Cochrane Pregnancy Care Centre

### Context Profile for Cochrane Pregnancy Care Centre

1. **Organization Mission & Cause**:
   - The Cochrane Pregnancy Care Centre (CPCC) is dedicated to providing support, education, and resources for individuals and families facing pregnancy-related challenges. Their mission emphasizes equipping and empowering clients to make informed decisions about their pregnancy and parenting options. They aim to transform lives through compassionate care and community support.

2. **Type of Activities**:
   - **Events**: CPCC hosts various events, including the Annual Fall Fundraising Gala, which unites supporters and clients for an evening of inspiration, client testimonies, dinner, auctions, and guest speakers.
   - **Fundraising Campaigns**: The organization runs multiple fundraising campaigns to support its programs and services, including email campaigns and community engagement initiatives.
   - **Community Programs**: They offer pregnancy-related education and resources, likely including counseling, workshops, and support groups, though specific details would need to be confirmed from the website.

3. **Tone of Voice**:
   - The tone of CPCC's communications is friendly, supportive, and inspiring. Their language is warm and inviting, aiming to create a sense of community and encouragement among clients and supporters. They use a professional yet approachable style that emphasizes empathy and understanding.

4. **Emoji Usage**:
   - The website and email communications do not prominently feature emojis. The tone remains professional and straightforward, focusing on clear communication without the use of informal emoji elements.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not found on the website; further research may be needed for historical context.
   - **Scale**: The organization has a total of 12 forms and has conducted 23 email campaigns, indicating an active engagement strategy with their audience.
   - **Impact Metrics**: While specific metrics were not detailed on the website, the emphasis on community involvement and client testimonials suggests a focus on measurable impact in the lives of individuals and families they serve.
   - **Volunteer Info**: Details about volunteer opportunities were not explicitly mentioned; however, the presence of community events suggests a reliance on volunteers for support.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and supportive tone that reflects the organization's mission of empowerment and community support. 
   - **Language**: Keep language clear and accessible, avoiding jargon. Use inclusive language to ensure all potential clients feel welcomed and understood.
   - **Structure**: Organize content logically, using headings and bullet points where appropriate to enhance readability.
   - **Engagement**: Incorporate calls to action that encourage community involvement, whether through donations, event participation, or volunteering.
   - **Personalization**: Use personalized greetings in communications (e.g., addressing recipients by their first name) to foster a connection with the audience.

This context profile provides actionable insights to help generate personalized and effective content for the Cochrane Pregnancy Care Centre, aligning with their mission and communication style.

LXCL:<p class="lxcl-paragraph" dir="ltr"><span style="white-space: pre-wrap;">You will be participating in-person at the Cochrane Pregnancy Care Centre. </span></p><p class="lxcl-paragraph" dir="ltr"><span style="white-space: pre-wrap;">Please arrive 5-10 minutes early in order to get some tea or coffee and get settled before we begin.</span></p>

In-Person Attendance

LXCL:<p class="lxcl-paragraph" dir="ltr"><span style="white-space: pre-wrap;">You will be participating virtually. Feel free to have your camera on or off, whichever you are comfortable with. You will be sent a private zoom link to participate in the wave of light ceremony within 24 hours of the event.</span></p><p class="lxcl-paragraph" dir="ltr"><span style="white-space: pre-wrap;">Please phone ahead to pick up an activity kit from the CPCC between October 8th and 15th if you wish to participate in the activity part of the evening. </span></p>

