Big Brothers Big Sisters of Lethbridge and District - Fundraiser

### Context Profile for Big Brothers Big Sisters of Lethbridge and District

#### 1. Organization Mission & Cause
**Mission**: Big Brothers Big Sisters of Lethbridge and District is dedicated to creating and supporting one-to-one mentoring relationships that ignite the potential of children and youth. The organization believes that every child deserves a positive role model in their life to help them navigate challenges and achieve their goals.

**Cause**: The organization focuses on youth development through mentorship, aiming to foster self-esteem, resilience, and social skills among children in the community.

#### 2. Type of Activities
- **Mentorship Programs**: The core activity involves pairing adult mentors (Bigs) with children (Littles) to provide guidance, support, and friendship.
- **Fundraising Events**: Notable events include the "Golf For Kids Sake Silent Auction," which raises funds to support mentoring programs.
- **Community Engagement**: The organization actively engages the community through events and outreach programs to raise awareness about the importance of mentorship.

#### 3. Tone of Voice
The tone of voice on the website is **friendly, inspiring, and approachable**. The language used is inclusive and encouraging, aiming to connect with potential volunteers, donors, and community members. The content is straightforward and emphasizes the positive impact of mentorship.

#### 4. Emoji Usage
The organization does not prominently use emojis in their communications, maintaining a more professional and straightforward approach in their messaging. This aligns with their mission-focused tone, which prioritizes clarity and seriousness over casual or playful expressions.

#### 5. Key Facts
- **Founding Information**: While specific founding details were not found on the website, Big Brothers Big Sisters organizations typically have a long-standing history of community service.
- **Scale**: The organization has a total of 145 forms submitted, indicating active engagement with the community.
- **Impact Metrics**: Specific metrics on the number of matches made or youth impacted were not detailed on the website; however, the emphasis on mentorship suggests a significant positive influence on local youth.
- **Volunteer Information**: Volunteers are crucial to the organization, serving as mentors and supporters. The website likely includes information on how to get involved, though specific details were not extracted.

#### 6. Writing Guidelines
- **Style**: Write in a friendly and inspiring tone, focusing on the positive impact of mentorship.
- **Clarity**: Use clear and straightforward language to convey messages, avoiding jargon.
- **Call to Action**: Include strong calls to action that encourage community involvement, whether through volunteering or donating.
- **Personalization**: Use personalized greetings in communications, as seen in the Thank You email template, to foster a sense of connection with recipients.

### Conclusion
This context profile provides a comprehensive overview of Big Brothers Big Sisters of Lethbridge and District, focusing on their mission, activities, tone, and communication style. This information will aid in crafting personalized and effective content for the organization.

Valid at Coaldale, Taber, and Brooks locations ONLY.

*To avoid the extra donation to Zeffy, click the drop down box, select "other" and enter 0 or leave the box empty*

