Students' Society of McGill University

### Context Profile for Students' Society of McGill University (SSMU)

#### 1. Organization Mission & Cause
The Students' Society of McGill University (SSMU) is dedicated to representing and advocating for the interests of McGill University students. Their mission is to enhance the student experience by providing services, resources, and opportunities that foster community, engagement, and personal development. SSMU aims to empower students through advocacy, social events, and support services, ensuring that their voices are heard within the university structure.

#### 2. Type of Activities
SSMU engages in a variety of activities, including:
- **Events:** Regular social gatherings, networking events (e.g., Wine and Cheese), and cultural celebrations.
- **Fundraising Campaigns:** Initiatives to support student services and community programs.
- **Community Programs:** Support services, advocacy efforts, and resources for student well-being.
- **Clubs and Organizations:** Facilitating a wide range of student-led groups and initiatives.

#### 3. Tone of Voice
The tone of voice used by SSMU is:
- **Friendly and Approachable:** The language is inclusive and welcoming, aimed at fostering a sense of community among students.
- **Professional yet Casual:** While maintaining professionalism, the communication style is casual enough to resonate with a student audience.
- **Inspiring and Engaging:** The content often encourages participation and highlights the benefits of involvement in SSMU activities.

#### 4. Emoji Usage
SSMU does incorporate emojis in their communications, particularly in event promotions and social media posts. For example, they use:
- 📍 (location)
- 📅 (date)
- 🎉 (celebration)
The use of emojis is moderate and serves to enhance engagement and convey a friendly tone.

#### 5. Key Facts
- **Founding Info:** SSMU has a long-standing history as the representative body for McGill students, although specific founding details were not highlighted on the website.
- **Scale:** SSMU oversees 128 forms and has conducted 91 email campaigns, indicating a robust engagement strategy.
- **Impact Metrics:** Specific metrics regarding student engagement or impact were not detailed, but the emphasis on community and advocacy suggests a focus on enhancing student life.
- **Volunteer Info:** Opportunities for student involvement and volunteering are promoted, encouraging active participation in SSMU initiatives.

#### 6. Writing Guidelines
- **Clarity and Brevity:** Communications should be clear and concise, avoiding jargon while ensuring that key information is easily accessible.
- **Engagement Focus:** Use engaging language that invites students to participate in events and initiatives.
- **Inclusive Language:** Ensure that the content is inclusive, reflecting the diversity of the student body.
- **Visual Elements:** Incorporate visuals and emojis where appropriate to enhance engagement and appeal to the student demographic.

This context profile serves as a foundation for creating personalized and effective content for the Students' Society of McGill University, aligning with their mission, tone, and activities.

This fee covers your entry to the event and a 1-year membership to McRUN!

Entry Fee (New Members)

&nbsp;Hi&nbsp;<span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for registering for our Terry Fox Run and for supporting such an important cause. Your participation helps us move closer to our mission of making running accessible to everyone. Keep an eye on your inbox. We&rsquo;ll be sending you more details shortly. We can&rsquo;t wait to see you there!&nbsp; McGill Students Running Club<a fr-original-style="" href="mailto:mcrunningclub@ssmu.ca" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">mcrunningclub@ssmu.ca</a> <span contenteditable="false" data-button-color="{{#de281b}}" data-custom-link="{{linktr.ee/mcrun}}" data-custom-variable="{{custom-link-button-d62ba0cc-e2f5-47b7-a951-ab89c5cedc14}}" data-text="{{About McRUN}}" fr-original-class="fr-deletable styled-tag-button" fr-original-style="background-color: #de281b" style="background-color: rgb(222, 40, 27); border-radius: 8px; height: 36px; color: rgb(255, 255, 255); padding: 8px 16px; font-size: 14px; line-height: 20px; font-family: Roboto; font-weight: 500; box-sizing: inherit; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none;">About McRUN

Students' Society of McGill University

McRUN's Terry Fox Run 2025

Mount Royal

Entry Fee (New Members)

$5