MERS Marine Education and Research Society

### Context Profile for MERS Marine Education and Research Society

1. **Organization Mission & Cause**:
   - **Mission**: The MERS Marine Education and Research Society is dedicated to marine conservation through education, research, and response efforts. Their primary focus is on the study and protection of marine wildlife, particularly whales, and their habitats.
   - **Cause**: MERS aims to foster a deeper understanding of marine ecosystems and promote sustainable practices to protect these vital resources.

2. **Type of Activities**:
   - **Wildlife Watching Trips**: MERS organizes excursions, such as the "MERS Fundraising Trip 2025 - Port McNeill," where participants can observe marine wildlife, particularly Humpback Whales, while learning about ongoing research efforts.
   - **Educational Programs**: They provide educational resources and experiences aimed at increasing public awareness and understanding of marine life.
   - **Research Initiatives**: MERS conducts scientific research to monitor and protect marine species and their habitats.

3. **Tone of Voice**:
   - The tone of the website and communications is **friendly**, **informative**, and **inspiring**. It aims to engage the audience with a sense of excitement about marine life and conservation efforts. The language is accessible, aiming to connect with a broad audience, from casual participants to serious supporters.

4. **Emoji Usage**:
   - The website and communications do not prominently feature emojis. The tone remains professional and straightforward, focusing on clear communication about events and initiatives without the use of informal symbols.

5. **Key Facts**:
   - **Founding Info**: Specific founding details are not provided on the website, but MERS has established itself as a key player in marine education and research.
   - **Scale**: MERS has a total of 13 forms and 13 email campaigns, indicating an active engagement with their community.
   - **Impact Metrics**: While specific metrics are not detailed, the organization highlights the importance of funds raised for their education and research work.
   - **Volunteer Info**: Information on volunteer opportunities is not explicitly stated, but the organization likely engages volunteers in their events and research activities.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and engaging tone that invites participation and conveys enthusiasm for marine conservation.
   - **Structure**: Keep content clear and organized, using headings and bullet points where appropriate to enhance readability.
   - **Call to Action**: Include strong calls to action that encourage readers to participate in events, donate, or learn more about marine conservation.
   - **Personalization**: Use personalized greetings in communications (e.g., addressing recipients by name) to foster a connection with the audience.

This context profile serves as a foundational guide for creating tailored content that aligns with MERS Marine Education and Research Society's mission, activities, and communication style.

This event is free, if you would like to donate to MERS to support further research, the contribution would be deeply valued. Donations can be added below.

Webinar Registration

<span fr-original-style="color: rgb(0, 0, 0); font-variant-ligatures: normal; background-color: rgb(255, 255, 255); font-style: normal; font-family: Tahoma;" style="color:rgb(0, 0, 0);font-variant-ligatures:normal;background-color:rgb(255, 255, 255);font-style:normal;font-family:Tahoma;box-sizing:inherit">Join us on February 18th for a free online event with two MERS Research Associates, Ali Gladwell and Joan Moreaux. Each will provide a presentation on their recently defended Master's research, completed in collaboration with MERS.  <span fr-original-style="color: rgb(0, 0, 0); font-variant-ligatures: normal; background-color: rgb(255, 255, 255); font-style: normal; font-family: Tahoma;" style="color:rgb(0, 0, 0);font-variant-ligatures:normal;background-color:rgb(255, 255, 255);font-style:normal;font-family:Tahoma;box-sizing:inherit">The talks will include: Joan Moreaux (University of British Columbia)- "Humpback Whale prey consumption and the effects of a growing population on the food web in the Northern Strait of Georgia" Ali Gladwell (University of Victoria)- "Social influence on vessel behaviours around cetaceans in the waters of Northeast Vancouver Island" This presentation is online, open to the public and free to attend. Registration is required.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for registering for the "Master's Night with MERS Research Associates" webinar on February 18th at 7pm. You can access the event via this link: https://us02web.zoom.us/j/84346609486 We are looking forward to sharing this work with you! - The Marine Education and Research Society Team

Join us on February 18th for a free online event with two MERS Research Associates, Ali Gladwell and Joan Moreaux. Each will provide a presentation on their recently defended Master's research, completed in collaboration with MERS.  The talks will include: Joan Moreaux (University of British Columbia)- "Humpback Whale prey consumption and the effects of a growing population on the food web in the Northern Strait of Georgia" Ali Gladwell (University of Victoria)- "Social influence on vessel behaviours around cetaceans in the waters of Northeast Vancouver Island" This presentation is online, open to the public and free to attend. Registration is required.

MERS Marine Education and Research Society

Master's Night with MERS Research Associates

Online - Zoom

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Webinar Registration

free