Canadian Mental Health Association Champlain East / L'Association canadienne pour la santé mentale Champlain Est

### Context Profile for Canadian Mental Health Association Champlain East (CMHA Champlain East)

#### 1. Organization Mission & Cause
The Canadian Mental Health Association Champlain East (CMHA Champlain East) is dedicated to promoting mental health and well-being in the community. Their mission is to provide support, education, and advocacy for individuals experiencing mental health challenges. They aim to reduce stigma around mental illness and empower individuals to lead fulfilling lives through accessible mental health services and programs.

#### 2. Type of Activities
CMHA Champlain East engages in a variety of activities including:
- **Workshops**: Such as the "Mental Health Works - Burnout" workshop, which focuses on understanding burnout and providing coping strategies.
- **Community Programs**: Initiatives like "Mood Walks," which encourage physical activity as a means to improve mental health.
- **Fundraising Campaigns**: They conduct campaigns to raise awareness and funds for mental health services.
- **Advocacy**: They work to influence policy and improve mental health services at the community and provincial levels.

#### 3. Tone of Voice
The tone of voice used by CMHA Champlain East is:
- **Friendly and Supportive**: The language is approachable, aiming to create a welcoming environment for those seeking help.
- **Informative and Professional**: While maintaining a friendly tone, the organization provides clear, factual information about mental health topics and services.
- **Encouraging**: The content often emphasizes empowerment and recovery, inspiring individuals to take positive steps towards their mental health.

#### 4. Emoji Usage
The organization does not prominently use emojis in their communications. The focus is on clear and professional language without the casualness that emojis might convey. This aligns with their goal of maintaining a serious and respectful approach to mental health topics.

#### 5. Key Facts
- **Founding Info**: CMHA Champlain East is part of the larger Canadian Mental Health Association, which has been serving communities across Canada since 1918.
- **Scale**: The organization has a significant presence with 17 forms and 128 email campaigns, indicating active engagement with the community.
- **Impact Metrics**: Specific metrics are not detailed on the website, but they emphasize the importance of community involvement and feedback in shaping their programs.
- **Volunteer Info**: The organization encourages community involvement and may have volunteer opportunities, although specific details are not highlighted on the website.

#### 6. Writing Guidelines
- **Clarity and Simplicity**: Use straightforward language that is easy to understand, avoiding jargon unless it is clearly defined.
- **Empathy and Support**: Write in a way that conveys understanding and support for individuals facing mental health challenges.
- **Action-Oriented**: Encourage readers to engage with programs and services, using calls to action that are positive and empowering.
- **Bilingual Content**: Given the bilingual nature of the region, ensure that communications are available in both English and French.

This context profile serves as a guide for creating tailored content that resonates with the values and mission of CMHA Champlain East, ensuring that communications are effective and aligned with their organizational goals.

