LFCMTL

### Context Profile for LFCMTL

1. **Organization Mission & Cause**:
   - **Mission**: LFCMTL is dedicated to fostering a community of Liverpool FC supporters in Montreal. They aim to promote the love of football and the values of Liverpool FC, including camaraderie, passion, and sportsmanship.
   - **Cause**: The organization focuses on bringing fans together for social events, supporting local charities, and enhancing the experience of following Liverpool FC.

2. **Type of Activities**:
   - **Events**: LFCMTL organizes viewing parties for Liverpool FC matches, social gatherings, and community events that celebrate the team and its culture.
   - **Fundraising Campaigns**: They conduct fundraising activities, such as raffles (e.g., "Bud raffle"), to support local charities and community initiatives.
   - **Community Programs**: The organization engages in charitable activities, promoting local causes and encouraging members to participate in community service.

3. **Tone of Voice**:
   - The tone of voice used by LFCMTL is **friendly**, **enthusiastic**, and **inclusive**. Communications are designed to foster a sense of belonging among fans and create a welcoming environment for all supporters.

4. **Emoji Usage**:
   - LFCMTL does not prominently feature emojis in their communications. The tone remains professional and straightforward, focusing on clear messaging without the use of emojis.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not available on the website; further research may be needed to gather this information.
   - **Scale**: The organization has conducted 14 total forms and 14 email campaigns, indicating an active engagement with their community.
   - **Impact Metrics**: While specific metrics were not detailed on the website, the organization’s impact can be inferred through their community engagement and fundraising efforts.
   - **Volunteer Info**: Information regarding volunteer opportunities was not explicitly mentioned; however, the community-driven nature suggests that volunteers may play a role in organizing events.

6. **Writing Guidelines**:
   - **Style**: Content should be engaging and community-focused, using a conversational tone that reflects the passion of Liverpool FC supporters.
   - **Clarity**: Ensure that all communications are clear and concise, providing essential information without unnecessary jargon.
   - **Inclusivity**: Use language that welcomes all fans, regardless of their level of knowledge about football or Liverpool FC.
   - **Call to Action**: Encourage participation in events and support for fundraising initiatives with clear calls to action.

### Summary
This context profile provides a comprehensive understanding of LFCMTL, highlighting their mission, activities, tone, and communication style. Future content should align with their friendly and inclusive approach, focusing on community engagement and the love of Liverpool FC.

LFCMTL General Membership

LFCMTL Top Red Membership

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="color: rgb(42, 42, 196); overflow-wrap: anywhere; -webkit-touch-callout: none; -webkit-user-select: none; background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; margin: 0px; padding: 1px 8px; font-size: 11px; display: inline-block; box-sizing: inherit;">First name, Your <span contenteditable="false" data-custom-variable="{{Membership type}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="color: rgb(42, 42, 196); overflow-wrap: anywhere; -webkit-touch-callout: none; -webkit-user-select: none; background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; margin: 0px; padding: 1px 8px; font-size: 11px; display: inline-block; box-sizing: inherit;">Membership type supporting LFCMTL will renew on <span contenteditable="false" data-custom-variable="{{Expiry date}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="color: rgb(42, 42, 196); overflow-wrap: anywhere; -webkit-touch-callout: none; -webkit-user-select: none; background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; margin: 0px; padding: 1px 8px; font-size: 11px; display: inline-block; box-sizing: inherit;">Expiry date. Renewal amount: <span contenteditable="false" data-custom-variable="{{Renewal amount}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="color: rgb(42, 42, 196); overflow-wrap: anywhere; -webkit-touch-callout: none; -webkit-user-select: none; background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; margin: 0px; padding: 1px 8px; font-size: 11px; display: inline-block; box-sizing: inherit;">Renewal amount Payment method: <span contenteditable="false" data-custom-variable="{{Payment method}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="color: rgb(42, 42, 196); overflow-wrap: anywhere; -webkit-touch-callout: none; -webkit-user-select: none; background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; margin: 0px; padding: 1px 8px; font-size: 11px; display: inline-block; box-sizing: inherit;">Payment method To manage your membership renewal, update your payment method, you can do so <a fr-original-style="" href="{{donorDashboardUrl}}" style="text-decoration-color: currentcolor; -webkit-user-select: auto; box-sizing: inherit;">here</a>. Thank you for your continued support! Your membership helps us make a lasting impact in our community. Jay Palicha LFCMTL

Members ($20 per year) are entitled to:<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="box-sizing:inherit;line-height:1.15;" style="box-sizing:inherit;line-height:1.15;">20% discount at Evangelista Sports on all regularly priced LFC items and a 15% discount on all non-LFC products!</li><li fr-original-style="box-sizing:inherit;line-height:1.15;" style="box-sizing:inherit;line-height:1.15;">A discount on pints of Stella Artois at Pub Burgundy Lion and Carlsberg at Kelly&#39;s Orchard during LFC matches.</li><li fr-original-style="box-sizing:inherit;line-height:1.15;" style="box-sizing:inherit;line-height:1.15;">Discount on 0% alcohol beer at BL</li><li fr-original-style="box-sizing:inherit;line-height:1.15;" style="box-sizing:inherit;line-height:1.15;">Priority reservation for big LFC games at Pub Burgundy Lion.</li><li fr-original-style="box-sizing:inherit;line-height:1.15;" style="box-sizing:inherit;line-height:1.15;">Free or reduced admission to club events.</li></ul>Benefits can be redeemed on presentation of your LFCMTL virtual member&#39;s card. You will need to have an LFC ALL RED Official Membership (Light or full) for potential future ticketing opportunities through LFC MTL. Please note: LFCMTL will only share your contact information with outside organizations for the sole purpose of delivering your membership benefits (ex. Evangelista Sports and the pubs)

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="color: rgb(42, 42, 196); overflow-wrap: anywhere; -webkit-touch-callout: none; -webkit-user-select: none; background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; margin: 0px; padding: 1px 8px; font-size: 11px; display: inline-block; box-sizing: inherit;">First name, Thank you for shopping with us and for supporting our cause with your purchase. Your support directly contributes to our mission and helps us make a positive impact. If you would like to further contribute, consider spreading the word about our shop to your friends and family, or contacting us directly to learn about volunteer opportunities! Thank you once again for your support. Jay Palichainscription.lfcmtl@gmail.com

Members ($20 per year) are entitled to:<ul><li>20% discount at Evangelista Sports on all regularly priced LFC items and a 15% discount on all non-LFC products!</li><li>A discount on pints of Stella Artois at Pub Burgundy Lion and Carlsberg at Kelly's Orchard during LFC matches.</li><li>Discount on 0% alcohol beer at BL</li><li>Priority reservation for big LFC games at Pub Burgundy Lion.</li><li>Free or reduced admission to club events.</li></ul>Benefits can be redeemed on presentation of your LFCMTL virtual member's card. You will need to have an LFC ALL RED Official Membership (Light or full) for potential future ticketing opportunities through LFC MTL. Please note: LFCMTL will only share your contact information with outside organizations for the sole purpose of delivering your membership benefits (ex. Evangelista Sports and the pubs)

LFCMTL

LFCMTL Membership 2026/27

LFCMTL General Membership

$20

LFCMTL Top Red Membership

$30

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