closeup photography of yellow and black butterfly perched on pink flower

New Grocery Movement

### Context Profile for New Grocery Movement

1. **Organization Mission & Cause**:
   - **Mission**: The New Grocery Movement aims to create a more equitable and sustainable food system. They focus on improving access to healthy food options for underserved communities, promoting local produce, and fostering community engagement in food-related initiatives.
   - **Cause**: Their work is rooted in addressing food insecurity and promoting health equity, emphasizing the importance of community involvement and support.

2. **Type of Activities**:
   - **Events**: The organization hosts community events aimed at educating the public about nutrition, cooking, and sustainable practices.
   - **Fundraising Campaigns**: Regular campaigns such as "Donate to make a difference" encourage community members to contribute financially to their initiatives.
   - **Community Programs**: They implement programs that connect local farmers with community members, provide workshops, and facilitate access to fresh produce.

3. **Tone of Voice**:
   - The tone is **friendly**, **inspiring**, and **encouraging**. The language used is inclusive and motivating, aiming to empower individuals to take action and contribute to the cause. Phrases like "Join us in Creating Change!" and "Every act of kindness" reflect a positive and uplifting approach.

4. **Emoji Usage**:
   - The organization uses emojis sparingly but effectively to enhance communication. For example, they use 🌟 in their campaign title to add a sense of excitement and positivity. Emojis are not overused, maintaining a balance that keeps the content professional yet approachable.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not available on the website.
   - **Scale**: The organization has a small but dedicated presence, with a focus on local community engagement.
   - **Impact Metrics**: While specific metrics were not detailed, the emphasis on community involvement suggests a focus on qualitative impact rather than quantitative.
   - **Volunteer Info**: They encourage volunteering as a means to support their mission, indicating that community members can actively participate in their programs.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and conversational tone that encourages engagement and participation. Avoid overly formal language.
   - **Structure**: Use clear headings and bullet points for easy readability. Incorporate calls to action that inspire readers to donate, share, or volunteer.
   - **Emphasis**: Highlight the impact of contributions and the importance of community involvement. Use bold text for key actions and messages.
   - **Visuals**: Consider using emojis to add warmth and approachability, but ensure they are relevant and not distracting.

This context profile provides a comprehensive overview of the New Grocery Movement, focusing on actionable insights that can guide the creation of personalized content for their audience.

LXCL:Lets learn about pollinators!

General Admission

Have you ever wondered about our native pollinators? Who they are? How they live? What we can do to support them? Join us at the garden to learn about native pollinators and what we can do to make our gardens more pollinator-friendly.&nbsp; &nbsp; During the workshop, we&#39;ll gain knowledge about our many native pollinators AND we will make some native plant seed balls to take home! We&#39;ll follow the beginner pollinator workshop by planting native plants to make the community garden a more colourful and pollinator-friendly space.&nbsp; Lets grow a food system that benefits our communities AND one that is in harmony with the land.&nbsp; This workshop is made available through the Community Climate Adapation Micro Grant from the City of Edmonton.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="color: rgb(42, 42, 196); overflow-wrap: anywhere; user-select: none; background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; margin: 0px; padding: 1px 8px; font-size: 11px; display: inline-block; box-sizing: inherit;">First name, Thank you for registering for our workshop and supporting our cause for Just and Joyful Food for Everyone. Your registration greatly helps our mission.&nbsp; The event is outside. Please be prepared for the weather.&nbsp;NGM will have sunscreen, bug spray, and some snacks available for use. The community garden has many picnic tables for seating but feel free to bring your own chair.&nbsp; There is street parking available as well as public transit from Whyte Ave or 99th Street.&nbsp; If you have any questions, please reach out! Jo-Mary Crowchildjomary@newgrocerymovement.com

Have you ever wondered about our native pollinators? Who they are? How they live? What we can do to support them? Join us at the garden to learn about native pollinators and what we can do to make our gardens more pollinator-friendly.    During the workshop, we'll gain knowledge about our many native pollinators AND we will make some native plant seed balls to take home! We'll follow the beginner pollinator workshop by planting native plants to make the community garden a more colourful and pollinator-friendly space.  Lets grow a food system that benefits our communities AND one that is in harmony with the land.  This workshop is made available through the Community Climate Adapation Micro Grant from the City of Edmonton.

New Grocery Movement

Native Pollinator 101

7900a 101 St NW

General Admission