TONE CLUSTER

### Context Profile for Tone Cluster

1. **Organization Mission & Cause:**
   - **Mission:** Tone Cluster is dedicated to creating a welcoming and inclusive environment for individuals to explore and express their love for music. They aim to foster community through musical performances that celebrate the diverse expressions of love.
   - **Cause:** The organization focuses on the transformative power of music, particularly in how it relates to love in its various forms—romantic, platonic, and self-love. Their performances often explore complex themes and emotions associated with love.

2. **Type of Activities:**
   - **Events:** Tone Cluster organizes concerts and musical performances, such as their recent event "Aspects of Love," which featured a range of musical styles from madrigals to musical theatre.
   - **Community Programs:** They aim to create an inclusive space for music lovers, encouraging participation from diverse groups within the community.
   - **Fundraising Campaigns:** The organization employs a "Pay What You Can" ticketing model for events, making performances accessible to a wider audience.

3. **Tone of Voice:**
   - The tone of the website and communications is **friendly**, **inclusive**, and **inspiring**. The language is accessible and warm, inviting individuals to engage with the music and the community. There is an emphasis on emotional connection and the celebration of love, with a casual yet respectful approach.

4. **Emoji Usage:**
   - The website does not prominently feature emojis in its content. However, they may use them in social media communications or informal emails to add a friendly touch, though this is not evident in the scraped content.

5. **Key Facts:**
   - **Founding Info:** The specific founding date is not mentioned on the website, but Tone Cluster is positioned as a community-focused organization.
   - **Scale:** The organization has conducted at least three forms and three email campaigns, indicating an active engagement with their audience.
   - **Impact Metrics:** While specific metrics are not detailed, the emphasis on community engagement and accessibility suggests a focus on reaching diverse audiences.
   - **Volunteer Info:** There is no specific volunteer information available on the website, but community involvement is likely encouraged through performances and events.

6. **Writing Guidelines:**
   - **Style:** Use a conversational and warm tone that reflects the organization's commitment to inclusivity and community.
   - **Content Structure:** Keep paragraphs short and engaging, using clear headings and bullet points where appropriate to enhance readability.
   - **Language:** Use accessible language that resonates with a broad audience. Avoid jargon and ensure that communications are inviting and welcoming.
   - **Emotional Appeal:** Highlight the emotional aspects of music and community in communications, focusing on themes of love and connection.

This context profile should serve as a guide for creating personalized and effective content for Tone Cluster, ensuring alignment with their mission, tone, and audience engagement strategies.

LXCL:Choosing a Support+ ticket (tickets above the general admission price) directly supports our community by helping us offer more subsidized and PWYC tickets to those who may benefit from them.

Support +

General Admission

LXCL:Pay-What-You-Can tickets are available to anyone who may benefit from them.

PWYC

RISE returns! Building on last year&rsquo;s concert of protest songs, this year&rsquo;s program continues the call to action by challenging the expectations that hold us back while embracing the change needed to move forward. Urgent, hopeful, and powerful, RISE blurs the line between stage and seats as we raise our voices together.&nbsp; The concert will be approx. 75 mins with an intermission.&nbsp; The venue is First Unitarian, which is a wheelchair accessible space and has gender neutral single stall washrooms in addition to multiple stall gendered washrooms. Seating is cushioned wooden pews. The space is secular in nature.&nbsp; Free parking is available on site and there are nearby bus stops. Please note that, while there is a lot of construction in the neighbourhood, Cleary Ave is open. <a fr-original-style="" href="https://www.firstunitarianottawa.ca/cleary-detour.html" rel="noopener noreferrer" style="text-decoration-color: initial; -webkit-user-select: auto; box-sizing: inherit;" target="_blank">Please click here for details</a>, and allow yourself extra time arriving. &nbsp; Please contact manager@tonecluster.ca if you have any questions.&nbsp;

<span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; -webkit-user-select: none; box-sizing: inherit;">First name, Thank you for purchasing a ticket for RISE II: a community singing event.&nbsp; This is your e-ticket; please have it ready to be scanned at the door. If you have any questions or need further details, feel free to reach out at manager@tonecluster.ca. Looking forward to raising our voices together!Tone Cluster - quite a queer choir

RISE returns! Building on last year’s concert of protest songs, this year’s program continues the call to action by challenging the expectations that hold us back while embracing the change needed to move forward. Urgent, hopeful, and powerful, RISE blurs the line between stage and seats as we raise our voices together.  The concert will be approx. 75 mins with an intermission.  The venue is First Unitarian, which is a wheelchair accessible space and has gender neutral single stall washrooms in addition to multiple stall gendered washrooms. Seating is cushioned wooden pews. The space is secular in nature.  Free parking is available on site and there are nearby bus stops. Please note that, while there is a lot of construction in the neighbourhood, Cleary Ave is open. <a href="https://www.firstunitarianottawa.ca/cleary-detour.html" target="_blank">Please click here for details</a>, and allow yourself extra time arriving.   Please contact manager@tonecluster.ca if you have any questions.

TONE CLUSTER

RISE II: a community singing event

30 Cleary Ave

Support +

$35

General Admission

$25

PWYC

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