QPIRG-McGill

### Context Profile for QPIRG-McGill

#### 1. Organization Mission & Cause
**Mission Statement:** QPIRG-McGill (Queer People of Color and Indigenous Rights Group) is committed to social justice, focusing on anti-racism, migrant justice, and Indigenous solidarity. Their mission is to foster dialogue and understanding among racialized communities and educate those outside these communities about the struggles against racism, colonialism, and border violence. 

**Cause:** The organization aims to create a more equitable society by addressing systemic issues that affect marginalized groups, particularly through events like "Culture Shock," which explores themes of land, liberation, and environmental justice.

#### 2. Type of Activities
- **Events:** Annual "Culture Shock" series featuring panels, workshops, film screenings, performance nights, and fundraising parties.
- **Community Programs:** Initiatives that engage McGill students and the broader Montreal community in discussions about anti-racism, migrant justice, and Indigenous rights.
- **Fundraising Campaigns:** Events designed to raise funds while educating participants about critical social issues.

#### 3. Tone of Voice
- **Inspiring and Urgent:** The language used on the website and in campaign materials is passionate and calls for immediate action against social injustices.
- **Friendly and Inclusive:** Communications are welcoming, aiming to engage a diverse audience and foster community.
- **Informative and Educational:** The content is rich with information, aiming to educate readers about complex issues related to race, migration, and land rights.

#### 4. Emoji Usage
- **Emojis:** The website and email communications do not prominently feature emojis. The tone remains professional and serious, reflecting the gravity of the issues discussed.

#### 5. Key Facts
- **Founding Info:** QPIRG-McGill is part of a network of QPIRGs across Canada, with a focus on social justice education and activism.
- **Scale:** The organization has conducted at least 5 forms and 7 email campaigns, indicating active engagement with their audience.
- **Impact Metrics:** While specific metrics are not detailed on the website, the organization emphasizes community engagement and education as key indicators of their impact.
- **Volunteer Info:** Information about volunteering opportunities is likely available on their website, encouraging community involvement.

#### 6. Writing Guidelines
- **Style:** Use clear, direct language that is accessible to a wide audience. Incorporate educational elements to inform readers about social justice issues.
- **Engagement:** Write in a way that invites participation and encourages community involvement. Use inclusive language that resonates with diverse audiences.
- **Call to Action:** Include strong calls to action that inspire readers to participate in events or support the cause.
- **Respectful Tone:** Maintain a tone that is respectful and sensitive to the experiences of marginalized communities.

This context profile serves as a guide for crafting personalized content that aligns with QPIRG-McGill's mission, activities, and communication style.

LXCL:Entry to all Rad Frosh events, as well as vegan food for the entire weekend!

Standard

LXCL:Entry to all Rad Frosh events, vegan food for the entire weekend, and a guaranteed ticket to the Friday night concert benefitting the Mohawk Mothers.

Standard + Friday Concert

LXCL:Have other plans this weekend? The Flex Ticket is for you if you want to come to some events of Rad Frosh, but not all! It does not include dinner on Saturday.

