Sophia Recovery Centre

### Context Profile for Sophia Recovery Centre

1. **Organization Mission & Cause**:
   - **Mission**: Sophia Recovery Centre is dedicated to supporting women in their journey of recovery from addiction. The organization aims to provide a safe, welcoming, and supportive environment that fosters healing and empowerment.
   - **Cause**: The Centre focuses on addressing the unique needs of women in recovery, offering programs that promote self-sufficiency, community integration, and personal growth.

2. **Type of Activities**:
   - **Programs**: The Centre offers various programs including recovery support, life skills training, and wellness activities tailored specifically for women.
   - **Events**: Regular events such as workshops, community gatherings, and fundraising activities (e.g., "Stock Up! for Sophia" campaign) to engage the community and raise awareness.
   - **Fundraising Campaigns**: Initiatives aimed at collecting essential supplies and resources to maintain the Centre's operations and support services.

3. **Tone of Voice**:
   - **Tone**: The language used on the website and in communications is friendly, supportive, and encouraging. It conveys a sense of community and empowerment, making it approachable for individuals seeking help or wanting to contribute.
   - **Style**: The writing is clear and direct, often using inclusive language that resonates with the target audience of women in recovery and their supporters.

4. **Emoji Usage**:
   - **Emojis**: The website and email communications do not prominently feature emojis. The tone remains professional and heartfelt without the use of casual emoji expressions.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not mentioned on the website; further research may be needed to gather this information.
   - **Scale**: The Centre has a total of 13 forms and has conducted 6 email campaigns, indicating an active engagement strategy.
   - **Impact Metrics**: While specific metrics were not detailed, the emphasis on community support and recovery suggests a focus on measurable outcomes in participants' lives.
   - **Volunteer Info**: Information on volunteering opportunities may be available on the website, encouraging community involvement.

6. **Writing Guidelines**:
   - **Content Style**: Maintain a supportive and empowering tone. Use inclusive language that resonates with women in recovery and their supporters.
   - **Clarity**: Ensure that messages are clear and direct, avoiding jargon that may alienate the audience.
   - **Engagement**: Use calls to action that invite participation, whether through donations, volunteering, or attending events.
   - **Personalization**: Incorporate personalized elements in communications, such as addressing recipients by name, to foster a sense of connection.

This context profile serves as a foundational guide for creating tailored content that aligns with the values and mission of Sophia Recovery Centre, ensuring that all communications resonate with their audience and effectively promote their cause.

Stay IN! Tickets

<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1738966721/xjtthuv3eu8iajzucg5l.png" style="width:231px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" /> Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name, We hope this message finds you well. We are thrilled you will be joining us for our Stay In! for Sophia Movie Night. You will receive your Stay In! for Sophia Kit approximately one week before International Women's Day on March 8th. AND you have been entered to WIN 1 of 2 amazing Movie Night at Home GIFT BASKETS! <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1738967062/zaonezyalxefy0wvi64x.png" style="width:442px;display:block;vertical-align:top;margin:5px auto;text-align:center" /> We deeply appreciate your commitment to Sophia Recovery Centre. Your contribution makes a significant impact on our programs and services, and with your continued support, we can achieve even greater things. Warmest regards,Julie  <img width="91" src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1737671526/wekhwdyuca9alk7hsw79.png" style="width:70px;height:73.8462px;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" /> Julie Atkinson BA (Hons) MA Executive Director(she/her)(506) 343-0860www.sophiarecoverycentre.com

STAY IN! for Sophia Recovery  No need to get dressed up or leave the house for this fundraiser!    On this International Women’s Day, March 8th, 2025, we invite you to support Sophia Recovery by STAYING IN!  Get into your comfiest clothes and enjoy a movie night at home! And we’re going to help you!    It’s EASY!     We invite you to donate $25 (or more) to STAY IN and we’ll make your evening awesome by sending you our STAY IN! for Sophia Movie Kit - including movie recommendations, snack ideas, mocktail recipes and more.<div><p style="-webkit-user-drag:none;margin:20px 20px 30.6667px 0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">Everyone who donates will get a chance to WIN one of two amazing Stay In! for Sophia Movie Night GIFT BASKETS - containing everything you’ll need for a laid-back, relaxed, stay at home movie night!</div><div><p style="-webkit-user-drag:none;margin:20px 20px 30.6667px 0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">We know that many women are already very busy doing so many things for their communities - and they could use a break!  </div><div><p style="-webkit-user-drag:none;margin:20px 20px 30.6667px 0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">And by donating to Sophia Recovery, you bring so much joy to women and their loved ones who are struggling with the impacts of substance use. We’re making it simple…no need to attend a fundraiser, just make a $25 donation today and stay home - we’ll send you what you need to help you plan the perfect stay-at-home movie night. </div>

Sophia Recovery Centre

Stay In! for Sophia Recovery

Your House!

Stay IN! Tickets

CA$25

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