Penny's Promise

### Context Profile for Penny's Promise

1. **Organization Mission & Cause**:
   - **Mission**: Penny's Promise is a family-founded charity dedicated to finding a cure for Selenon Related Myopathy, a rare genetic disorder affecting children. The organization was inspired by Penny, an 8-year-old girl living with the condition. Their mission is to raise awareness and funds for research to improve the lives of those affected by this disease.
   - **Cause**: The organization focuses on supporting research initiatives and community engagement to foster hope and progress in the fight against Selenon RM.

2. **Type of Activities**:
   - **Events**: The primary event is the "Good Vibrations Gala," a formal beachside evening featuring music, dining, and community engagement. This gala includes activities such as a silent auction, wine raffle, and live performances.
   - **Fundraising Campaigns**: The organization conducts various fundraising campaigns, primarily through events like the gala, to support their mission.
   - **Community Programs**: They engage with the community to raise awareness about Selenon RM and promote research efforts.

3. **Tone of Voice**:
   - The tone is **friendly**, **inspiring**, and **community-oriented**. The language used is accessible and warm, aiming to connect emotionally with supporters and convey a sense of urgency and hope regarding their mission. Phrases like "Let’s make waves—for a cause" exemplify this tone.

4. **Emoji Usage**:
   - The organization utilizes emojis in their communications, particularly in subject lines and promotional materials. For example, they use 🌊 (wave) and ✨ (sparkles) to add a friendly and engaging touch to their messages. Emojis are used moderately, enhancing the emotional appeal without overwhelming the text.

5. **Key Facts**:
   - **Founding Info**: Founded as a response to the challenges faced by Penny and others with Selenon RM.
   - **Scale**: The organization has conducted 13 forms and 3 email campaigns, indicating an active engagement with their audience.
   - **Impact Metrics**: Specific metrics on funds raised or research advancements are not detailed on the website, but the emphasis is on community involvement and awareness.
   - **Volunteer Info**: While specific volunteer details are not provided, the organization likely encourages community participation through events and fundraising efforts.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and engaging tone that resonates with families and community members. Incorporate emotional language that reflects hope and urgency.
   - **Content Structure**: Use clear headings and bullet points for easy readability, especially when detailing events or fundraising activities.
   - **Call to Action**: Include strong calls to action, encouraging readers to participate in events, donate, or spread awareness.
   - **Visual Elements**: Incorporate relevant images and emojis to enhance engagement and emotional connection.

This context profile serves as a foundational guide for creating personalized and impactful content for Penny's Promise, ensuring alignment with their mission, values, and communication style.

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**7 Night Summer Getaway in Haliburton**   (Good for use in the spring, SUMMER, fall, or winter!) Escape to the serene beauty of Haliburton just 2.5 hours from Toronto, for a relaxing 7 night retreat in a fully equipped cottage, perfect for families or a group of friends. Nestled in a tranquil setting, this charming cottage accommodates up to 6 adults, or 4 adults and 4 kids, with a thoughtful layout featuring a queen bed, a double bed, and two sets of bunk beds.   Relax up after a day of adventure in the inviting living area, complete with comfortable seating, TV with streaming services, WiFi, games for all ages, and a fully equipped kitchen. Step outside to enjoy the lakeside landscape with a firepit, sun loungers and muskoka chairs. For added fun, there's even a trampoline ready for the kids!   When you're ready to head into town,  Minden is just 5 minutes down the road, where you can explore quaint shops, breweries, the Kawartha Dairy, and enjoy a delicious meal or a drink at a cozy pub.  Haliburton is 18 mins drive away where more cafes, pubs, and restaurants, can be found.  End your evenings stargazing in the warm summer air or gathering around the fire to share stories. Whether you're seeking outdoor adventure or quiet relaxation, this Haliburton retreat is the perfect summer getaway for creating cherished memories with family and friends. Prize is 7 consecutive nights for up to 6 people (or 4 adults, 4 kids), in the spring or summer season of 2025 or 2026. Dates to be booked, subject to availability, upon winning. Draw date: May 5th at 7pm EST, 2025 via instagram Live @pennyspromisefund Please see official rules here: <a href="https://docs.google.com/document/d/1v19Q8pz-wp9aiuzCjxTvOEFgg21Gcy73AbNjoD3_Ia0/edit?usp=sharing" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit">https://docs.google.com/document/d/1v19Q8pz-wp9aiuzCjxTvOEFgg21Gcy73AbNjoD3_Ia0/edit?usp=sharing</a>

