SHAKESPEARE BY THE SEA THEATRE SOCIETY

### Context Profile for Shakespeare by the Sea Theatre Society

#### 1. Organization Mission & Cause
Shakespeare by the Sea Theatre Society (SBTS) is dedicated to bringing Shakespeare's works to life in a unique and engaging manner. Their mission is to make Shakespeare accessible and enjoyable for everyone, fostering a love for theatre and the arts within the community. They aim to create a welcoming environment where audiences can experience the magic of live performance, emphasizing creativity, spontaneity, and the joy of storytelling.

#### 2. Type of Activities
SBTS engages in a variety of activities including:
- **Live Performances**: They host seasonal productions of Shakespeare's plays, often with a twist, such as the "Unrehearsed Shakespeare" series, where actors perform with minimal preparation.
- **Fundraising Events**: Events like "The Secret Unrehearsed Shakespeare" serve as unique fundraising opportunities, encouraging audience participation and community involvement.
- **Community Engagement**: They aim to involve local communities in the arts, providing opportunities for both participation and attendance in theatrical performances.

#### 3. Tone of Voice
The tone of voice used by SBTS is:
- **Friendly and Inviting**: The language is approachable, aiming to create a sense of community and inclusivity.
- **Playful and Humorous**: They often incorporate humor and a light-hearted approach, especially in event descriptions, which reflects the nature of their performances.
- **Inspiring and Enthusiastic**: The content conveys excitement about theatre and the arts, encouraging audiences to engage and participate.

#### 4. Emoji Usage
The organization does not prominently use emojis in their communications. The tone remains professional yet friendly without relying on emojis to convey emotion or engagement.

#### 5. Key Facts
- **Founding Info**: Specific founding details are not explicitly mentioned on the website.
- **Scale**: SBTS has conducted 62 email campaigns and utilizes various forms for engagement and fundraising.
- **Impact Metrics**: While specific metrics are not detailed, the organization emphasizes community involvement and audience engagement as key indicators of success.
- **Volunteer Info**: The website suggests opportunities for community participation, though specific volunteer metrics or programs are not highlighted.

#### 6. Writing Guidelines
- **Style**: Use a conversational and engaging style that reflects the playful nature of their performances. 
- **Audience Engagement**: Incorporate calls to action that encourage participation and attendance at events.
- **Humor**: Where appropriate, use light humor to reflect the organization’s playful approach to Shakespeare.
- **Clarity**: Ensure that information about events and fundraising is clear and concise, making it easy for the audience to understand how they can get involved or support.

This context profile serves as a foundational guide for creating personalized and effective content for Shakespeare by the Sea Theatre Society, ensuring alignment with their mission, tone, and community engagement strategies.

LXCL:Gets you a spot in the FRONT row for the best possible experience!

The Sweetest Seats

LXCL:Grants entry to the event with access to standard amenities and activities.

General Admission

LXCL:Give a little extra to help us raise money for our 2026 season! Also includes a general admission ticket

Fundraiser ticket!

