect for this land has carried forward for thousands of years long before settlers named it “Stanley Park”.</p></div></div></div><div><div><div><br /></div></div></div></div>

Stanley Park Ecology Society

Learn your Ferns! Beginner Plant Walk (August 29, 10:30 am - 12:30 pm)

610 Pipeline Rd

Standard

$18

Supportive

$24

Pay-it-Forward

$30

Reduced

$12

Add a donation