People of Colour in Advertising and Marketing

**Context Profile for People of Colour in Advertising and Marketing (POCAM)**

1. **Organization Mission & Cause:**
   - **Mission:** POCAM is dedicated to increasing the representation and influence of people of color in the advertising and marketing industries. Their mission is to create a more inclusive and equitable industry by supporting BIPOC professionals through networking, advocacy, and professional development opportunities.
   - **Cause:** The organization focuses on addressing the systemic inequalities and lack of diversity within the advertising and marketing sectors. They aim to empower BIPOC individuals by providing them with the tools, resources, and community support needed to succeed and lead in their fields.

2. **Type of Activities:**
   - **Events:** POCAM organizes events such as chapter launches, networking gatherings, and professional development workshops. The recent "POCAM Montreal Launch" is an example of such an event aimed at connecting BIPOC professionals in the industry.
   - **Surveys & Research:** They conduct surveys like the "Visible & Vocal" survey to gather insights and data on diversity in the industry.
   - **Community Programs:** POCAM offers programs that facilitate mentorship and peer support among BIPOC professionals.

3. **Tone of Voice:**
   - The tone is **professional yet inclusive and empowering**. The language used is both formal and inviting, aiming to create a sense of belonging and community among BIPOC professionals.
   - The organization communicates in both English and French, reflecting its commitment to inclusivity and accessibility.

4. **Emoji Usage:**
   - POCAM uses emojis sparingly, primarily for emphasis and engagement in digital communications. For example, checkmarks (✅) are used to highlight key points in event descriptions.

5. **Key Facts:**
   - **Founding Info:** While specific founding details are not provided on the website, the organization is positioned as a response to the need for greater diversity in advertising and marketing.
   - **Scale & Impact:** POCAM is expanding its reach with new chapters, such as the recent launch in Montreal, indicating growth and increasing influence.
   - **Volunteer Info:** The organization likely relies on volunteers and community leaders to drive its initiatives, though specific details are not highlighted on the website.

6. **Writing Guidelines:**
   - **Style:** Maintain a balance between professionalism and approachability. Use inclusive language that resonates with BIPOC professionals.
   - **Content Structure:** Clearly structure content with headings and bullet points for easy readability. Highlight key information using bold text or emojis where appropriate.
   - **Language:** Use bilingual communication (English and French) to cater to a diverse audience. Ensure translations are accurate and culturally sensitive.
   - **Engagement:** Encourage participation and community building through calls to action and interactive elements in communications.

This context profile should guide AI assistants in creating content that aligns with POCAM's mission, tone, and communication style, ensuring it resonates with their target audience and supports their organizational goals.

Grants entry to the event with access to standard amenities and activities.

General Admission

<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1749227104/wysiwyg/nji3c8sbyrjvsj0ragm6.jpg" style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center;" fr-original-class="fr-draggable">FR - Le 11 juin, nous lan&ccedil;ons officiellement le chapitre montr&eacute;alais de POCAM - People of Colour in Advertising &amp; Marketing. Si vous &ecirc;tes un.e professionnel.le issue de la diversit&eacute; ethno-culturelle qui travaille dans le marketing, la communication ou les m&eacute;dias et vous bas&eacute;.e &agrave; Montr&eacute;al, cet &eacute;v&eacute;nement est pour vous !✅ D&eacute;couvrez POCAM✅ Acc&eacute;dez aux r&eacute;sultats exclusifs du sondage &laquo; Visible &amp; Vocal &raquo;, 5e &eacute;dition.✅ &Eacute;largissez votre r&eacute;seau avec des pairs et des leaders du secteur, dont une coupe de repr&eacute;sentants de l&rsquo;organisation EN - On June 11, we&rsquo;re officially launching the Montreal Chapter of the People of Colour in Advertising &amp; Marketing (POCAM). If you&rsquo;re a BIPOC professional in marketing, media, or communications based in Montreal, this event is for you!✅ Learn more about POCAM✅ Get exclusive insights from our &laquo; Visible &amp; Vocal &raquo; Survey, 5th edition✅ Connect with peers and industry advocates, including a couple of POCAM reps

