Edmonton Reggae Festival Society

### Context Profile for Edmonton Reggae Festival Society

1. **Organization Mission & Cause:**
   The Edmonton Reggae Festival Society is dedicated to celebrating and promoting reggae music and culture in Edmonton. Their mission is to create a vibrant community through music, arts, and cultural exchange, fostering understanding and appreciation of reggae as a vital part of the cultural landscape. They aim to uplift and inspire individuals through the power of music, creating a more compassionate world.

2. **Type of Activities:**
   - **Annual Festival:** The organization hosts the Edmonton Reggae Festival, which features live performances from local and international reggae artists, workshops, and cultural exhibitions.
   - **Fundraising Events:** They organize various fundraising campaigns to support the festival and community initiatives. The most recent campaign titled "Edmonton Reggae Festival - Still, We Rise 2025" emphasizes community involvement and support.
   - **Community Programs:** They engage in programs that promote cultural awareness and education about reggae music and its roots.

3. **Tone of Voice:**
   The tone of voice used by the Edmonton Reggae Festival Society is friendly, inspiring, and community-oriented. The language is inclusive and celebratory, aiming to evoke excitement and a sense of belonging among participants and supporters. Phrases like "together, we can create a brighter, more compassionate world" reflect their positive and uplifting messaging.

4. **Emoji Usage:**
   The organization incorporates emojis in their communications, particularly in promotional materials and social media posts. For example, they use 🎉 to convey excitement and engagement. The use of emojis is moderate and serves to enhance the friendly and approachable tone of their messaging.

5. **Key Facts:**
   - **Founding Info:** Specific founding information is not detailed on the website, but the organization has been active in promoting reggae culture in Edmonton for several years.
   - **Scale:** The organization has hosted multiple events and campaigns, indicating a commitment to community engagement and cultural promotion.
   - **Impact Metrics:** While specific metrics are not provided, the success of their events and community involvement suggests a positive impact on local cultural appreciation.
   - **Volunteer Info:** The website encourages community involvement and likely has volunteer opportunities, although specific details are not highlighted.

6. **Writing Guidelines:**
   - **Style:** Use an engaging and conversational style that reflects the vibrant culture of reggae music. 
   - **Inclusivity:** Ensure language is inclusive and welcoming to all community members.
   - **Emotion:** Incorporate emotional and inspiring language to connect with the audience and evoke a sense of community.
   - **Use of Emojis:** Feel free to use emojis to enhance the message, especially in social media and promotional content, but maintain a balance to keep the professionalism intact.

This context profile serves as a comprehensive guide for creating personalized and effective content for the Edmonton Reggae Festival Society, aligning with their mission and engaging their community.

