ARBI - Association for the Rehabilitation of the Brain Injured

### Context Profile for ARBI - Association for the Rehabilitation of the Brain Injured

1. **Organization Mission & Cause:**
   - **Mission:** ARBI is dedicated to providing rehabilitation services and support for individuals who have suffered brain injuries. Their aim is to empower survivors and help them rebuild their lives through access to essential therapies and community connections.
   - **Cause:** The organization focuses on improving the quality of life for brain injury survivors, promoting resilience, hope, and recovery.

2. **Type of Activities:**
   - **Events:** ARBI organizes various fundraising events, including the "Cycle pour les Survivants," an annual charity bike ride that brings together community members, supporters, and brain injury survivors to raise funds for rehabilitation services.
   - **Fundraising Campaigns:** They conduct campaigns encouraging donations, sharing their mission, and promoting volunteer opportunities.
   - **Community Programs:** ARBI offers programs that facilitate social connections and therapeutic activities for brain injury survivors.

3. **Tone of Voice:**
   - The tone of ARBI's communications is **inspiring, friendly, and supportive**. They use inclusive language that encourages community involvement and emphasizes the importance of hope and resilience. The use of exclamation points and phrases like "Join us to create change!" conveys enthusiasm and urgency.

4. **Emoji Usage:**
   - ARBI incorporates emojis in their communications, particularly in campaign materials and social media posts. Common emojis include 🌟 (star) to highlight key messages and create an uplifting tone. The frequency of emoji usage is moderate, primarily used to enhance engagement and emotional connection.

5. **Key Facts:**
   - **Founding Info:** The specific founding date is not mentioned on the website, but ARBI has established itself as a key player in brain injury rehabilitation.
   - **Scale:** The organization has a total of 59 forms and has conducted 24 email campaigns, indicating active engagement with their community.
   - **Impact Metrics:** While specific metrics are not detailed, the organization emphasizes the importance of each dollar raised and each kilometer cycled in supporting survivors.
   - **Volunteer Info:** ARBI encourages volunteer participation, highlighting that time and skills contributed can significantly impact the lives of brain injury survivors.

6. **Writing Guidelines:**
   - **Style:** Use an inspiring and friendly tone, focusing on community and support. Incorporate calls to action that encourage donations, sharing, and volunteering.
   - **Structure:** Keep content clear and concise, using bullet points or lists for easy readability. Use bold text for emphasis on key points.
   - **Language:** Use inclusive and supportive language that resonates with both survivors and supporters. Avoid overly technical jargon; instead, focus on relatable and emotional appeals.
   - **Emojis:** Feel free to use emojis to enhance engagement, particularly in social media posts and campaign materials, but maintain professionalism in formal communications.

This context profile serves as a comprehensive guide for generating personalized and effective content for ARBI, ensuring alignment with their mission, tone, and community engagement strategies.

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Admission Générale

To help us prepare, please register ahead of time, attendance is free.Photographs and/or videos will be taken at this event. By attending, you grant ARBI permission to use the resulting images and videos, as well as any reproductions or adaptations, for fundraising, publicity or other purposes. This may include, but is not limited to, use in printed and online publicity materials, social media, press releases and funding applications. 

Community Seating

Les organisations venant en aide aux personnes ayant subi un traumatisme cr&acirc;nien &agrave; travers Calgary se r&eacute;unissent pour c&eacute;l&eacute;brer la vie des survivants de traumatismes cr&acirc;niens, marquant le d&eacute;but du Mois de la sensibilisation aux traumatismes cr&acirc;niens en juin !&nbsp;Si vous &ecirc;tes un survivant d&#39;un traumatisme cr&acirc;nien, venez nous rejoindre pour un d&eacute;jeuner barbecue chez ARBI&nbsp;gratuit.&nbsp;Rejoignez-nous de 11h30 &agrave; 13h30 au 311 Cedar Cres SW.&nbsp;

Bonjour First name, Merci de vous &ecirc;tre inscrit &agrave; notre &eacute;v&eacute;nement et de soutenir notre cause.Votre inscription aide grandement notre mission d&#39;am&eacute;liorer la vie des personnes et de leurs familles touch&eacute;es par une l&eacute;sion c&eacute;r&eacute;brale. Geri Turnergeri@arbi.ca

Les organisations venant en aide aux personnes ayant subi un traumatisme crânien à travers Calgary se réunissent pour célébrer la vie des survivants de traumatismes crâniens, marquant le début du Mois de la sensibilisation aux traumatismes crâniens en juin ! Si vous êtes un survivant d'un traumatisme crânien, venez nous rejoindre pour un déjeuner barbecue chez ARBI gratuit. Rejoignez-nous de 11h30 à 13h30 au 311 Cedar Cres SW.

