Latitude 53

### Context Profile for Latitude 53

1. **Organization Mission & Cause**:
   - Latitude 53 is a non-profit artist-centered organization located in Edmonton, Canada. Its mission is to empower artists engaged with contemporary culture. The organization supports the development of contemporary art and artists, fostering a vibrant arts community in Edmonton and beyond.

2. **Type of Activities**:
   - Latitude 53 hosts various activities including:
     - **Membership Programs**: Offering different tiers of membership (General, Student/Senior/Low-Income, Family, Supporter, Patron) with benefits such as discounts, pins designed by local artists, and voting rights.
     - **Workshops**: Such as the "A Hope to Wish For on a Star | Underglazing Workshop" led by local artists.
     - **Exhibitions and Events**: Showcasing contemporary art and providing platforms for artists to display their work.
     - **Fundraising Campaigns**: Engaging the community to support the arts through donations and membership.

3. **Tone of Voice**:
   - The tone of Latitude 53's communications is **friendly**, **inviting**, and **supportive**. The language is accessible and encourages community involvement, making it feel inclusive and engaging. The organization uses a conversational style that fosters a sense of belonging among members and supporters.

4. **Emoji Usage**:
   - Latitude 53 incorporates emojis in their communications, particularly in email campaigns. For example, they use a calendar emoji (📅) to highlight event dates. The use of emojis appears to be moderate and serves to add a friendly, approachable touch to their messages.

5. **Key Facts**:
   - **Founding Info**: Latitude 53 is a registered charity (Charity # 129916169RR0001).
   - **Scale**: The organization has a total of 3 forms and has sent out 41 email campaigns.
   - **Impact Metrics**: While specific metrics are not detailed on the website, the organization emphasizes community engagement and artist empowerment as key impact areas.
   - **Volunteer Info**: Information on volunteer opportunities is not explicitly mentioned on the website but may be inferred through community involvement in events and workshops.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and conversational tone that invites participation and fosters community spirit.
   - **Structure**: Keep content clear and concise, using bullet points for benefits and key information to enhance readability.
   - **Personalization**: Incorporate personalized greetings in communications (e.g., using first names).
   - **Visual Elements**: Where appropriate, include emojis to maintain a light-hearted and engaging tone.
   - **Call to Action**: Clearly state calls to action, encouraging readers to join, participate, or donate, while emphasizing the impact of their support.

This context profile serves as a foundational guide for creating tailored content for Latitude 53, ensuring alignment with their mission, tone, and community-focused activities.

General

Supporter

Student/Senior/Artist/Arts Worker

Saturday, November 22nd from 1:00 pm&ndash;4:00 pmLatitude 53 Gallery (10130 100 St NW, Edmonton AB, T5J 0N8) Join Michelle Campos Castillo for a pi&ntilde;ata-making workshop! Pi&ntilde;atas predate colonization and continue to be a form of celebration and resistance in Latin America and beyond. Create your own quick, fun, and simple pi&ntilde;ata based on your own design or use one of the templates provided. Learn how to use inexpensive and household materials to build a temporary sculpture to liven up any event. All materials and tools will be provided. Please wear artmaking clothes, there will be some possibly messy demonstrations.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for registering for Michelle Campos Castillo&rsquo;s workshop on November 22nd!&nbsp;<p dir="ltr" fr-original-style="line-height:1.7999999999999998;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;" style="line-height: 1.8; background-color: rgb(255, 255, 255); margin: 0pt 0px; width: 100%; box-sizing: inherit; color: rgb(0, 0, 0);"> If you have any questions, accessibility needs you&#39;d like to discuss further, or anything else you&#39;d like to chat about, please reach out to byori@latitude53@org.<p dir="ltr" fr-original-style="line-height:1.7999999999999998;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;" style="line-height: 1.8; background-color: rgb(255, 255, 255); margin: 0pt 0px; width: 100%; box-sizing: inherit; color: rgb(0, 0, 0);"> If you&#39;re no longer able to attend the workshop, please let us know so we can open up your spot for someone else.<p dir="ltr" fr-original-style="line-height:1.7999999999999998;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;" style="line-height: 1.8; background-color: rgb(255, 255, 255); margin: 0pt 0px; width: 100%; box-sizing: inherit; color: rgb(0, 0, 0);"> We&#39;re so excited to see you in the gallery soon!<p dir="ltr" fr-original-style="line-height:1.7999999999999998;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;" style="line-height: 1.8; background-color: rgb(255, 255, 255); margin: 0pt 0px; width: 100%; box-sizing: inherit; color: rgb(0, 0, 0);"> Best wishes,ByoriGallery Internshe/her<p dir="ltr" fr-original-style="line-height:1.7999999999999998;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;" style="line-height: 1.8; background-color: rgb(255, 255, 255); margin: 0pt 0px; width: 100%; box-sizing: inherit; color: rgb(0, 0, 0);"> Latitude 5310130 - 100 Street NWEdmonton-amiskwac&icirc;w&acirc;skahikan, ABᐊᒥᐢᑿᒌᐚᐢᑲᐦᐃᑲᐣT5J 0N8<p dir="ltr" fr-original-style="line-height:1.7999999999999998;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;" style="line-height: 1.8; background-color: rgb(255, 255, 255); margin: 0pt 0px; width: 100%; box-sizing: inherit; color: rgb(0, 0, 0);"> www.latitude53.org

Saturday, November 22nd from 1:00 pm–4:00 pmLatitude 53 Gallery (10130 100 St NW, Edmonton AB, T5J 0N8) Join Michelle Campos Castillo for a piñata-making workshop! Piñatas predate colonization and continue to be a form of celebration and resistance in Latin America and beyond. Create your own quick, fun, and simple piñata based on your own design or use one of the templates provided. Learn how to use inexpensive and household materials to build a temporary sculpture to liven up any event. All materials and tools will be provided. Please wear artmaking clothes, there will be some possibly messy demonstrations.

Latitude 53

Schmoozy 2025: Piñata Workshop with Michelle Campos Castillo

10130 100 St NW

General

$40

Supporter

$60

Student/Senior/Artist/Arts Worker

$25

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