<p fr-original-style='box-sizing:border-box;margin:0px 0px 10px;color:rgb(51, 51, 51);font-family:"Helvetica Neue", Helvetica, Arial, sans-serif;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;line-height:1.5;' style='box-sizing:border-box;margin:0px 0px 10px;color:rgb(51, 51, 51);font-family:"Helvetica Neue", Helvetica, Arial, sans-serif;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;line-height:1.5;'>Oh No! Sadly, we have now SOLD OUT!&nbsp;Follow the link below to join our waitlist. You&#39;ll get an e-mail if any tickets open up! <a fr-original-style="box-sizing: inherit; text-decoration-color: initial; user-select: auto; color: inherit; font-family: Arial; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255);" href="https://forms.gle/YAvtLWDRZT4F4uoQ6" id="isPasted" rel="noopener noreferrer" style="box-sizing: inherit; text-decoration-color: initial; user-select: auto; color: inherit; font-family: Arial; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255);" target="_blank">CLICK HERE!</a> SECRET UNREHEARSED SHAKESPEARE Shakespeare by the Sea awakens from it&#39;s winter hibernation for a one-night-only fundraiser!&nbsp;<p fr-original-style='box-sizing:border-box;margin:0px 0px 10px;color:rgb(51, 51, 51);font-family:"Helvetica Neue", Helvetica, Arial, sans-serif;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;line-height:1.5;' style='box-sizing:border-box;margin:0px 0px 10px;color:rgb(51, 51, 51);font-family:"Helvetica Neue", Helvetica, Arial, sans-serif;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;line-height:1.5;'>In the style of our Season Closing UNREHEARSED SHAKESPEARE, this winter a SECRET Shakespeare play will be brought to life like you&rsquo;ve never seen it before and never will again.&nbsp;<p fr-original-style='box-sizing:border-box;margin:0px 0px 10px;color:rgb(51, 51, 51);font-family:"Helvetica Neue", Helvetica, Arial, sans-serif;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;line-height:1.5;' style='box-sizing:border-box;margin:0px 0px 10px;color:rgb(51, 51, 51);font-family:"Helvetica Neue", Helvetica, Arial, sans-serif;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;line-height:1.5;'>For this one-night-only performance, SBTS&rsquo; actors learn only their own lines, design their own costumes, and embrace the chaos of live performance where anything can (and will!) happen! THE SECRET UNREHEARSED SHAKESPEARE will leave you laughing, crying, and above all saying to your friends: You had to be there.<p fr-original-style='box-sizing:border-box;margin:0px 0px 10px;color:rgb(51, 51, 51);font-family:"Helvetica Neue", Helvetica, Arial, sans-serif;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;line-height:1.5;' style='box-sizing:border-box;margin:0px 0px 10px;color:rgb(51, 51, 51);font-family:"Helvetica Neue", Helvetica, Arial, sans-serif;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;line-height:1.5;'>Tickets are limited!

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name, Thank you for buying a ticket to our one-night-only event: The Secret Unrehearsed Shakespeare!  This one-night-only event is a fundraiser for Shakespeare by the Sea's 2026 Summer Season.. To be announced soon!  We're so thrilled that you will be joining us. If you have one, be sure to wear your SBTS Sweater!  Thanks again, and see you at the show! Drew Douris-O'HaraSBTS HALIFAXsbtshalifax@gmail.com

<p style="box-sizing:border-box;margin:0px 0px 10px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;line-height:1.5;max-width:100%">Oh No! Sadly, we have now SOLD OUT! Follow the link below to join our waitlist. You'll get an e-mail if any tickets open up! <a href="https://forms.gle/YAvtLWDRZT4F4uoQ6" target="_blank">CLICK HERE!</a> SECRET UNREHEARSED SHAKESPEARE Shakespeare by the Sea awakens from it's winter hibernation for a one-night-only fundraiser! <p style="box-sizing:border-box;margin:0px 0px 10px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;line-height:1.5;max-width:100%">In the style of our Season Closing UNREHEARSED SHAKESPEARE, this winter a SECRET Shakespeare play will be brought to life like you’ve never seen it before and never will again. <p style="box-sizing:border-box;margin:0px 0px 10px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;line-height:1.5;max-width:100%">For this one-night-only performance, SBTS’ actors learn only their own lines, design their own costumes, and embrace the chaos of live performance where anything can (and will!) happen! THE SECRET UNREHEARSED SHAKESPEARE will leave you laughing, crying, and above all saying to your friends: You had to be there.<p style="box-sizing:border-box;margin:0px 0px 10px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;line-height:1.5;max-width:100%">Tickets are limited!

SHAKESPEARE BY THE SEA THEATRE SOCIETY

SBTS Presents: The Secret Unrehearsed Shakespeare!

St Andrew’s’ United Church

The Sweetest Seats

$60

General Admission

$45

Fundraiser ticket!

$75

Add a donation for SHAKESPEARE BY THE SEA THEATRE SOCIETY