FARRM (Farm Animal Rescue and Rehoming Movement)

### Context Profile for FARRM (Farm Animal Rescue and Rehoming Movement)

1. **Organization Mission & Cause**:
   - **Mission**: FARRM is dedicated to rescuing and rehoming farm animals, providing them with a safe haven and a second chance at life. Their mission emphasizes compassion, education, and advocacy for animal welfare, aiming to raise awareness about the plight of farm animals.
   - **Cause**: The organization focuses on the rescue of abused, neglected, or abandoned farm animals, promoting a harm-free environment where these animals can heal and thrive.

2. **Type of Activities**:
   - **Events**: FARRM hosts guided tours where visitors can meet the animals and learn their stories. These tours are designed to educate the public about animal welfare and the importance of rescue efforts.
   - **Fundraising Campaigns**: The organization conducts various fundraising initiatives, including ticket sales for tours and events, to support their operations and care for the animals.
   - **Community Programs**: They engage the community through educational outreach, encouraging responsible pet ownership and awareness of animal rights.

3. **Tone of Voice**:
   - The tone of FARRM's communications is **friendly**, **inspiring**, and **informative**. The language used is approachable, aiming to connect emotionally with the audience while providing essential information. The use of exclamation marks and inclusive language fosters a welcoming atmosphere.

4. **Emoji Usage**:
   - FARRM uses emojis sparingly in their communications. The 😊 emoji is used in contexts that add a light-hearted touch, particularly in FAQs, to convey friendliness and warmth. Overall, emoji usage is minimal and appropriate, enhancing rather than detracting from the message.

5. **Key Facts**:
   - **Founding Info**: Specific founding details are not provided on the website, but the organization is actively involved in animal rescue and advocacy.
   - **Scale**: FARRM has conducted 16 forms and sent out 67 email campaigns, indicating a robust engagement strategy with their community.
   - **Impact Metrics**: While specific metrics are not detailed, the organization highlights the transformative stories of the animals they rescue, showcasing their impact through narratives.
   - **Volunteer Info**: The website encourages community involvement, though specific volunteer opportunities and metrics are not explicitly stated.

6. **Writing Guidelines**:
   - **Style**: Maintain a friendly and conversational tone. Use simple, clear language that is accessible to a broad audience.
   - **Engagement**: Incorporate storytelling elements to highlight the animals' journeys and the impact of donations and support.
   - **Call to Action**: Use clear and inviting calls to action, encouraging readers to participate in events, donate, or volunteer.
   - **Formatting**: Use bullet points or short paragraphs for clarity, especially in informational sections. Include FAQs to address common questions directly.

### Conclusion
This context profile provides a comprehensive overview of FARRM's mission, activities, tone, and communication style, which will aid in crafting personalized and effective content for their audience. Emphasizing their friendly and inspiring tone, along with their commitment to animal welfare, will resonate well with supporters and potential donors.

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Yoga ticket (online)

Skip the commute and roll out your mat at home! FARRM&rsquo;s next online yoga class is happening Saturday, October 25 from 11am-12pm MST. Join us for a peaceful hour of gentle hatha yoga, featuring calming breathwork and a soothing guided meditation. This all-levels class is the perfect way to relax, unwind, and reconnect. No traffic, no stress, just you and your mat in the comfort of your own space. Led live by Jolene of <a fr-original-style="text-decoration-color:initial;user-select:auto;box-sizing:inherit;" href="https://www.instagram.com/averagejoyoga/" id="isPasted" rel="noopener noreferrer" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit;" target="_blank">Average Jo Yoga</a> from her cozy home studio,&nbsp;this virtual session is a wonderful opportunity to nurture your body and mind before the stress of the holiday season starts to ramp up.&nbsp; Can&rsquo;t make it live? No worries! We&rsquo;ll send a recording to everyone who registers so you can practice anytime.&nbsp; Admission is by donation (minimum $5), with every dollar going directly to support FARRM.&nbsp; This is our only yoga session in October &ndash; register today and we&#39;ll email you all the details you need to join!

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for registering to attend FARRM&rsquo;s online yoga class!&nbsp;&nbsp; Date: Oct 25Time: 11am-12pm MST**Please log into Zoom 5-10 minutes prior to the class beginning, to allow for any technical issues&nbsp; Zoom:&nbsp;https://us06web.zoom.us/j/89353242103?pwd=NpnwwQRJWz0mM17Km2FdEzRyebszVS.1 Passcode: 438969 &nbsp; BEFORE class<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="color: rgb(0, 0, 0);" style="color: rgb(0, 0, 0); box-sizing: inherit;">Please ensure you have the Zoom app on your phone, or the Zoom website bookmarked on your computer</li><li fr-original-style="color: rgb(0, 0, 0);" style="color: rgb(0, 0, 0); box-sizing: inherit;">Please choose a suitable space in your home (good lighting, free from distractions, and with space to move)</li><li fr-original-style="color: rgb(0, 0, 0);" style="color: rgb(0, 0, 0); box-sizing: inherit;">Required equipment: Yoga mat, blanket, and yoga strap (a belt or tie will also work)</li><li fr-original-style="color: rgb(0, 0, 0);" style="color: rgb(0, 0, 0); box-sizing: inherit;">Optional equipment: Any props, such as blocks, that help you in your yoga practice</li><li fr-original-style="color: rgb(0, 0, 0);" style="color: rgb(0, 0, 0); box-sizing: inherit;">If you wish to practice to music, feel free to play your own or use <a fr-original-style="" href="https://open.spotify.com/playlist/761t2eCTKff9RNBw9wsqmL?si=lWrTIcpWR6uibNqse3bzYA" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">this playlist on Spotify</a></li></ul>&nbsp; If you have any questions or concerns before the class, please contact the instructor Jolene, at&nbsp;<a fr-original-style="" href="mailto:mjsudeyko@gmail.com" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit; color: inherit;" target="_blank">mjsudeyko@gmail.com</a>. &nbsp;As this is an online yoga class, please bear with us if you experience any technical difficulties. &nbsp;Warmly, &nbsp;FARRM

Skip the commute and roll out your mat at home! FARRM’s next online yoga class is happening Saturday, October 25 from 11am-12pm MST. Join us for a peaceful hour of gentle hatha yoga, featuring calming breathwork and a soothing guided meditation. This all-levels class is the perfect way to relax, unwind, and reconnect. No traffic, no stress, just you and your mat in the comfort of your own space. Led live by Jolene of <a href="https://www.instagram.com/averagejoyoga/" target="_blank">Average Jo Yoga</a> from her cozy home studio, this virtual session is a wonderful opportunity to nurture your body and mind before the stress of the holiday season starts to ramp up.  Can’t make it live? No worries! We’ll send a recording to everyone who registers so you can practice anytime.  Admission is by donation (minimum $5), with every dollar going directly to support FARRM.  This is our only yoga session in October – register today and we'll email you all the details you need to join!

FARRM (Farm Animal Rescue and Rehoming Movement)

Online FARRM Yoga (Oct 25/25)

Yoga ticket (online)

CA$5

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