Toronto Palestine Film Festival

### Context Profile for Toronto Palestine Film Festival (TPFF)

1. **Organization Mission & Cause**:
   - The Toronto Palestine Film Festival (TPFF) is dedicated to showcasing Palestinian cinema and culture while raising awareness about the Palestinian experience. Their mission emphasizes the importance of storytelling in understanding and advocating for Palestinian rights, particularly in the context of ongoing struggles and injustices faced by the Palestinian people. TPFF aims to create a platform for Palestinian voices and narratives, fostering community engagement and cultural exchange.

2. **Type of Activities**:
   - TPFF organizes a variety of activities, including:
     - **Film Screenings**: Showcasing a diverse range of Palestinian films, documentaries, and short films.
     - **Workshops and Panels**: Engaging discussions and educational sessions related to film, culture, and the Palestinian experience.
     - **Community Programs**: Initiatives like the "TPFF Sumoud Support Sessions," which provide mental health support for the Arab community, particularly in response to current events affecting Palestinians.
     - **Fundraising Campaigns**: Efforts to support their programming and community initiatives.

3. **Tone of Voice**:
   - The tone of TPFF's communications is **empathetic, supportive, and community-oriented**. They often use language that is **inspiring and inclusive**, aiming to foster a sense of belonging and solidarity among their audience. The tone reflects urgency in addressing the ongoing crises faced by Palestinians while also promoting healing and support within the community.

4. **Emoji Usage**:
   - The website and recent communications do not prominently feature emojis. The tone remains professional and serious, reflecting the gravity of the issues they address. However, there may be occasional use of emojis in social media or informal communications to convey warmth or enthusiasm, but this is not a primary characteristic of their messaging.

5. **Key Facts**:
   - **Founding Info**: TPFF was established to provide a platform for Palestinian filmmakers and to raise awareness about Palestinian culture and issues.
   - **Scale**: The organization has conducted 13 total forms and 48 email campaigns, indicating an active engagement with their audience.
   - **Impact Metrics**: While specific metrics are not detailed on the website, the organization focuses on community engagement and support, particularly in response to current events affecting Palestinians.
   - **Volunteer Info**: Information regarding volunteer opportunities is not explicitly stated on the website, but community involvement is likely encouraged through events and programs.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise language that reflects empathy and solidarity. Avoid jargon and ensure accessibility for a broad audience.
   - **Structure**: Organize content with headings and bullet points for easy readability. Use storytelling techniques to engage the audience emotionally.
   - **Inclusivity**: Address the audience in a welcoming manner, using "we" and "you" to foster a sense of community.
   - **Urgency and Support**: When discussing current events, maintain a tone that conveys urgency while also providing avenues for support and action.

This context profile serves as a foundational guide for creating personalized and impactful content for the Toronto Palestine Film Festival, ensuring alignment with their mission, activities, and audience engagement strategies.

General admission (Adult)

Youth (7-12yrs)

Child (Under 7 yrs)

