Edmonton Reggae Festival Society

### Context Profile for Edmonton Reggae Festival Society

1. **Organization Mission & Cause:**
   The Edmonton Reggae Festival Society is dedicated to celebrating and promoting reggae music and culture in Edmonton. Their mission is to create a vibrant community through music, arts, and cultural exchange, fostering understanding and appreciation of reggae as a vital part of the cultural landscape. They aim to uplift and inspire individuals through the power of music, creating a more compassionate world.

2. **Type of Activities:**
   - **Annual Festival:** The organization hosts the Edmonton Reggae Festival, which features live performances from local and international reggae artists, workshops, and cultural exhibitions.
   - **Fundraising Events:** They organize various fundraising campaigns to support the festival and community initiatives. The most recent campaign titled "Edmonton Reggae Festival - Still, We Rise 2025" emphasizes community involvement and support.
   - **Community Programs:** They engage in programs that promote cultural awareness and education about reggae music and its roots.

3. **Tone of Voice:**
   The tone of voice used by the Edmonton Reggae Festival Society is friendly, inspiring, and community-oriented. The language is inclusive and celebratory, aiming to evoke excitement and a sense of belonging among participants and supporters. Phrases like "together, we can create a brighter, more compassionate world" reflect their positive and uplifting messaging.

4. **Emoji Usage:**
   The organization incorporates emojis in their communications, particularly in promotional materials and social media posts. For example, they use 🎉 to convey excitement and engagement. The use of emojis is moderate and serves to enhance the friendly and approachable tone of their messaging.

5. **Key Facts:**
   - **Founding Info:** Specific founding information is not detailed on the website, but the organization has been active in promoting reggae culture in Edmonton for several years.
   - **Scale:** The organization has hosted multiple events and campaigns, indicating a commitment to community engagement and cultural promotion.
   - **Impact Metrics:** While specific metrics are not provided, the success of their events and community involvement suggests a positive impact on local cultural appreciation.
   - **Volunteer Info:** The website encourages community involvement and likely has volunteer opportunities, although specific details are not highlighted.

6. **Writing Guidelines:**
   - **Style:** Use an engaging and conversational style that reflects the vibrant culture of reggae music. 
   - **Inclusivity:** Ensure language is inclusive and welcoming to all community members.
   - **Emotion:** Incorporate emotional and inspiring language to connect with the audience and evoke a sense of community.
   - **Use of Emojis:** Feel free to use emojis to enhance the message, especially in social media and promotional content, but maintain a balance to keep the professionalism intact.

This context profile serves as a comprehensive guide for creating personalized and effective content for the Edmonton Reggae Festival Society, aligning with their mission and engaging their community.

LXCL:10'x10' space for Registered Non-profit or charities only

Non-Profit/Charities

LXCL:10'x10' Space

Market Vendor

LXCL:A table food establishment must have been issued a Food Handling Permit.

Table Food Vendor

LXCL:One food truck space - Must have a valid AHS EPH permit

Food Truck

Produced by Uptoparz Production, celebrate music, culture, and community at the Edmonton Love &amp; Unity Reggae Festival 2026. Experience live reggae performances, family-friendly activities, local vendors, and a welcoming atmosphere that honours togetherness, diversity, and positive energy.

<span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for your incredible support of the Love &amp; Unity Reggae Festival. Your commitment to celebrating community, culture, and togetherness means so much to us. 🎶We&rsquo;re excited to have you be part of this vibrant event, proudly produced by Uptoparz Production, where people from all walks of life come together to share positive vibes, powerful music, and meaningful cultural experiences. With gratitude, The Uptoparz ProductionTeam

Produced by Uptoparz Production, celebrate music, culture, and community at the Edmonton Love &amp; Unity Reggae Festival 2026. Experience live reggae performances, family-friendly activities, local vendors, and a welcoming atmosphere that honours togetherness, diversity, and positive energy.

Edmonton Reggae Festival Society

Love & Unity Reggae Festival - July 11, 2026

14910 72 St NW

Non-Profit/Charities

$50

Market Vendor

$125

Table Food Vendor

$225

Food Truck

$350