New Grocery Movement

### Context Profile for New Grocery Movement

1. **Organization Mission & Cause**:
   - **Mission**: The New Grocery Movement aims to create a more equitable and sustainable food system. They focus on improving access to healthy food options for underserved communities, promoting local produce, and fostering community engagement in food-related initiatives.
   - **Cause**: Their work is rooted in addressing food insecurity and promoting health equity, emphasizing the importance of community involvement and support.

2. **Type of Activities**:
   - **Events**: The organization hosts community events aimed at educating the public about nutrition, cooking, and sustainable practices.
   - **Fundraising Campaigns**: Regular campaigns such as "Donate to make a difference" encourage community members to contribute financially to their initiatives.
   - **Community Programs**: They implement programs that connect local farmers with community members, provide workshops, and facilitate access to fresh produce.

3. **Tone of Voice**:
   - The tone is **friendly**, **inspiring**, and **encouraging**. The language used is inclusive and motivating, aiming to empower individuals to take action and contribute to the cause. Phrases like "Join us in Creating Change!" and "Every act of kindness" reflect a positive and uplifting approach.

4. **Emoji Usage**:
   - The organization uses emojis sparingly but effectively to enhance communication. For example, they use 🌟 in their campaign title to add a sense of excitement and positivity. Emojis are not overused, maintaining a balance that keeps the content professional yet approachable.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not available on the website.
   - **Scale**: The organization has a small but dedicated presence, with a focus on local community engagement.
   - **Impact Metrics**: While specific metrics were not detailed, the emphasis on community involvement suggests a focus on qualitative impact rather than quantitative.
   - **Volunteer Info**: They encourage volunteering as a means to support their mission, indicating that community members can actively participate in their programs.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and conversational tone that encourages engagement and participation. Avoid overly formal language.
   - **Structure**: Use clear headings and bullet points for easy readability. Incorporate calls to action that inspire readers to donate, share, or volunteer.
   - **Emphasis**: Highlight the impact of contributions and the importance of community involvement. Use bold text for key actions and messages.
   - **Visuals**: Consider using emojis to add warmth and approachability, but ensure they are relevant and not distracting.

This context profile provides a comprehensive overview of the New Grocery Movement, focusing on actionable insights that can guide the creation of personalized content for their audience.

LXCL:Tickets are free or by donation. We are grateful for your support to be able to continue hosting events like this one!

General Admission

NGM is excited to host&nbsp;<a fr-original-style="" href="https://annakmedia.ca/" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">Anna Kuelken</a>, a documentary filmmaker on Treaty 6 Territory, for a screening of her film Insecure.&nbsp; Insecure explores the links between food insecurity and wider inequalities in Edmonton, AB. &quot;Food is deeply interconnected with every aspect of our lives, and addressing food insecurity means tackling broader issues of inequality in all forms. While the documentary is set in Edmonton, Alberta, Canada, these discussions resonate universally. As Dustin Bajer says, &#39;Community is a superpower&#39;. I firmly believe we have the power to transform the systems that perpetuate insecurity and vulnerability by coming together.&quot; You can view a <a fr-original-style="" href="https://vimeo.com/1045220614?fl=pl&fe=vl" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">trailer for the film here</a>.&nbsp; Doors will open at 6pm and the event will begin at 6:30pm. We will watch a screening of the documentary film Insecure before being joined by some of the film&#39;s featured guests for a panel discussion and Q&amp;A.&nbsp; We are very grateful to <a fr-original-style="" href="https://earthsrefillerycoop.ca/" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">Earth&#39;s Refillery Coop&nbsp;</a>for sharing their space with us for this event. As a radical, community-owned hub for reusing, refilling, and connecting, they are the perfect partners to host this conversation. Be sure to check out their awesome array of bulk products or grab a warm drink and snack at the cafe before the screening starts.&nbsp; The doors are non-automatic at Earth&#39;s Refillery. If you require assistance with non-automatic doors, feel free to give us a call before you arrive or when you get here. There is a gender-neutral, barrier-free washroom. Tickets are by donation but limited. Register asap to confirm your spot! If you have any questions, please reach out to <a data-fr-linked="true" fr-original-style="" href="mailto:jomary@newgrocerymovement.com" rel="noopener noreferrer noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">jomary@newgrocerymovement.com</a>.&nbsp;

<span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you from the bottom of our hearts for registering for NGM presents: Insecure, a documentary film screening on food security in Edmonton. Your support means everything to us and plays a critical role in advancing our mission for a more equitable food system. We&#39;re thrilled to have you join us and can&#39;t wait to share an inspiring evening with you, exploring the vital links between food insecurity and our city. Please feel free to reach out if you have any questions or need further details.&nbsp; With gratitude, The New Grocery Movement Team

NGM is excited to host <a href="https://annakmedia.ca/" target="_blank">Anna Kuelken</a>, a documentary filmmaker on Treaty 6 Territory, for a screening of her film Insecure.  Insecure explores the links between food insecurity and wider inequalities in Edmonton, AB. "Food is deeply interconnected with every aspect of our lives, and addressing food insecurity means tackling broader issues of inequality in all forms. While the documentary is set in Edmonton, Alberta, Canada, these discussions resonate universally. As Dustin Bajer says, 'Community is a superpower'. I firmly believe we have the power to transform the systems that perpetuate insecurity and vulnerability by coming together." You can view a <a href="https://vimeo.com/1045220614?fl=pl&amp;fe=vl" target="_blank">trailer for the film here</a>.  Doors will open at 6pm and the event will begin at 6:30pm. We will watch a screening of the documentary film Insecure before being joined by some of the film's featured guests for a panel discussion and Q&amp;A.  We are very grateful to <a href="https://earthsrefillerycoop.ca/" target="_blank">Earth's Refillery Coop </a>for sharing their space with us for this event. As a radical, community-owned hub for reusing, refilling, and connecting, they are the perfect partners to host this conversation. Be sure to check out their awesome array of bulk products or grab a warm drink and snack at the cafe before the screening starts.  The doors are non-automatic at Earth's Refillery. If you require assistance with non-automatic doors, feel free to give us a call before you arrive or when you get here. There is a gender-neutral, barrier-free washroom. Tickets are by donation but limited. Register asap to confirm your spot! If you have any questions, please reach out to <a href="mailto:jomary@newgrocerymovement.com" target="_blank">jomary@newgrocerymovement.com</a>.

New Grocery Movement

NGM presents: Insecure, a documentary film screening on food security in Edmonton

10831 95 St

General Admission