English version below the French one FRENCH All&ocirc;, Ton inscription &agrave; l&#39;&eacute;v&eacute;nement de lancement du chapitre Montreal / Quebec de POCAM est confirm&eacute;e.&nbsp;Merci de ton int&eacute;r&ecirc;t de nous rejoindre. Nous sommes ravi.e.s de te compter parmi nous pour cette soir&eacute;e marquante et inspirante. Voici les infos &agrave; retenir :🗓 Date : Mardi 11 juin🕕 Ouverture des portes : 18h00 | D&eacute;but du programme : 18h30 pile📍 Lieu : Bureaux de PLUS CO, Tour Air Canada (m&eacute;tro Square-Victoria) Au programme :<ul data-end="2113" data-start="1925" fr-original-style="" style="box-sizing: inherit;"><li data-end="1978" data-start="1925" fr-original-style="" style="box-sizing: inherit;">Introduction &agrave; la mission et aux actions de POCAM</li><li data-end="2044" data-start="1979" fr-original-style="" style="box-sizing: inherit;">Partage des faits saillants du sondage Visible &amp; Vocal 2024</li><li data-end="2113" data-start="2045" fr-original-style="" style="box-sizing: inherit;">Rencontres et &eacute;changes entre professionnel.le.s BIPOC et alli&eacute;.e.s</li></ul>Ce n&rsquo;est pas qu&rsquo;un &eacute;v&eacute;nement. C&rsquo;est un moment pour se retrouver, r&eacute;fl&eacute;chir, et faire &eacute;voluer ensemble l&rsquo;inclusion &agrave; Montr&eacute;al. ✨ &Agrave; tr&egrave;s bient&ocirc;t !L&rsquo;&eacute;quipe POCAM<a fr-original-style="" href="//www.wearepocam.ca" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">www.wearepocam.ca</a> ------- ENGLISH Hi there,Your registration for the launch event of the Montreal/Quebec chapter of POCAM is confirmed. Thank you for your interest in joining us. We&rsquo;re thrilled to have you with us for what promises to be a meaningful and inspiring evening. Here are the key details to remember:🗓 Date: Tuesday, June 11🕕 Doors open: 6:00 PM | Program starts: 6:30 PM sharp📍 Location: PLUS CO offices, Air Canada Tower (Metro Square-Victoria) On the agenda:<ul data-end="721" data-start="561" fr-original-style="" style="box-sizing: inherit;"><li data-end="605" data-start="561" fr-original-style="" style="box-sizing: inherit;">Introduction to POCAM&rsquo;s mission and work</li><li data-end="659" data-start="606" fr-original-style="" style="box-sizing: inherit;">Highlights from the 2024 Visible &amp; Vocal survey</li><li data-end="721" data-start="660" fr-original-style="" style="box-sizing: inherit;">Networking and dialogue with BIPOC professionals and allies</li></ul>This isn&rsquo;t just an event. It&rsquo;s a moment to connect, reflect, and move inclusion forward &mdash; together &mdash; here in Montreal. ✨ See you soon!The POCAM Teamwww.wearepocam.ca

<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1749227104/wysiwyg/nji3c8sbyrjvsj0ragm6.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" />FR - Le 11 juin, nous lançons officiellement le chapitre montréalais de POCAM - People of Colour in Advertising &amp; Marketing. Si vous êtes un.e professionnel.le issue de la diversité ethno-culturelle qui travaille dans le marketing, la communication ou les médias et vous basé.e à Montréal, cet événement est pour vous !✅ Découvrez POCAM✅ Accédez aux résultats exclusifs du sondage « Visible &amp; Vocal », 5e édition.✅ Élargissez votre réseau avec des pairs et des leaders du secteur, dont une coupe de représentants de l’organisation EN - On June 11, we’re officially launching the Montreal Chapter of the People of Colour in Advertising &amp; Marketing (POCAM). If you’re a BIPOC professional in marketing, media, or communications based in Montreal, this event is for you!✅ Learn more about POCAM✅ Get exclusive insights from our « Visible &amp; Vocal » Survey, 5th edition✅ Connect with peers and industry advocates, including a couple of POCAM reps

People of Colour in Advertising and Marketing

POCAM Montreal Launch

525 Av. Viger O Suite 400

General Admission

Free

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