MERS Marine Education and Research Society

### Context Profile for MERS Marine Education and Research Society

1. **Organization Mission & Cause**:
   - **Mission**: The MERS Marine Education and Research Society is dedicated to marine conservation through education, research, and response efforts. Their primary focus is on the study and protection of marine wildlife, particularly whales, and their habitats.
   - **Cause**: MERS aims to foster a deeper understanding of marine ecosystems and promote sustainable practices to protect these vital resources.

2. **Type of Activities**:
   - **Wildlife Watching Trips**: MERS organizes excursions, such as the "MERS Fundraising Trip 2025 - Port McNeill," where participants can observe marine wildlife, particularly Humpback Whales, while learning about ongoing research efforts.
   - **Educational Programs**: They provide educational resources and experiences aimed at increasing public awareness and understanding of marine life.
   - **Research Initiatives**: MERS conducts scientific research to monitor and protect marine species and their habitats.

3. **Tone of Voice**:
   - The tone of the website and communications is **friendly**, **informative**, and **inspiring**. It aims to engage the audience with a sense of excitement about marine life and conservation efforts. The language is accessible, aiming to connect with a broad audience, from casual participants to serious supporters.

4. **Emoji Usage**:
   - The website and communications do not prominently feature emojis. The tone remains professional and straightforward, focusing on clear communication about events and initiatives without the use of informal symbols.

5. **Key Facts**:
   - **Founding Info**: Specific founding details are not provided on the website, but MERS has established itself as a key player in marine education and research.
   - **Scale**: MERS has a total of 13 forms and 13 email campaigns, indicating an active engagement with their community.
   - **Impact Metrics**: While specific metrics are not detailed, the organization highlights the importance of funds raised for their education and research work.
   - **Volunteer Info**: Information on volunteer opportunities is not explicitly stated, but the organization likely engages volunteers in their events and research activities.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and engaging tone that invites participation and conveys enthusiasm for marine conservation.
   - **Structure**: Keep content clear and organized, using headings and bullet points where appropriate to enhance readability.
   - **Call to Action**: Include strong calls to action that encourage readers to participate in events, donate, or learn more about marine conservation.
   - **Personalization**: Use personalized greetings in communications (e.g., addressing recipients by name) to foster a connection with the audience.

This context profile serves as a foundational guide for creating tailored content that aligns with MERS Marine Education and Research Society's mission, activities, and communication style.

This event is free, if you would like to donate to MERS to support further research and education efforts, the contribution would be deeply valued. Donations can be added below.

Webinar Registration

<span fr-original-style="font-size: 14px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:14px;font-family:Arial;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1742259736/gobpxogcq22h70kewowr.png" style="width:342px;display:inline-block;vertical-align:bottom;margin:5px 0px 5px 5px;text-align:right;max-width:calc(100% - 5px);float:right;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;border-radius:10px;background-clip:padding-box" /><span fr-original-style="font-size: 14px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:14px;font-family:Arial;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">If you report on, or share content about whales and other marine mammals in Canada, this event is for you! <span fr-original-style="font-size: 14px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:14px;font-family:Arial;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit"><span fr-original-style="color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">The media plays a powerful role in shaping public attitudes and actions that can either help or harm marine mammal conservation. We understand the challenges faced by media in ensuring accurate and ethical reporting, and want to help.  <span fr-original-style="font-size: 14px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:14px;font-family:Arial;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">The goal of this event is to help <span fr-original-style="color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">improve coverage, reduce misinformation, and prevent the amplification of content that contributes to harmful - or even illegal - human activities around marine mammals. The webinar will be an efficient way to immerse into the laws and best practices for operations around marine mammals in Canada and how these relate to media coverage. There will be specifics about how past reporting has, or has not, helped with reducing threats to marine mammals.  <span fr-original-style="font-size: 14px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:14px;font-family:Arial;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">___________ <span fr-original-style="font-size: 14px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:14px;font-family:Arial;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">Free. Registration required.  <span fr-original-style="font-size: 14px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:14px;font-family:Arial;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit"><span fr-original-style="font-size:10.5pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size:10.5pt;font-family:Arial, sans-serif;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">If you wish to have access to the recording of the webinar, please ensure you register. <span fr-original-style="font-size: 14px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:14px;font-family:Arial;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">___________ <span fr-original-style="font-size: 14px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:14px;font-family:Arial;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">Presenter: Jackie Hildering (MERS Humpback Whale researcher and Director of Education and Communications). <span fr-original-style="font-size: 14px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:14px;font-family:Arial;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">___________ This event <span fr-original-style="font-size: 14px; font-family: Arial; color: rgb(8, 8, 9); background-color: rgb(255, 255, 255); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:14px;font-family:Arial;color:rgb(8, 8, 9);background-color:rgb(255, 255, 255);font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">builds on the messaging and content from collaborations with 4VI / Tourism Vancouver Island and the North Island Marine Mammal Stewardship Association.

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , You have registered for "Media Matters - Reporting about marine mammals". The webinar will be on Friday March 28th from 10:30 to 11:30 am PDT.  You can access the event <a href="https://us02web.zoom.us/webinar/register/WN_3YupqfKdTuGZ1S1humqngA" rel="noopener noreferrer" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit" target="_blank">via this link:</a>  Great thanks for being a media ally #ForTheWhales. - The Marine Education and Research Society Team

<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1742259736/gobpxogcq22h70kewowr.png" style="width:342px;display:inline-block;vertical-align:bottom;margin:5px 0px 5px 5px;text-align:right;float:right;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;border-radius:10px;max-width:100%" />If you report on, or share content about whales and other marine mammals in Canada, this event is for you! The media plays a powerful role in shaping public attitudes and actions that can either help or harm marine mammal conservation. We understand the challenges faced by media in ensuring accurate and ethical reporting, and want to help.  The goal of this event is to help improve coverage, reduce misinformation, and prevent the amplification of content that contributes to harmful - or even illegal - human activities around marine mammals. The webinar will be an efficient way to immerse into the laws and best practices for operations around marine mammals in Canada and how these relate to media coverage. There will be specifics about how past reporting has, or has not, helped with reducing threats to marine mammals.  ___________ Free. Registration required.  If you wish to have access to the recording of the webinar, please ensure you register. ___________ Presenter: Jackie Hildering (MERS Humpback Whale researcher and Director of Education and Communications). ___________ This event builds on the messaging and content from collaborations with 4VI / Tourism Vancouver Island and the North Island Marine Mammal Stewardship Association.

MERS Marine Education and Research Society

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Media Matters - Reporting about marine mammals

Online - Zoom

Webinar Registration

Free