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<article fr-original-style="" id="isPasted" style="width: 100%; box-sizing: inherit;"><div fr-original-style="" style="line-height: 1.5; box-sizing: inherit;" tabindex="-1"><div fr-original-style="" style="line-height: 1.5; box-sizing: inherit;">Semaine de la Sant&eacute; Mentale 2025 &mdash; &ldquo;La sant&eacute; mentale sans masque&rdquo; Rejoignez la conversation avec Genevi&egrave;ve (&eacute;v&eacute;nement en ligne). Vivre avec un probl&egrave;me de sant&eacute; mentale ou d&#39;utilisation de substances est d&eacute;j&agrave; assez difficile&mdash;on ne devrait pas avoir &agrave; le masquer. Cette Semaine de la Sant&eacute; Mentale (5&ndash;11 mai), rejoignez-nous virtuellement alors que Genevi&egrave;ve, notre Agente de promotion de la sant&eacute; mentale, anime une discussion puissante sur le th&egrave;me national de cette ann&eacute;e : &ldquo;<article fr-original-style="" id="isPasted" style="box-sizing: inherit;"><div fr-original-style="" style="line-height: 1.5; box-sizing: inherit;"><div fr-original-style="" style="line-height: 1.5; box-sizing: inherit;">La sant&eacute; mentale sans masque.&rdquo;</div></div></article> Nous explorerons comment la stigmatisation oblige les gens &agrave; se cacher derri&egrave;re des masques, et comment l&#39;honn&ecirc;tet&eacute; et la vuln&eacute;rabilit&eacute; peuvent aider &agrave; soulager le poids de l&#39;isolement. &Eacute;coutez des discussions authentiques sur ce que signifie &ecirc;tre vu, soutenu et compris. Faites partie du mouvement pour construire une communaut&eacute; plus connect&eacute;e, courageuse et compatissante. Date : 9 mai 2025 Heure&nbsp;: 11h00 en anglaisHeure:&nbsp;14h30 en fran&ccedil;ais Lieu : En ligne (lien fourni lors de l&#39;inscription) &Eacute;v&eacute;nement gratuit &ndash; Tout le monde est bienvenu ! Ensemble, faisons tomber les masques de la sant&eacute; mentale ! </div></div></article> <div fr-original-style="" style="width: 100%; line-height: 1.5; box-sizing: inherit;"><textarea placeholder="Ask anything" fr-original-style="" style="box-sizing: inherit;"></textarea><div contenteditable="true" fr-original-style="" style="outline: transparent solid 0px; line-height: 1.5; box-sizing: inherit;" translate="no"> </div></div>```

Bonjour First name, Merci de vous &ecirc;tre inscrit &agrave; notre &eacute;v&eacute;nement en soutien &agrave; la Semaine de la sant&eacute; mentale. Date :Heure : C&#39;est un &eacute;v&eacute;nement virtuel qui se d&eacute;roulera sur Microsoft Teams. Veuillez t&eacute;l&eacute;charger Microsoft Teams sur votre ordinateur avant l&#39;&eacute;v&eacute;nement pour &eacute;viter les retards dans la participation. Vous n&#39;avez pas besoin d&#39;un compte pour participer. Cliquez sur ce lien pour rejoindre l&#39;&eacute;v&eacute;nement : Pour plus d&#39;informations, contactez Genevieve Desrochers desrochersg@cmha-east.on.ca

<article><div><div>Semaine de la Santé Mentale 2025 — “La santé mentale sans masque” Rejoignez la conversation avec Geneviève (événement en ligne). Vivre avec un problème de santé mentale ou d'utilisation de substances est déjà assez difficile—on ne devrait pas avoir à le masquer. Cette Semaine de la Santé Mentale (5–11 mai), rejoignez-nous virtuellement alors que Geneviève, notre Agente de promotion de la santé mentale, anime une discussion puissante sur le thème national de cette année : “<article><div><div>La santé mentale sans masque.”</div></div></article> Nous explorerons comment la stigmatisation oblige les gens à se cacher derrière des masques, et comment l'honnêteté et la vulnérabilité peuvent aider à soulager le poids de l'isolement. Écoutez des discussions authentiques sur ce que signifie être vu, soutenu et compris. Faites partie du mouvement pour construire une communauté plus connectée, courageuse et compatissante. Date : 9 mai 2025 Heure : 11h00 en anglaisHeure: 14h30 en français Lieu : En ligne (lien fourni lors de l'inscription) Événement gratuit – Tout le monde est bienvenu ! Ensemble, faisons tomber les masques de la santé mentale ! </div></div></article> <div><div> </div></div>```

Semaine de la santé mentale 2025 — «La santé mentale sans masque » Participez à la conversation avec Geneviève (événement en ligne)