Flex

<span fr-original-style="font-size:12pt;font-family:'Hanken Grotesk',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style='font-size: 12pt; font-family: "Hanken Grotesk", sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;'>From August 29 to 31,&nbsp;Rad Frosh 2025 invites you into three days of collective exploration, learning, and connection.&nbsp; <span fr-original-style="font-size:12pt;font-family:'Hanken Grotesk',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style='font-size: 12pt; font-family: "Hanken Grotesk", sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;'>Our schedule blends the familiar with the unexpected: community meals, skill-building workshops, queer karaoke, and movement-building panels. We&rsquo;ll open with a campus tour that refuses to stay neutral, and gather on Friday night for a conversation on McGill, repression, and lawfare featuring organizers from across campus and beyond. But that&rsquo;s just the beginning.&nbsp; <span fr-original-style="font-size:12pt;font-family:'Hanken Grotesk',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style='font-size: 12pt; font-family: "Hanken Grotesk", sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;'>Whether you&rsquo;re looking to get grounded in Tio&rsquo;tia:ke/Mooniyang (colloquially known as Montr&eacute;al), meet new people, or just breathe in a space that feels different, Rad Frosh is your starting point. The full schedule drops soon. Keep your weekend open. <span fr-original-style="font-size:12pt;font-family:'Hanken Grotesk',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style='font-size: 12pt; font-family: "Hanken Grotesk", sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;'>Free vegan food&nbsp;will be provided for breakfast, lunch, and dinner throughout the program. Please indicate in your Zeffy form any additional dietary restrictions or allergies. <span fr-original-style="font-size:12pt;font-family:'Hanken Grotesk',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style='font-size: 12pt; font-family: "Hanken Grotesk", sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;'>Price: $80. If the cost is a barrier for your participation in Rad Frosh, get in touch via&nbsp;<a fr-original-style="text-decoration:none;" href="mailto:info@qpirgmcgill.org" style="text-decoration: none; text-decoration-color: initial; -webkit-user-select: auto; box-sizing: inherit;" target="_blank"><span fr-original-style="font-size:12pt;font-family:'Hanken Grotesk',sans-serif;color:#1155cc;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style='font-size: 12pt; font-family: "Hanken Grotesk", sans-serif; color: rgb(17, 85, 204); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;'>info@qpirgmcgill.org</a><span fr-original-style="font-size:12pt;font-family:'Hanken Grotesk',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style='font-size: 12pt; font-family: "Hanken Grotesk", sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;'>. We offer full frosh bursaries as well as sliding-scale options. For those interested in attending only some events, a $40&nbsp;Flex Ticket is available. <span fr-original-style="font-size:12pt;font-family:'Hanken Grotesk',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style='font-size: 12pt; font-family: "Hanken Grotesk", sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;'>Public transportation passes are available for the weekend but limited, please indicate in your Zeffy form if you would like to request one of the passes. <span fr-original-style="font-size:12pt;font-family:'Hanken Grotesk',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style='font-size: 12pt; font-family: "Hanken Grotesk", sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;'>Accessibility:&nbsp;All currently planned indoor spaces are wheelchair accessible, full details forthcoming. <span fr-original-style="font-size:12pt;font-family:'Hanken Grotesk',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style='font-size: 12pt; font-family: "Hanken Grotesk", sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;'>Other questions, comments, or concerns?&nbsp;For questions about the events, please email&nbsp;<a fr-original-style="text-decoration:none;" href="mailto:radfrosh@qpirgmcgill.org" style="text-decoration: none; text-decoration-color: initial; -webkit-user-select: auto; box-sizing: inherit;" target="_blank"><span fr-original-style="font-size:12pt;font-family:'Hanken Grotesk',sans-serif;color:#1155cc;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style='font-size: 12pt; font-family: "Hanken Grotesk", sans-serif; color: rgb(17, 85, 204); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;'>radfrosh@qpirgmcgill.org</a><span fr-original-style="font-size:12pt;font-family:'Hanken Grotesk',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style='font-size: 12pt; font-family: "Hanken Grotesk", sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;'>. For questions about payment, please email&nbsp;<a fr-original-style="text-decoration:none;" href="mailto:info@qpirgmcgill.org" style="text-decoration: none; text-decoration-color: initial; -webkit-user-select: auto; box-sizing: inherit;" target="_blank"><span fr-original-style="font-size:12pt;font-family:'Hanken Grotesk',sans-serif;color:#1155cc;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style='font-size: 12pt; font-family: "Hanken Grotesk", sans-serif; color: rgb(17, 85, 204); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;'>info@qpirgmcgill.org</a><span fr-original-style="font-size:12pt;font-family:'Hanken Grotesk',sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style='font-size: 12pt; font-family: "Hanken Grotesk", sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;'>.&nbsp; Tickets go on sale July 28th!

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; -webkit-user-select: none; box-sizing: inherit;">First name, You&#39;re going to Rad Frosh 2025! Get ready to meet like-minded new students in a weekend of fun, social justice-themed events. We&#39;ll meet you at 1pm on the second floor of the SSMU building (3480 rue McTavish), one of the nerve centres of student activism on campus.&nbsp; Your full frosh guide will be sent to you the week before the event starts.

From August 29 to 31, Rad Frosh 2025 invites you into three days of collective exploration, learning, and connection.  Our schedule blends the familiar with the unexpected: community meals, skill-building workshops, queer karaoke, and movement-building panels. We’ll open with a campus tour that refuses to stay neutral, and gather on Friday night for a conversation on McGill, repression, and lawfare featuring organizers from across campus and beyond. But that’s just the beginning.  Whether you’re looking to get grounded in Tio’tia:ke/Mooniyang (colloquially known as Montréal), meet new people, or just breathe in a space that feels different, Rad Frosh is your starting point. The full schedule drops soon. Keep your weekend open. Free vegan food will be provided for breakfast, lunch, and dinner throughout the program. Please indicate in your Zeffy form any additional dietary restrictions or allergies. Price: $80. If the cost is a barrier for your participation in Rad Frosh, get in touch via <a href="mailto:info@qpirgmcgill.org" target="_blank">info@qpirgmcgill.org</a>. We offer full frosh bursaries as well as sliding-scale options. For those interested in attending only some events, a $40 Flex Ticket is available. Public transportation passes are available for the weekend but limited, please indicate in your Zeffy form if you would like to request one of the passes. Accessibility: All currently planned indoor spaces are wheelchair accessible, full details forthcoming. Other questions, comments, or concerns? For questions about the events, please email <a href="mailto:radfrosh@qpirgmcgill.org" target="_blank">radfrosh@qpirgmcgill.org</a>. For questions about payment, please email <a href="mailto:info@qpirgmcgill.org" target="_blank">info@qpirgmcgill.org</a>.  Tickets go on sale July 28th!

QPIRG-McGill

Rad Frosh 2025

3480 R McTavish

Standard

$80

Standard + Friday Concert

$95

Flex

$40