Students' Society of McGill University

### Context Profile for Students' Society of McGill University (SSMU)

#### 1. Organization Mission & Cause
The Students' Society of McGill University (SSMU) is dedicated to representing and advocating for the interests of McGill University students. Their mission is to enhance the student experience by providing services, resources, and opportunities that foster community, engagement, and personal development. SSMU aims to empower students through advocacy, social events, and support services, ensuring that their voices are heard within the university structure.

#### 2. Type of Activities
SSMU engages in a variety of activities, including:
- **Events:** Regular social gatherings, networking events (e.g., Wine and Cheese), and cultural celebrations.
- **Fundraising Campaigns:** Initiatives to support student services and community programs.
- **Community Programs:** Support services, advocacy efforts, and resources for student well-being.
- **Clubs and Organizations:** Facilitating a wide range of student-led groups and initiatives.

#### 3. Tone of Voice
The tone of voice used by SSMU is:
- **Friendly and Approachable:** The language is inclusive and welcoming, aimed at fostering a sense of community among students.
- **Professional yet Casual:** While maintaining professionalism, the communication style is casual enough to resonate with a student audience.
- **Inspiring and Engaging:** The content often encourages participation and highlights the benefits of involvement in SSMU activities.

#### 4. Emoji Usage
SSMU does incorporate emojis in their communications, particularly in event promotions and social media posts. For example, they use:
- 📍 (location)
- 📅 (date)
- 🎉 (celebration)
The use of emojis is moderate and serves to enhance engagement and convey a friendly tone.

#### 5. Key Facts
- **Founding Info:** SSMU has a long-standing history as the representative body for McGill students, although specific founding details were not highlighted on the website.
- **Scale:** SSMU oversees 128 forms and has conducted 91 email campaigns, indicating a robust engagement strategy.
- **Impact Metrics:** Specific metrics regarding student engagement or impact were not detailed, but the emphasis on community and advocacy suggests a focus on enhancing student life.
- **Volunteer Info:** Opportunities for student involvement and volunteering are promoted, encouraging active participation in SSMU initiatives.

#### 6. Writing Guidelines
- **Clarity and Brevity:** Communications should be clear and concise, avoiding jargon while ensuring that key information is easily accessible.
- **Engagement Focus:** Use engaging language that invites students to participate in events and initiatives.
- **Inclusive Language:** Ensure that the content is inclusive, reflecting the diversity of the student body.
- **Visual Elements:** Incorporate visuals and emojis where appropriate to enhance engagement and appeal to the student demographic.

This context profile serves as a foundation for creating personalized and effective content for the Students' Society of McGill University, aligning with their mission, tone, and activities.