Living with Hope after Brain Injury Networking and Panel

Join us for &ldquo;Living with Hope After Brain Injury &ndash; The Role of Community,&rdquo;&nbsp;a free panel event hosted by ARBI in recognition of Brain Injury Awareness Month. Hear from survivors, caregivers, professionals, and advocates as they share powerful stories and insights into the brain injury recovery journey. Together, we&rsquo;ll explore how connection, collaboration, and compassion can strengthen support for those living with acquired brain injury (ABI). We encourage you to attend in person to fully experience the conversation and community. Light refreshments will be served. <span data-contrast="none" fr-original-style='-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; color: rgb(106, 106, 132); font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: pre-wrap; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; font-size: 10pt; line-height: 19.425px; font-family: "Segoe UI", "Segoe UI_EmbeddedFont", "Segoe UI_MSFontService", sans-serif;' id="isPasted" lang="EN-US" style='-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; color: rgb(106, 106, 132); font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: pre-wrap; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; font-size: 10pt; line-height: 19.425px; font-family: "Segoe UI", "Segoe UI_EmbeddedFont", "Segoe UI_MSFontService", sans-serif; font-variant-ligatures: none !important; box-sizing: inherit;'><span fr-original-style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; box-sizing: inherit;">Photographs and/or videos will be taken at&nbsp;this event<span data-contrast="none" fr-original-style='-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; color: rgb(106, 106, 132); font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: pre-wrap; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; font-size: 10pt; line-height: 19.425px; font-family: "Segoe UI", "Segoe UI_EmbeddedFont", "Segoe UI_MSFontService", sans-serif;' lang="EN-US" style='-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; color: rgb(106, 106, 132); font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: pre-wrap; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; font-size: 10pt; line-height: 19.425px; font-family: "Segoe UI", "Segoe UI_EmbeddedFont", "Segoe UI_MSFontService", sans-serif; font-variant-ligatures: none !important; box-sizing: inherit;'><span fr-original-style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; box-sizing: inherit;">. By&nbsp;<span fr-original-style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; box-sizing: inherit;">attending<span fr-original-style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; box-sizing: inherit;">, you grant&nbsp;<span fr-original-style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; box-sizing: inherit;">ARBI<span fr-original-style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; box-sizing: inherit;">&nbsp;<span fr-original-style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; box-sizing: inherit;">permission<span fr-original-style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; box-sizing: inherit;">&nbsp;to use the resulting images and videos, as well as any reproductions or adaptations, for fundraising,&nbsp;<span fr-original-style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; box-sizing: inherit;">publicity<span fr-original-style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; box-sizing: inherit;">&nbsp;or other purposes.&nbsp;<span fr-original-style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; box-sizing: inherit;">This may include, but is not limited to, use in printed and online publicity materials, social media, press releases and funding applications.<span data-ccp-props='{"335551550":6,"335551620":6}' fr-original-style='-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; color: rgb(106, 106, 132); font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: pre-wrap; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; font-size: 10pt; line-height: 19.425px; font-family: "Segoe UI", "Segoe UI_EmbeddedFont", "Segoe UI_MSFontService", sans-serif;' style='-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; color: rgb(106, 106, 132); font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: pre-wrap; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; font-size: 10pt; line-height: 19.425px; font-family: "Segoe UI", "Segoe UI_EmbeddedFont", "Segoe UI_MSFontService", sans-serif; box-sizing: inherit;'>&nbsp;

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thanks so much for registering for&nbsp;Living with Hope After Brain Injury &ndash; The Role of Community!&nbsp; We&rsquo;re excited to have you join us for an evening of real stories, meaningful conversation, and connection.We&rsquo;ll send out a few updates closer to the event with all the details you&rsquo;ll need, so keep an eye on your inbox! Can&rsquo;t wait to see you there! The ARBI Teamwww.arbi.ca

Join us for “Living with Hope After Brain Injury – The Role of Community,” a free panel event hosted by ARBI in recognition of Brain Injury Awareness Month. Hear from survivors, caregivers, professionals, and advocates as they share powerful stories and insights into the brain injury recovery journey. Together, we’ll explore how connection, collaboration, and compassion can strengthen support for those living with acquired brain injury (ABI). We encourage you to attend in person to fully experience the conversation and community. Light refreshments will be served. Photographs and/or videos will be taken at this event. By attending, you grant ARBI permission to use the resulting images and videos, as well as any reproductions or adaptations, for fundraising, publicity or other purposes. This may include, but is not limited to, use in printed and online publicity materials, social media, press releases and funding applications.

FR

ARBI - Association for the Rehabilitation of the Brain Injured

Living with Hope after Brain Injury - The Role of Community

311 Cedar Crescent SW

Community Seating

Free