<article data-scroll-anchor="true" data-testid="conversation-turn-6" dir="auto" fr-original-style="" id="isPasted" style="width: 100%; box-sizing: inherit;"><div fr-original-style="" style="line-height: 1.5; box-sizing: inherit;" tabindex="-1"><div data-message-author-role="assistant" data-message-id="cb7afa00-f44e-4b55-a391-45e478fcf451" data-message-model-slug="gpt-4o" dir="auto" fr-original-style="" style="line-height: 1.5; box-sizing: inherit;">Mental Health Week 2025 &mdash; &ldquo;Unmasking Mental Health&rdquo; Join the Conversation with Genevi&egrave;ve (Online Event) Living with a mental health or substance use challenge is hard enough&mdash;masking it shouldn&rsquo;t have to be part of the burden. This Mental Health Week (May 5&ndash;11), join us virtually as Genevi&egrave;ve, our Mental Health Promoter, leads a powerful discussion on this year&rsquo;s national theme: &ldquo;Unmasking Mental Health.&rdquo; We&rsquo;ll explore how stigma forces people to hide behind masks, and how honesty and vulnerability can help lift the weight of isolation. Hear real talk about what it means to be seen, supported, and understood. Be part of the movement to build a more connected, courageous, and compassionate community. Date: May 9, 2025 Time: 11:00 am to 12:00 pm in ENGLISHTime: 2:30 pm to 3:30 pm in FRENCH When registering, please select the time according to your language of choice.&nbsp; Location: Online (link provided upon registration) Free event &ndash; Everyone welcome! Let&rsquo;s unmask mental health - together. </div></div></article> <div data-state="closed" fr-original-style="" style="width: 100%; line-height: 1.5; box-sizing: inherit;" type="button"><textarea autofocus="" placeholder="Ask anything" data-virtualkeyboard="true" fr-original-style="" style="box-sizing: inherit;"></textarea><div contenteditable="true" data-virtualkeyboard="true" fr-original-style="" style="outline: transparent solid 0px; line-height: 1.5; box-sizing: inherit;" translate="no"> </div></div>

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for registering for our event in support of Mental Health Week. This is a virtual event and will take place on Microsoft Teams. Please download Microsoft Teams on your computer before the event to avoid delays in joining. You do not need an account to join. Date: May 9, 2025Time in English: 11:00 am<a fr-original-style="" href="https://teams.microsoft.com/l/meetup-join/19%3ameeting_YjdlYzE3MzMtNjk2Ny00MDYyLWE4MzEtMTRlMTljN2M2NDFm%40thread.v2/0?context=%7b%22Tid%22%3a%229716e97a-6647-4b1a-80b4-268a084db377%22%2c%22Oid%22%3a%22d7ee3c15-6f5b-40d2-a6bc-e538720d15e3%22%7d" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">Join the meeting in English by clicking here</a> Date: May 9, 2025Time in French: &nbsp;2:30pm<a fr-original-style="" href="https://teams.microsoft.com/l/meetup-join/19%3ameeting_MDkyNzhjYmUtNDdiMC00Yjg2LTk4NzktZjM4ZDIxMWY2MWI5%40thread.v2/0?context=%7b%22Tid%22%3a%229716e97a-6647-4b1a-80b4-268a084db377%22%2c%22Oid%22%3a%22d7ee3c15-6f5b-40d2-a6bc-e538720d15e3%22%7d" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">Join the meeting in French by clicking here</a> For more information, contact Genevieve Desrochers desrochersg@cmha-east.on.ca

<article><div><div>Mental Health Week 2025 — “Unmasking Mental Health” Join the Conversation with Geneviève (Online Event) Living with a mental health or substance use challenge is hard enough—masking it shouldn’t have to be part of the burden. This Mental Health Week (May 5–11), join us virtually as Geneviève, our Mental Health Promoter, leads a powerful discussion on this year’s national theme: “Unmasking Mental Health.” We’ll explore how stigma forces people to hide behind masks, and how honesty and vulnerability can help lift the weight of isolation. Hear real talk about what it means to be seen, supported, and understood. Be part of the movement to build a more connected, courageous, and compassionate community. Date: May 9, 2025 Time: 11:00 am to 12:00 pm in ENGLISHTime: 2:30 pm to 3:30 pm in FRENCH When registering, please select the time according to your language of choice.  Location: Online (link provided upon registration) Free event – Everyone welcome! Let’s unmask mental health - together. </div></div></article> <div><div> </div></div>

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Canadian Mental Health Association Champlain East / L'Association canadienne pour la santé mentale Champlain Est

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Mental Health Week 2025 — “Unmasking Mental Health” Join the Conversation with Geneviève (Online Event) in English and in French

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