SHAKESPEARE BY THE SEA THEATRE SOCIETY

### Context Profile for Shakespeare by the Sea Theatre Society

#### 1. Organization Mission & Cause
Shakespeare by the Sea Theatre Society (SBTS) is dedicated to bringing Shakespeare's works to life in a unique and engaging manner. Their mission is to make Shakespeare accessible and enjoyable for everyone, fostering a love for theatre and the arts within the community. They aim to create a welcoming environment where audiences can experience the magic of live performance, emphasizing creativity, spontaneity, and the joy of storytelling.

#### 2. Type of Activities
SBTS engages in a variety of activities including:
- **Live Performances**: They host seasonal productions of Shakespeare's plays, often with a twist, such as the "Unrehearsed Shakespeare" series, where actors perform with minimal preparation.
- **Fundraising Events**: Events like "The Secret Unrehearsed Shakespeare" serve as unique fundraising opportunities, encouraging audience participation and community involvement.
- **Community Engagement**: They aim to involve local communities in the arts, providing opportunities for both participation and attendance in theatrical performances.

#### 3. Tone of Voice
The tone of voice used by SBTS is:
- **Friendly and Inviting**: The language is approachable, aiming to create a sense of community and inclusivity.
- **Playful and Humorous**: They often incorporate humor and a light-hearted approach, especially in event descriptions, which reflects the nature of their performances.
- **Inspiring and Enthusiastic**: The content conveys excitement about theatre and the arts, encouraging audiences to engage and participate.

#### 4. Emoji Usage
The organization does not prominently use emojis in their communications. The tone remains professional yet friendly without relying on emojis to convey emotion or engagement.

#### 5. Key Facts
- **Founding Info**: Specific founding details are not explicitly mentioned on the website.
- **Scale**: SBTS has conducted 62 email campaigns and utilizes various forms for engagement and fundraising.
- **Impact Metrics**: While specific metrics are not detailed, the organization emphasizes community involvement and audience engagement as key indicators of success.
- **Volunteer Info**: The website suggests opportunities for community participation, though specific volunteer metrics or programs are not highlighted.

#### 6. Writing Guidelines
- **Style**: Use a conversational and engaging style that reflects the playful nature of their performances. 
- **Audience Engagement**: Incorporate calls to action that encourage participation and attendance at events.
- **Humor**: Where appropriate, use light humor to reflect the organization’s playful approach to Shakespeare.
- **Clarity**: Ensure that information about events and fundraising is clear and concise, making it easy for the audience to understand how they can get involved or support.

This context profile serves as a foundational guide for creating personalized and effective content for Shakespeare by the Sea Theatre Society, ensuring alignment with their mission, tone, and community engagement strategies.

LXCL:($50 + HST) The Ultimate SBTS experience! A Sweetest Seat guarantees you a reserved SBTS chair in the front row! Very limited availability.

SWEETEST SEAT

LXCL:($30 + HST) Buying a Sweet Seat Guarantees you a reserved SBTS chair in the best available spot at the time of purchase.

SWEET SEAT

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name , Thanks so much for buying tickets to see ROBIN HOOD: THE LEGENDARY MUSICAL COMEDY!&nbsp; DIRECTIONS TO THE SHOW:Shakespeare By The Sea performances take place in the Cambridge Battery at Point Pleasant Park.The best way to get to the site is via the Tower Rd. Parking lot. It takes about 15 minutes to walk down the main trail. Follow the SBTS logo signs! You can watch the following video for directions:&nbsp;<a fr-original-style="text-decoration-color:initial;-webkit-user-select:auto;box-sizing:inherit;" href="https://www.youtube.com/watch?v=yWxiAV6dTbg" rel="noopener noreferrer" style="text-decoration-color:initial;-webkit-user-select:auto;box-sizing:inherit;" target="_blank">https://www.youtube.com/watch?v=yWxiAV6dTbg</a> For folks who need assistance getting to and from the venue, we offer a free golf cart service. Space on the Golf Cart is extremely limited due to the high audience numbers, and we cannot guarantee a golf cart ride without advanced booking. If you are in need of a golf cart ride, please contact us as soon as possible by emailing us at sbtshalifax@gmail.com or call us at 902 422 0295. WEATHER POLICY SBTS is an outdoor theatre company! If we have to cancel our performance due to inclement weather, any/all ticket holders will be notified via email and will be provided with a code to rebook their tickets on any other performance night!&nbsp; NS WOODS BAN:In light of <a fr-original-style="" href="https://news.novascotia.ca/en/2025/08/05/travel-activities-woods-restricted-prevent-wildfires?fbclid=PAZXh0bgNhZW0CMTEAAacqRA4FJQBeP64zndNdx7Oqz7zr88__H9QjCewz9wEdFEqz57kE4n9IpDRupw_aem_Qo8tktNvCODzwajQNxrDfg" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">Nova Scotia&rsquo;s current ban on activities in wooded areas,</a> Shakespeare by the Sea has been granted a permit to continue operating with patrons adhering to the following conditions: - Patrons must stay on the main path as marked, travelling to and from performance sites- Patrons must not enter the wooded areas of Point Pleasant Park during their visit- Patrons must remain at the performance site(s) for the duration of the performance, where staff are present- No smoking or vaping is allowed in the Park- SBTS Staff will remind patrons of these requirements in writing via our online ticketing system and verbally at each performance We recognize and acknowledge that this ban is intended for the safety of all Nova Scotians, and so it&rsquo;s very important that we comply with all of these conditions of our permit in order to keep everyone safe. By attending a performance, you are agreeing to abide by these additional measures. Shakespeare by the Sea is a not-for-profit charity run by a small staff of passionate people who care deeply about making cultural events where we can gather and enjoy theatre together. We care deeply about our community, and we thank everyone for cooperating so that we are able to continue running performances as scheduled. Thanks again, and see you at the show! Shakespeare by the Seasbtshalifax@gmail.com

SBTS has PAY WHAT YOU CAN admission available on site at every show!  ROBIN HOOD: The Legendary Musical Comedy By: Jeremy Hutton, William Foley, Jesse MacLean, Kevin Macpherson and Kate SmithDirected by: Jesse MacLeanMusic &amp; Lyrics by: Jeremy Hutton Musical Director: Shanoa Phillips         Choreographer: Jade Douris-O’HaraJuly 5th-August 30th, 2025Get ready to laugh your tights off—ROBIN HOOD: The Legendary Musical Comedy (Best Theatre Production 2011/2012 by Coast Magazine’s BEST OF Halifax) is back and bolder than ever for its 20th anniversary! This riotously funny, fast-paced musical was one of SBTS’ first original creations and launched a tradition of family theatre in the Park.Matt Lacas (SBTS: Twelfth Night, Alice in Wonderland) leads the merry band as the dashing Robin Hood, and in a deliciously dastardly twist, SBTS favorite Jade Douris-O’Hara takes a wicked turn as the nefarious Prince John.So grab your bow, gather your merry crew, and don’t miss the return of the show that stole Halifax’s heart—ROBIN HOOD: The Legendary Musical Comedy is back, and it’s funnier than ever!

SHAKESPEARE BY THE SEA THEATRE SOCIETY

Robin Hood: The Legendary Musical Comedy

Point Pleasant Park

SWEETEST SEAT

$57

SWEET SEAT

$34.20