Session 1 Admission

Session 2 Admission

<img alt="🍵" style="border:0px;height:1em;outline:currentcolor;text-decoration:none;color:rgb(85, 85, 85);font-family:&quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);max-height:1em;opacity:0.4;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;box-sizing:inherit;user-select:none" /><img alt="✨" style="border:0px;height:1em;outline:currentcolor;text-decoration:none;color:rgb(85, 85, 85);font-family:&quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);max-height:1em;opacity:0.4;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;box-sizing:inherit;user-select:none" /><span fr-original-style="color: rgb(85, 85, 85); font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;" style="color:rgb(85, 85, 85);font-family:&quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;display:inline !important;box-sizing:inherit"> Calling all matcha lovers! <img alt="✨" style="border:0px;height:1em;outline:currentcolor;text-decoration:none;color:rgb(85, 85, 85);font-family:&quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);max-height:1em;opacity:0.4;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;box-sizing:inherit;user-select:none" /><img alt="🍵" style="border:0px;height:1em;outline:currentcolor;text-decoration:none;color:rgb(85, 85, 85);font-family:&quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);max-height:1em;opacity:0.4;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;box-sizing:inherit;user-select:none" /><p style="margin:10px 0px;padding:0px;color:rgb(85, 85, 85);font-family:&quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif;font-size:14px;line-height:21px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;width:100%;box-sizing:inherit">We're thrilled to collaborate with @teasakao, a local Japanese-owned tea specialist!!<img alt="🇯🇵" style="border:0px;height:1em;outline:currentcolor;text-decoration:none;max-height:1em;opacity:0.4;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;box-sizing:inherit;user-select:none" /> Master matcha preparation and immerse yourself in a traditional tea ceremony. <img alt="✨" style="border:0px;height:1em;outline:currentcolor;text-decoration:none;max-height:1em;opacity:0.4;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;box-sizing:inherit;user-select:none" /><img alt="✨" style="border:0px;height:1em;outline:currentcolor;text-decoration:none;max-height:1em;opacity:0.4;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;box-sizing:inherit;user-select:none" /><img alt="✨" style="border:0px;height:1em;outline:currentcolor;text-decoration:none;max-height:1em;opacity:0.4;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;box-sizing:inherit;user-select:none" /><p style="margin:10px 0px;padding:0px;color:rgb(85, 85, 85);font-family:&quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif;font-size:14px;line-height:21px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;width:100%;box-sizing:inherit"><img alt="🗓" style="border:0px;height:1em;outline:currentcolor;text-decoration:none;max-height:1em;opacity:0.4;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;box-sizing:inherit;user-select:none" /> WhenThursday, November 28th • Session 1: [13:30-14:15] • Session 2: [15:00-15:45]<p style="margin:10px 0px;padding:0px;color:rgb(85, 85, 85);font-family:&quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif;font-size:14px;line-height:21px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;width:100%;box-sizing:inherit"><img alt="💫" style="border:0px;height:1em;outline:currentcolor;text-decoration:none;max-height:1em;opacity:0.4;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;box-sizing:inherit;user-select:none" /> What you'll experience:• Hands-on matcha-making techniques • Traditional tea ceremony participation • Shop Matcha to take home(Cash/card accepted, separate from ticket price)<p style="margin:10px 0px;padding:0px;color:rgb(85, 85, 85);font-family:&quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif;font-size:14px;line-height:21px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;width:100%;box-sizing:inherit"><img alt="📍" style="border:0px;height:1em;outline:currentcolor;text-decoration:none;max-height:1em;opacity:0.4;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;box-sizing:inherit;user-select:none" /> LocationUniversity Centre, B-29<p style="margin:10px 0px;padding:0px;color:rgb(85, 85, 85);font-family:&quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif;font-size:14px;line-height:21px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;width:100%;box-sizing:inherit"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1730912577/emmhl7e2k1aarvznngdp.png" alt="💸" style="border:0px;height:1em;outline:currentcolor;text-decoration:none;max-height:1em;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;box-sizing:inherit;user-select:none" />Price$20/person<p style="margin:10px 0px;padding:0px;color:rgb(85, 85, 85);font-family:&quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif;font-size:14px;line-height:21px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;width:100%;box-sizing:inherit"><img alt="⚡" style="border:0px;height:1em;outline:currentcolor;text-decoration:none;max-height:1em;opacity:0.4;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;box-sizing:inherit;user-select:none" /> Limited to 40 spots only (20 per session)! Don't miss out on this opportunity!

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;line-height:16px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for registering for our Matcha Workshop! We'll see you at the University Centre on Thursday, November 28th. Cheers,The Japanese Students' Association