Complimentary Aisha's Story film ticket

<h3 fr-original-style="" style="width: 100%; box-sizing: inherit;">Sahtain! Take a culinary trip through Palestine&#39;s traditional breakfast cuisine and enjoy a wide array of delicious dishes.</h3><p fr-original-style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-moz-text-size-adjust:auto;-webkit-text-stroke-width:0px;text-decoration:none;margin-top:0px;margin-bottom:0px;box-sizing:inherit;" style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -moz-text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none; margin: 0px; box-sizing: inherit; line-height: 1.5;">Join us on Sunday, September 28 for our popular Sahtain! Palestinian Brunch at Petra Restaurant.&nbsp;<p fr-original-style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-moz-text-size-adjust:auto;-webkit-text-stroke-width:0px;text-decoration:none;margin-top:0px;margin-bottom:0px;box-sizing:inherit;" style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -moz-text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none; margin: 0px; box-sizing: inherit; line-height: 1.5;"> <span fr-original-style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;">BONUS! Every brunch guest will also receive a free film ticket to see&nbsp;<a fr-original-style="text-decoration:none;" href="https://www.tpff.ca/program-2025/aishas-story" style="text-decoration: none; user-select: auto; box-sizing: inherit;" target="_blank"><span fr-original-style="font-size:11pt;font-family:Arial,sans-serif;color:#1155cc;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size: 11pt; font-family: Arial, sans-serif; color: rgb(17, 85, 204); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;">Aisha&rsquo;s Story</a><span fr-original-style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;">, a film about preserving Palestine&rsquo;s food heritage as an act of resistance. The screening happens at 3:15pm at TIFF Lightbox. Show your brunch ticket at the TPFF table in the Lightbox lobby to receive your film ticket.<p fr-original-style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-moz-text-size-adjust:auto;-webkit-text-stroke-width:0px;text-decoration:none;margin-top:0px;margin-bottom:0px;box-sizing:inherit;" style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -moz-text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none; margin: 0px; box-sizing: inherit; line-height: 1.5;"> <p fr-original-style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-moz-text-size-adjust:auto;-webkit-text-stroke-width:0px;text-decoration:none;margin-top:0px;margin-bottom:0px;box-sizing:inherit;" style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -moz-text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none; margin: 0px; box-sizing: inherit; line-height: 1.5;">Tickets are expected to sell fast!&nbsp;Get your tickets as soon as possible to guarantee admission.<p fr-original-style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-moz-text-size-adjust:auto;-webkit-text-stroke-width:0px;text-decoration:none;margin-top:0px;margin-bottom:0px;box-sizing:inherit;" style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -moz-text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none; margin: 0px; box-sizing: inherit; line-height: 1.5;">Vegetarian friendly. For updates visit our Website:&nbsp;<a fr-original-style="color:green;text-decoration:inherit;user-select:auto;font-weight:700;box-sizing:inherit;" href="https://www.tpff.ca/program-guide-2024/2024/8/5/template-akyle" style="color: green; text-decoration: inherit; user-select: auto; font-weight: 700; box-sizing: inherit;">Brunch</a><p fr-original-style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-moz-text-size-adjust:auto;-webkit-text-stroke-width:0px;text-decoration:none;margin-top:0px;margin-bottom:0px;box-sizing:inherit;" style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -moz-text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none; margin: 0px; box-sizing: inherit; line-height: 1.5;"> <p fr-original-style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-moz-text-size-adjust:auto;-webkit-text-stroke-width:0px;text-decoration:none;margin-top:0px;margin-bottom:0px;box-sizing:inherit;" style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -moz-text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none; margin: 0px; box-sizing: inherit; line-height: 1.5;">Sahtain! Brunch is generously sponsored by&nbsp;<a fr-original-style="color:green;text-decoration:inherit;user-select:auto;box-sizing:inherit;" href="https://petrarestaurants.ca/" rel="nofollow noopener noreferrer ugc" style="color: green; text-decoration: inherit; user-select: auto; box-sizing: inherit;" target="_blank">Petra Restaurant</a>.<p fr-original-style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-moz-text-size-adjust:auto;-webkit-text-stroke-width:0px;text-decoration:none;margin-top:0px;margin-bottom:0px;box-sizing:inherit;" style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -moz-text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none; margin: 0px; box-sizing: inherit; line-height: 1.5;">

<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name ,<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Thank you for registering for Brunch!&nbsp; We are excited to see you!<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">For tickets or more information on our films and special programs visit <a fr-original-style="color:green;text-decoration:inherit;box-sizing:inherit;-webkit-user-select:auto;" href="http://www.tpff.ca" rel="noopener noreferrer" style="color: green; text-decoration: inherit; box-sizing: inherit; user-select: auto;" target="_blank">tpff.ca!</a>&nbsp; Online films available until Oct 3!<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">We can&#39;t wait to see you at the 18th TPFF!<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Team TPFF

Sahtain! Take a culinary trip through Palestine's traditional breakfast cuisine and enjoy a wide array of delicious dishes.<p style="font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-moz-text-size-adjust:auto;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;box-sizing:inherit;line-height:1.5;max-width:100%">Join us on Sunday, September 28 for our popular Sahtain! Palestinian Brunch at Petra Restaurant. <p style="font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-moz-text-size-adjust:auto;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;box-sizing:inherit;line-height:1.5;max-width:100%"> BONUS! Every brunch guest will also receive a free film ticket to see <a href="https://www.tpff.ca/program-2025/aishas-story" target="_blank">Aisha’s Story</a>, a film about preserving Palestine’s food heritage as an act of resistance. The screening happens at 3:15pm at TIFF Lightbox. Show your brunch ticket at the TPFF table in the Lightbox lobby to receive your film ticket.<p style="font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-moz-text-size-adjust:auto;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;box-sizing:inherit;line-height:1.5;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-moz-text-size-adjust:auto;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;box-sizing:inherit;line-height:1.5;max-width:100%">Tickets are expected to sell fast! Get your tickets as soon as possible to guarantee admission.<p style="font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-moz-text-size-adjust:auto;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;box-sizing:inherit;line-height:1.5;max-width:100%">Vegetarian friendly. For updates visit our Website: <a href="https://www.tpff.ca/program-guide-2024/2024/8/5/template-akyle">Brunch</a><p style="font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-moz-text-size-adjust:auto;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;box-sizing:inherit;line-height:1.5;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-moz-text-size-adjust:auto;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;box-sizing:inherit;line-height:1.5;max-width:100%">Sahtain! Brunch is generously sponsored by <a href="https://petrarestaurants.ca/" target="_blank">Petra Restaurant</a>.<p style="font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-moz-text-size-adjust:auto;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;box-sizing:inherit;line-height:1.5;max-width:100%">

Toronto Palestine Film Festival

Sahtain! Palestinian Brunch

1100 Burnhamthorpe Rd W

General admission (Adult)

CA$45

Youth (7-12yrs)

CA$20

Child (Under 7 yrs)

free

Complimentary Aisha's Story film ticket

free

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