7-Night Summer Getaway in Haliburton – Thanks for Your Support of Penny's Promise! Escape to the serene beauty of Haliburton this summer while supporting a meaningful cause! This cozy 7-night summer getaway is a special prize to help fund research and raise awareness for Penny's Promise, a nonprofit dedicated to finding a cure for SELENON-related myopathy—a rare, debilitating neuromuscular condition that affects our beautiful 7-year-old daughter, Penny.Nestled in a tranquil lakeside setting, this fully equipped cottage accommodates up to 6 adults or 4 adults and 4 kids. It features a queen bed, double bed, and two sets of bunk beds. Enjoy sun-soaked days swimming, paddleboarding, or relaxing on the deck, with plenty of space for family fun. The cottage includes a fully stocked kitchen, games for all ages, and even a trampoline for the kids!The nearby town—just 5 minutes away—offers charming shops, cozy cafes, and local markets, rounding out your perfect cottage escape.Not only will this summer retreat create unforgettable memories for you and your loved ones, but your support also brings hope and real progress to Penny and others living with this rare disease.Thank you for helping us turn promises into possibilities.With love, Penny’s Family 📩 For more info, contact us at:lhdevlin@gmail.com

**7 Night Summer Getaway in Haliburton**   (Good for use in the spring, SUMMER, fall, or winter!) Escape to the serene beauty of Haliburton just 2.5 hours from Toronto, for a relaxing 7 night retreat in a fully equipped cottage, perfect for families or a group of friends. Nestled in a tranquil setting, this charming cottage accommodates up to 6 adults, or 4 adults and 4 kids, with a thoughtful layout featuring a queen bed, a double bed, and two sets of bunk beds.   Relax up after a day of adventure in the inviting living area, complete with comfortable seating, TV with streaming services, WiFi, games for all ages, and a fully equipped kitchen. Step outside to enjoy the lakeside landscape with a firepit, sun loungers and muskoka chairs. For added fun, there's even a trampoline ready for the kids!   When you're ready to head into town,  Minden is just 5 minutes down the road, where you can explore quaint shops, breweries, the Kawartha Dairy, and enjoy a delicious meal or a drink at a cozy pub.  Haliburton is 18 mins drive away where more cafes, pubs, and restaurants, can be found.  End your evenings stargazing in the warm summer air or gathering around the fire to share stories. Whether you're seeking outdoor adventure or quiet relaxation, this Haliburton retreat is the perfect summer getaway for creating cherished memories with family and friends. Prize is 7 consecutive nights for up to 6 people (or 4 adults, 4 kids), in the spring or summer season of 2025 or 2026. Dates to be booked, subject to availability, upon winning. Draw date: May 5th at 7pm EST, 2025 via instagram Live @pennyspromisefund Please see official rules here: <a href="https://docs.google.com/document/d/1v19Q8pz-wp9aiuzCjxTvOEFgg21Gcy73AbNjoD3_Ia0/edit?usp=sharing">https://docs.google.com/document/d/1v19Q8pz-wp9aiuzCjxTvOEFgg21Gcy73AbNjoD3_Ia0/edit?usp=sharing</a>

Penny's Promise

Penny's Summer Vacay Giveaway!!!

3 Base Entries

$10

10 Base Entries

$25

18 Base Entries

$40

35 Base Entries

$75

60 Base Entries

$125

150 Base Entries

$300

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