Virtual Attendance

<div fr-original-style="color:rgb(32, 33, 36);font-family:docs-Roboto;font-size:14.6667px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;box-sizing:inherit;" style="color: rgb(32, 33, 36); font-family: docs-Roboto; font-size: 14.6667px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; box-sizing: inherit; line-height: 1.5;"><div fr-original-style="box-sizing:inherit;" style="box-sizing: inherit; line-height: 1.5;"><strong fr-original-style="font-weight:700;box-sizing:inherit;" style="font-weight:700;box-sizing:inherit;">Wave of Light Gathering 2025</strong></div></div><div fr-original-style="color:rgb(32, 33, 36);font-family:docs-Roboto;font-size:14.6667px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;box-sizing:inherit;" style="color: rgb(32, 33, 36); font-family: docs-Roboto; font-size: 14.6667px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; box-sizing: inherit; line-height: 1.5;"><br fr-original-style="" style="box-sizing: inherit;"></div><div fr-original-style="color:rgb(32, 33, 36);font-family:docs-Roboto;font-size:14.6667px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:pre-wrap;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;box-sizing:inherit;" style="color: rgb(32, 33, 36); font-family: docs-Roboto; font-size: 14.6667px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: pre-wrap; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; box-sizing: inherit; line-height: 1.5;">On Wednesday, October 15th at 7:00pm, the Cochrane Pregnancy Care Centre invites all loss parents and caregivers to join us online for our annual&nbsp;Wave of Light gathering to mark Pregnancy and Infant Loss Remembrance Day.<br fr-original-style="" style="box-sizing: inherit;"><br fr-original-style="" style="box-sizing: inherit;">We will gather and participate in a moment of silence at 7:00 PM and do a reading of the names of those we have lost. This will be followed by a short reading on grief and an activity. Participants joining online can pick up activity materials up to a week prior to the event, during office hours (Tues-Thurs 9am-4pm).&nbsp;<br fr-original-style="" style="box-sizing: inherit;"><br fr-original-style="" style="box-sizing: inherit;">If you wish to have your baby&#39;s name read aloud during our candle lighting, please fill in the information below.<br fr-original-style="" style="box-sizing: inherit;"><br fr-original-style="" style="box-sizing: inherit;"><strong fr-original-style="font-weight:700;box-sizing:inherit;" style="font-weight:700;box-sizing:inherit;"><u fr-original-style="">Details:<br fr-original-style="" style="box-sizing: inherit;"></u></strong><span fr-original-style="font-weight: 700;" style="font-weight: 700; box-sizing: inherit;">Date: Tuesday</span> October 15th, 2025<br fr-original-style="" style="box-sizing: inherit;"><span fr-original-style="font-weight: 700;" style="font-weight: 700; box-sizing: inherit;">Time: 7:00-8:00pm</span> (MST) <strong fr-original-style="font-weight:700;box-sizing:inherit;" style="font-weight:700;box-sizing:inherit;"><br fr-original-style="" style="box-sizing: inherit;"></strong><strong fr-original-style="font-weight:700;box-sizing:inherit;" style="font-weight:700;box-sizing:inherit;">Please note:</strong> This is a free event. If you have any questions or need any support, please reach out to Kari Calderwood at clientservices@cochranepreg.com.</div>

<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name</span> ,</p><p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Thank you for registering for our event as we take the time to honour those who have experienced pregnancy and infant loss.</p><p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">If you have signed up to participate online, please keep an eye out for an email with the private zoom link so you can participate in the wave of light at 7:00pm MST on October 15, 2025.</p><p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">If you have any questions, please email Kari Calderwood at clientservices@cochranepreg.com</p><p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">CPCC Staff</p>

<div><div><strong>Wave of Light Gathering 2025</strong></div></div><div><br /></div><div>On Wednesday, October 15th at 7:00pm, the Cochrane Pregnancy Care Centre invites all loss parents and caregivers to join us online for our annual Wave of Light gathering to mark Pregnancy and Infant Loss Remembrance Day.<br /><br />We will gather and participate in a moment of silence at 7:00 PM and do a reading of the names of those we have lost. This will be followed by a short reading on grief and an activity. Participants joining online can pick up activity materials up to a week prior to the event, during office hours (Tues-Thurs 9am-4pm). <br /><br />If you wish to have your baby's name read aloud during our candle lighting, please fill in the information below.<br /><br /><strong><u>Details:<br /></u></strong><span>Date: Tuesday</span> October 15th, 2025<br /><span>Time: 7:00-8:00pm</span> (MST) <strong><br /></strong><strong>Please note:</strong> This is a free event. If you have any questions or need any support, please reach out to Kari Calderwood at clientservices@cochranepreg.com.</div>

Cochrane Pregnancy Care Centre

Pregnancy and Infant Loss Event 2025

100 Grande Blvd #208

In-Person Attendance

Free

Virtual Attendance

Free