Extra Value Meal Coupon

<div style="border:0px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-numeric:inherit;font-variant-east-asian:inherit;font-variant-alternates:inherit;font-variant-position:inherit;font-variant-emoji:inherit;font-weight:400;font-stretch:inherit;font-size:12pt;line-height:inherit;font-family:Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif, serif, EmojiFont;font-optical-sizing:inherit;font-size-adjust:inherit;font-kerning:inherit;font-feature-settings:inherit;font-variation-settings:inherit;margin:1em 0px;padding:0px;vertical-align:baseline;color:black;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;box-sizing:inherit"><b>McHappy Day Extra Value Meal Coupons – Support Local Youth! 🍟</b></div><div style="border:0px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-numeric:inherit;font-variant-east-asian:inherit;font-variant-alternates:inherit;font-variant-position:inherit;font-variant-emoji:inherit;font-weight:400;font-stretch:inherit;font-size:12pt;line-height:inherit;font-family:Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif, serif, EmojiFont;font-optical-sizing:inherit;font-size-adjust:inherit;font-kerning:inherit;font-feature-settings:inherit;font-variation-settings:inherit;margin:1em 0px;padding:0px;vertical-align:baseline;color:black;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;box-sizing:inherit">This year marks the <strong style="font-weight:700;box-sizing:inherit">31st McHappy Day</strong> for McDonald’s® Canada—its longest running and largest charitable initiative. More than 1,400 McDonald’s restaurants across the country will be celebrating in support of <strong style="font-weight:700;box-sizing:inherit">Ronald McDonald House Charities® (RMHC)</strong> and other local children’s charities.</div><div style="border:0px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-numeric:inherit;font-variant-east-asian:inherit;font-variant-alternates:inherit;font-variant-position:inherit;font-variant-emoji:inherit;font-weight:400;font-stretch:inherit;font-size:12pt;line-height:inherit;font-family:Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif, serif, EmojiFont;font-optical-sizing:inherit;font-size-adjust:inherit;font-kerning:inherit;font-feature-settings:inherit;font-variation-settings:inherit;margin:1em 0px;padding:0px;vertical-align:baseline;color:black;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;box-sizing:inherit">By purchasing a <strong style="font-weight:700;box-sizing:inherit">$7 Extra Value Meal Coupon</strong>, you're helping support youth in your community through both <strong style="font-weight:700;box-sizing:inherit">RMHC and Big Brothers Big Sisters</strong>.</div><div style="border:0px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-numeric:inherit;font-variant-east-asian:inherit;font-variant-alternates:inherit;font-variant-position:inherit;font-variant-emoji:inherit;font-weight:400;font-stretch:inherit;font-size:12pt;line-height:inherit;font-family:Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif, serif, EmojiFont;font-optical-sizing:inherit;font-size-adjust:inherit;font-kerning:inherit;font-feature-settings:inherit;font-variation-settings:inherit;margin:1em 0px;padding:0px;vertical-align:baseline;color:black;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;box-sizing:inherit"><strong style="font-weight:700;box-sizing:inherit">Please note:</strong> These are <em>not digital coupons</em>. Once your purchase is complete, a member of our office will contact you to arrange <strong style="font-weight:700;box-sizing:inherit">pickup or drop-off</strong> of the physical coupons.</div><div style="border:0px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-numeric:inherit;font-variant-east-asian:inherit;font-variant-alternates:inherit;font-variant-position:inherit;font-variant-emoji:inherit;font-weight:400;font-stretch:inherit;font-size:12pt;line-height:inherit;font-family:Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif, serif, EmojiFont;font-optical-sizing:inherit;font-size-adjust:inherit;font-kerning:inherit;font-feature-settings:inherit;font-variation-settings:inherit;margin:1em 0px;padding:0px;vertical-align:baseline;color:black;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;box-sizing:inherit">✨ <em>To avoid donating to Zeffy, click the dropdown box at checkout, select “Other,” and enter “0” or leave the box blank.</em></div><div style="border:0px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-numeric:inherit;font-variant-east-asian:inherit;font-variant-alternates:inherit;font-variant-position:inherit;font-variant-emoji:inherit;font-weight:400;font-stretch:inherit;font-size:12pt;line-height:inherit;font-family:Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif, serif, EmojiFont;font-optical-sizing:inherit;font-size-adjust:inherit;font-kerning:inherit;font-feature-settings:inherit;font-variation-settings:inherit;margin:1em 0px;padding:0px;vertical-align:baseline;color:black;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;box-sizing:inherit">Thank you for supporting local kids through this meaningful initiative!</div>

<p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name</span> ,</p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">Thank you so much for purchasing Extra Value Meal Coupons in support of RMHC and Big Brothers Big Sisters this year for McHappy Day! </p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)"><br />Our office will be in touch with you shortly regarding the pick up/delivery of your coupons.</p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">If you have any questions, please don't hesitate to reach out to us at 403.328.9355 or <a href="mailto:info.leth@bigbrothersbigsisters.ca" rel="noopener noreferrer" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit" target="_blank">info.leth@bigbrothersbigsisters.ca</a></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">Jen Visser</p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)"><br /></p>

<div><b>McHappy Day Extra Value Meal Coupons – Support Local Youth! 🍟</b></div><div>This year marks the <strong>31st McHappy Day</strong> for McDonald’s® Canada—its longest running and largest charitable initiative. More than 1,400 McDonald’s restaurants across the country will be celebrating in support of <strong>Ronald McDonald House Charities® (RMHC)</strong> and other local children’s charities.</div><div>By purchasing a <strong>$7 Extra Value Meal Coupon</strong>, you're helping support youth in your community through both <strong>RMHC and Big Brothers Big Sisters</strong>.</div><div><strong>Please note:</strong> These are <em>not digital coupons</em>. Once your purchase is complete, a member of our office will contact you to arrange <strong>pickup or drop-off</strong> of the physical coupons.</div><div>✨ <em>To avoid donating to Zeffy, click the dropdown box at checkout, select “Other,” and enter “0” or leave the box blank.</em></div><div>Thank you for supporting local kids through this meaningful initiative!</div>