<img alt="🍵" style="border:0px;height:1em;text-decoration:none;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;max-height:1em;opacity:0.4;position:relative;cursor:pointer;padding:0px 1px;box-sizing:inherit;user-select:none;max-width:100%" /><img alt="✨" style="border:0px;height:1em;text-decoration:none;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;max-height:1em;opacity:0.4;position:relative;cursor:pointer;padding:0px 1px;box-sizing:inherit;user-select:none;max-width:100%" /> Calling all matcha lovers! <img alt="✨" style="border:0px;height:1em;text-decoration:none;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;max-height:1em;opacity:0.4;position:relative;cursor:pointer;padding:0px 1px;box-sizing:inherit;user-select:none;max-width:100%" /><img alt="🍵" style="border:0px;height:1em;text-decoration:none;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;max-height:1em;opacity:0.4;position:relative;cursor:pointer;padding:0px 1px;box-sizing:inherit;user-select:none;max-width:100%" /><p style="margin:10px 0px;padding:0px;line-height:21px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;width:100%;box-sizing:inherit;max-width:100%">We're thrilled to collaborate with @teasakao, a local Japanese-owned tea specialist!!<img alt="🇯🇵" style="border:0px;height:1em;text-decoration:none;max-height:1em;opacity:0.4;position:relative;cursor:pointer;padding:0px 1px;box-sizing:inherit;user-select:none;max-width:100%" /> Master matcha preparation and immerse yourself in a traditional tea ceremony. <img alt="✨" style="border:0px;height:1em;text-decoration:none;max-height:1em;opacity:0.4;position:relative;cursor:pointer;padding:0px 1px;box-sizing:inherit;user-select:none;max-width:100%" /><img alt="✨" style="border:0px;height:1em;text-decoration:none;max-height:1em;opacity:0.4;position:relative;cursor:pointer;padding:0px 1px;box-sizing:inherit;user-select:none;max-width:100%" /><img alt="✨" style="border:0px;height:1em;text-decoration:none;max-height:1em;opacity:0.4;position:relative;cursor:pointer;padding:0px 1px;box-sizing:inherit;user-select:none;max-width:100%" /><p style="margin:10px 0px;padding:0px;line-height:21px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;width:100%;box-sizing:inherit;max-width:100%"><img alt="🗓" style="border:0px;height:1em;text-decoration:none;max-height:1em;opacity:0.4;position:relative;cursor:pointer;padding:0px 1px;box-sizing:inherit;user-select:none;max-width:100%" /> WhenThursday, November 28th • Session 1: [13:30-14:15] • Session 2: [15:00-15:45]<p style="margin:10px 0px;padding:0px;line-height:21px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;width:100%;box-sizing:inherit;max-width:100%"><img alt="💫" style="border:0px;height:1em;text-decoration:none;max-height:1em;opacity:0.4;position:relative;cursor:pointer;padding:0px 1px;box-sizing:inherit;user-select:none;max-width:100%" /> What you'll experience:• Hands-on matcha-making techniques • Traditional tea ceremony participation • Shop Matcha to take home(Cash/card accepted, separate from ticket price)<p style="margin:10px 0px;padding:0px;line-height:21px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;width:100%;box-sizing:inherit;max-width:100%"><img alt="📍" style="border:0px;height:1em;text-decoration:none;max-height:1em;opacity:0.4;position:relative;cursor:pointer;padding:0px 1px;box-sizing:inherit;user-select:none;max-width:100%" /> LocationUniversity Centre, B-29<p style="margin:10px 0px;padding:0px;line-height:21px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;width:100%;box-sizing:inherit;max-width:100%"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1730912577/emmhl7e2k1aarvznngdp.png" alt="💸" style="border:0px;height:1em;text-decoration:none;max-height:1em;position:relative;cursor:pointer;padding:0px 1px;box-sizing:inherit;user-select:none;max-width:100%" />Price$20/person<p style="margin:10px 0px;padding:0px;line-height:21px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;width:100%;box-sizing:inherit;max-width:100%"><img alt="⚡" style="border:0px;height:1em;text-decoration:none;max-height:1em;opacity:0.4;position:relative;cursor:pointer;padding:0px 1px;box-sizing:inherit;user-select:none;max-width:100%" /> Limited to 40 spots only (20 per session)! Don't miss out on this opportunity!

Students' Society of McGill University

Matcha Workshop

3480 R McTavish

Session 1 Admission

$20

Session 2 Admission

$20