Vendors Fee

Vendor Table

<p data-mce-style="text-align: center;" fr-original-style="color: rgb(0, 0, 0); font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; text-align: center;" id="isPasted" style="color: rgb(0, 0, 0); font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; text-align: center; margin: 0px; line-height: 1.5; box-sizing: inherit;">About the&nbsp;Event<p data-mce-style="text-align: center;" fr-original-style="color: rgb(0, 0, 0); font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; text-align: center;" style="color: rgb(0, 0, 0); font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; text-align: center; margin: 0px; line-height: 1.5; box-sizing: inherit;">The perfect place to showcase your pre-loved treasures and connect with thousands of shoppers.<p data-mce-style="text-align: center;" fr-original-style="color: rgb(0, 0, 0); font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; text-align: center;" style="color: rgb(0, 0, 0); font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; text-align: center; margin: 0px; line-height: 1.5; box-sizing: inherit;">All vendors must have their own insurance ($2 million minimum). <p fr-original-style="color: rgb(0, 0, 0); font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="color: rgb(0, 0, 0); font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; margin: 0px; line-height: 1.5; box-sizing: inherit;">What type of vendors are we looking for?<p fr-original-style="color: rgb(0, 0, 0); font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="color: rgb(0, 0, 0); font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; margin: 0px; line-height: 1.5; box-sizing: inherit;">- &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Home D&eacute;cor - &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Jewelry and Accessories - &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Bath and Body Products - &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Baby and Children&rsquo;s items - &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Clothing - &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Artwork and Stationery - &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Pet products &ndash; Taste of Edmonton is PET FRIENDLY! - &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Indigenous artisans - &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Unique handmade goods<p data-mce-style="text-align: center;" fr-original-style="color: rgb(0, 0, 0); font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; text-align: center;" style="color: rgb(0, 0, 0); font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; text-align: center; margin: 0px; line-height: 1.5; box-sizing: inherit;">Important Vendor Information<p data-mce-style="text-align: center;" fr-original-style="color: rgb(0, 0, 0); font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; text-align: center;" style="color: rgb(0, 0, 0); font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; text-align: center; margin: 0px; line-height: 1.5; box-sizing: inherit;">The event begins at TIME on DATE and ends at TIME on DATE, as selected. Setup begins 3 hours before start time. Vendors are responsible for the setup and teardown of booths. Any vendors who have not paid in full by DATE will lose their space (no refunds/no rain checks will be given). Food vendors must provide all food and heating equipment, but will be given electrical and water access.<p data-mce-style="text-align: center;" fr-original-style="color: rgb(0, 0, 0); font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; text-align: center;" style="color: rgb(0, 0, 0); font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; text-align: center; margin: 0px; line-height: 1.5; box-sizing: inherit;">* PAYMENT SECURES YOUR SPOT*<p data-mce-style="text-align: center;" fr-original-style="color: rgb(0, 0, 0); font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; text-align: center;" style="color: rgb(0, 0, 0); font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; text-align: center; margin: 0px; line-height: 1.5; box-sizing: inherit;">If a business registers after you, but pays before you, they hold that spot&nbsp;<p data-mce-style="text-align: center;" fr-original-style="color: rgb(0, 0, 0); font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; text-align: center;" style="color: rgb(0, 0, 0); font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; text-align: center; margin: 0px; line-height: 1.5; box-sizing: inherit;">Payment by Credit Card or Visa Debit

Hello,Thank you for signing up to be a market vendor at the Edmonton Reggae Festival on July 19, 2025! We&rsquo;re excited to have you join us for this vibrant celebration of music, culture, and community.Your participation helps bring the festival to life and supports our mission to showcase reggae culture in Edmonton. If you&rsquo;d like to further contribute, consider spreading the word about the festival to your friends and family, or reach out to us directly to learn about volunteer opportunities! Feel free to contact us at edmontonreggaefestivalsociety@gmail.com with any questions or ideas.Thank you again for your support&mdash;we look forward to seeing you at the festival! Warm regards, The Edmonton Reggae Festival Society Team

<p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;text-align:center;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">About the Event<p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;text-align:center;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">The perfect place to showcase your pre-loved treasures and connect with thousands of shoppers.<p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;text-align:center;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">All vendors must have their own insurance ($2 million minimum). <p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">What type of vendors are we looking for?<p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">-          Home Décor -          Jewelry and Accessories -          Bath and Body Products -          Baby and Children’s items -          Clothing -          Artwork and Stationery -          Pet products – Taste of Edmonton is PET FRIENDLY! -          Indigenous artisans -          Unique handmade goods<p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;text-align:center;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">Important Vendor Information<p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;text-align:center;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">The event begins at TIME on DATE and ends at TIME on DATE, as selected. Setup begins 3 hours before start time. Vendors are responsible for the setup and teardown of booths. Any vendors who have not paid in full by DATE will lose their space (no refunds/no rain checks will be given). Food vendors must provide all food and heating equipment, but will be given electrical and water access.<p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;text-align:center;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">* PAYMENT SECURES YOUR SPOT*<p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;text-align:center;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">If a business registers after you, but pays before you, they hold that spot <p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;text-align:center;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">Payment by Credit Card or Visa Debit

Edmonton Reggae Festival Society

Market Vendor Application

18150 127 St

Vendors Fee

$200

Vendor Table

$20