Jour de la Terre Canada - Earth Day Canada

### Context Profile for Jour de la Terre Canada - Earth Day Canada

1. **Organization Mission & Cause**:
   - **Mission**: Jour de la Terre Canada is dedicated to promoting environmental awareness and action among Canadians. Their mission is to inspire individuals and organizations to take action for the planet, focusing on sustainability and community engagement.
   - **Cause**: They aim to foster a culture of environmental stewardship and sustainability, encouraging initiatives that protect and restore the environment, such as their "Tomorrow's Forest – Green Infrastructure" project which focuses on reforestation and biodiversity.

2. **Type of Activities**:
   - **Events**: They organize Earth Day events, educational workshops, and community clean-up initiatives.
   - **Fundraising Campaigns**: The organization runs various fundraising campaigns, including the recent "Support Tomorrow's Forest - Green Infrastructure" campaign, which aims to raise $700,000 for reforestation efforts.
   - **Community Programs**: They engage in community programs that promote sustainable practices and environmental education, including partnerships with local organizations and schools.

3. **Tone of Voice**:
   - The tone is **friendly**, **inspiring**, and **urgent**. The language used is accessible and encourages community involvement. Phrases like "Together, let's restore agricultural corridors!" and "A final push is necessary for this major environmental initiative to fully come to life" reflect a call to action that is both motivating and inclusive.

4. **Emoji Usage**:
   - The organization uses emojis in their communications to enhance engagement and convey emotions. Common emojis include 🌲 (tree) and 🚨 (alert), which are used to emphasize key messages and create a friendly, approachable tone. Emojis appear frequently in email campaigns and fundraising materials, helping to draw attention to important points.

5. **Key Facts**:
   - **Founding Info**: Established in 1995, Jour de la Terre Canada has been a key player in promoting environmental awareness in Canada.
   - **Scale**: The organization has engaged in numerous campaigns and events, with 28 total forms and 114 total email campaigns indicating a robust outreach effort.
   - **Impact Metrics**: As part of the "Tomorrow's Forest" initiative, they have planted 85,000 native trees and shrubs across 53 hectares, improving water quality and supporting biodiversity. Each hectare absorbs approximately 10 tons of CO₂ annually.
   - **Volunteer Info**: The organization encourages volunteer participation in their events and campaigns, fostering community involvement in environmental initiatives.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise language that is accessible to a broad audience. Incorporate a friendly and inspiring tone to motivate action.
   - **Call to Action**: Include strong calls to action that encourage community involvement and support for campaigns.
   - **Emojis**: Use emojis sparingly but effectively to enhance engagement and convey enthusiasm.
   - **Personalization**: Address recipients by name in communications to create a more personal connection.
   - **Visual Elements**: Utilize headings, bullet points, and images to break up text and make content visually appealing.

This context profile provides a comprehensive overview of Jour de la Terre Canada, enabling AI assistants to generate tailored content that aligns with the organization's mission, tone, and activities.

Admission générale

General Admission

<div fr-original-style="" style="width: 100%; line-height: 1.5; box-sizing: inherit;">As part of the&nbsp;Earth Day&nbsp;(next April 22), you are invited to join an&nbsp;immersive hike in the heart of Mount Royal!&nbsp;Accompanied by the&nbsp;Friends of the Mountain, explore the unique ecosystems of this iconic site and the challenges related to its preservation.&nbsp;</div><div fr-original-style="" style="width: 100%; line-height: 1.5; box-sizing: inherit;"> Why participate?&nbsp; &nbsp;- Explore the biodiversity of Mount Royal&nbsp; &nbsp;- Understand the conservation and urban planning issues&nbsp; &nbsp;- Enjoy a friendly outing with&nbsp;friends&nbsp;and family&nbsp;</div><div fr-original-style="" style="width: 100%; line-height: 1.5; box-sizing: inherit;"> Duration:&nbsp;2h |&nbsp;Distance:&nbsp;3.5 km |&nbsp;Level:&nbsp;Intermediate (forest trails, easy incline)&nbsp; This activity is free, but space is limited. If you are unable to attend, please email us &nbsp;as soon as possible so we can make your spot available to others who are interested.</div>

Hello Firstname, We thank you for registering for our guided hike on Mount Royal to celebrate Earth Day with a focus on biodiversity! We look forward to seeing you at Maison Smith, 1260 Remembrance Road, at the top of Mount Royal in Montreal on Tuesday, April 22 at the time you selected. You will explore the unique ecosystems of this iconic site and the challenges related to its preservation, alongside the guides from Amis de la montagne. As a reminder, the activity lasts for 2 hours, with a maximum group size of 30 people. This activity is free, but space is limited. If you are unable to attend, please email us (communication@jourdelaterre.org) as soon as possible so we can make your spot available to others who are interested. The Earth Day Canada team<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1743452022/wysiwyg/nu1gcewxdkqs56drqvn9.png" style="width: 81px; display: block; vertical-align: top; margin: 5px auto 5px 0px; text-align: left; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-style="width: 81px; display: block; vertical-align: top; margin: 5px auto 5px 0px; text-align: left;" fr-original-class="fr-draggable">

