Canadian Motorcycle Tourism Association

### Context Profile for Canadian Motorcycle Tourism Association

#### 1. Organization Mission & Cause
The Canadian Motorcycle Tourism Association (CMTA) is dedicated to promoting motorcycle tourism across Canada. Their mission is to enhance the motorcycle tourism experience by advocating for the interests of motorcyclists and supporting local communities that benefit from motorcycle tourism. They aim to create a welcoming environment for motorcycle enthusiasts while fostering economic growth in regions that cater to this demographic.

#### 2. Type of Activities
- **Events**: The CMTA organizes motorcycle rallies, tours, and community events that bring together riders and promote local attractions.
- **Fundraising Campaigns**: They run campaigns like "Hampers for Heroes," which provides holiday hampers to veterans and their families, emphasizing community support and engagement.
- **Community Programs**: The organization collaborates with local businesses and tourism boards to create motorcycle-friendly routes and experiences, enhancing the overall tourism landscape.

#### 3. Tone of Voice
The tone of the CMTA's communications is **friendly, supportive, and community-oriented**. They use inclusive language that encourages participation and emphasizes the joy of motorcycle tourism. The messaging is often **inspiring**, aiming to connect with riders on an emotional level while promoting a sense of camaraderie and shared passion for motorcycling.

#### 4. Emoji Usage
The CMTA does not prominently feature emojis in their communications, maintaining a more traditional and professional approach in their messaging. This suggests a focus on clarity and professionalism over casual or playful elements.

#### 5. Key Facts
- **Founding Info**: Established to support and promote motorcycle tourism in Canada.
- **Scale**: The organization has a total of 19 forms and has conducted 68 email campaigns, indicating an active engagement with their community and stakeholders.
- **Impact Metrics**: The "Hampers for Heroes" campaign highlights their commitment to veterans, showing a tangible impact on community welfare by providing essential holiday support.
- **Volunteer Info**: While specific volunteer information is not detailed on the website, the community-oriented nature of their campaigns suggests opportunities for volunteer involvement in events and initiatives.

#### 6. Writing Guidelines
- **Style**: Use a friendly and engaging tone that resonates with motorcycle enthusiasts and community members.
- **Language**: Incorporate inclusive and supportive language that emphasizes community and shared experiences.
- **Call to Action**: Clearly articulate how individuals can get involved, whether through donations, event participation, or community support.
- **Content Structure**: Use headings and bullet points for clarity, especially when detailing campaign impacts or event information. Ensure that the messaging is straightforward and easy to digest.

This context profile serves as a foundational guide for creating personalized content that aligns with the Canadian Motorcycle Tourism Association's mission, values, and communication style.

Freedom Lily - without Dine & Dance - $545 • 24" metal lily with your chosen year (1945-2025) 
• Commemorative certificate in presentation folder 
• Dedication ceremony attendance 
• Permanent placement in Liberation Garden If you can't attend, we will have a dignitary or veteran or silver cross family member "plant" your lily and mail your certificate to you.   The cost of sponsoring a lily funds our operations and programs at Veterans Memorial Gardens & Interpretive Centre and is meant to be a 'lifetime' of the metal flower type of sponsorship.

Freedom Lily

Freedom Lily with Dine & Dance  - $645 • 24" metal lily with your chosen year (1945-2025) 
• Commemorative certificate in presentation folder 
• Permanent placement in Liberation Garden 
• 2 tickets to the 2026 Commemoration DIne & Dance June 27, 2026($125 value)
If you can't attend, we will have a veteran /silver cross family members "plant" your tulip, eat your dinner and mail your certificate to you! The cost of sponsoring a lily funds our operations and programs at Veterans Memorial Gardens & Interpretive Centre and is meant to be a 'lifetime' of the metal flower type of sponsorship.

Freedom Lily + Dine & Dance

Cheque made out to order Veterans Memorial Gardens & Interpretive Centre
Address to send cheque: 
10908-102 St Grande Prairie AB Y8V 2X3

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for registering for our event and supporting our cause. Your registration greatly helps our mission. 🚀 If you would like to contribute further, contact us to become a volunteer, or talk to your friends about our cause! Renee Charbonneauexec.director@motorcycletourism.ca

Canadian Motorcycle Tourism Association

Liberation of Italy Memorial

Freedom Lily

$545

Freedom Lily + Dine & Dance

$645

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