<div>As part of the Earth Day (next April 22), you are invited to join an immersive hike in the heart of Mount Royal! Accompanied by the Friends of the Mountain, explore the unique ecosystems of this iconic site and the challenges related to its preservation. </div><div> Why participate?   - Explore the biodiversity of Mount Royal   - Understand the conservation and urban planning issues   - Enjoy a friendly outing with friends and family </div><div> Duration: 2h | Distance: 3.5 km | Level: Intermediate (forest trails, easy incline)  This activity is free, but space is limited. If you are unable to attend, please email us  as soon as possible so we can make your spot available to others who are interested.</div>

Guided free hike on biodiversity at Mount Royal

Bonjour <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">Pr&eacute;nom , Nous vous remercions de vous &ecirc;tre inscrit &agrave; notre randonn&eacute;e guid&eacute;e au Mont Royal pour c&eacute;l&eacute;brer le Jour de la Terre sous le signe de la biodiversit&eacute;! Nous vous attendons donc &agrave; la Maison Smith, 1260 chemin Remembrance, en haut du Mont-Royal Montr&eacute;al le mardi 22 avril &agrave; l&#39;horaire que vous avez s&eacute;lectionn&eacute;. Vous partirez &agrave; la d&eacute;couverte des &eacute;cosyst&egrave;mes uniques de ce site embl&eacute;matique et des d&eacute;fis li&eacute;s &agrave; sa pr&eacute;servation, en compagnie des guides des Amis de la montagne. Pour rappel, l&#39;activit&eacute; se d&eacute;roule sur une p&eacute;riode de 2 heures, par groupe de 30 personnes maximum. Cette activit&eacute; est gratuite, mais les places sont limit&eacute;es. Si vous &ecirc;tes dans l&#39;incapacit&eacute; de venir au final, veuillez svp nous &eacute;crire (communication@jourdelaterre.org) d&egrave;s que possible pour que nous puissions remettre votre place &agrave; la disponibilit&eacute; d&#39;autres personnes int&eacute;ress&eacute;es. L&#39;&eacute;quipe du Jour de la Terre Canada<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1743451340/wysiwyg/ep2butqunyzkuu8nwzdy.png" style="box-sizing: inherit; max-width: 100%; position: relative; cursor: pointer; padding: 0px 1px; user-select: none; color: rgb(0, 0, 0); font-family: Roboto; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.25px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; width: 86px; display: block; vertical-align: top; margin: 5px auto 5px 0px;" fr-original-style="box-sizing: inherit; max-width: 100%; position: relative; cursor: pointer; padding: 0px 1px; user-select: none; color: rgb(0, 0, 0); font-family: Roboto; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.25px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; width: 86px; display: block; vertical-align: top; margin: 5px auto 5px 0px;" fr-original-class="fr-draggable">

<div><p style="-webkit-user-drag:none;margin:16px 0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:center;text-indent:0px;line-height:1.5;box-sizing:inherit">Dans le cadre du Jour de la Terre (le 22 avril prochain), on vous invite à joindre une randonnée immersive au cœur du Mont Royal! Accompagné·e·s des Amis de la montagne, partez à la découverte des écosystèmes uniques de ce site emblématique et des défis liés à sa préservation.  </div><div><p style="-webkit-user-drag:none;margin:16px 0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:center;text-indent:0px;line-height:1.5;box-sizing:inherit">Pourquoi participer?    - Explorer la biodiversité du Mont Royal    - Comprendre les enjeux de conservation et d’urbanisme    - Profiter d’une sortie conviviale entre ami·e·s et proches  </div><div><p style="-webkit-user-drag:none;margin:16px 0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:center;text-indent:0px;line-height:1.5;box-sizing:inherit">Durée : 2h | Distance : 3,5 km | Niveau : Intermédiaire (sentiers forestiers, dénivelé facile) Cette activité est gratuite, mais les places sont limitées. Si vous êtes dans l'incapacité de venir au final, veuillez svp nous écrire dès que possible pour que nous puissions remettre votre place à la disponibilité d'autres personnes intéressées.</div>

FR

Jour de la Terre Canada - Earth Day Canada

Guided free hike on biodiversity at Mount Royal

1260 Chem. Remembrance

General Admission

Free