The Existence Project

### Context Profile for The Existence Project

#### 1. Organization Mission & Cause
The Existence Project is dedicated to **humanizing homelessness** in British Columbia. Their mission is to empower individuals with lived experiences of homelessness to reclaim their narratives through storytelling, workshops, and public events. They aim to foster understanding and empathy among housed community members, ultimately reducing stigma and influencing equitable policies and practices. The organization emphasizes the transformative power of storytelling, believing that when stories are heard, communities can change for the better.

#### 2. Type of Activities
- **Storyteller Training**: Equipping individuals with lived experience of homelessness to share their stories.
- **Listening Workshops**: Facilitating sessions that promote understanding and empathy.
- **Public Events**: Organizing events to raise awareness and engage the community.
- **Trauma-Informed Workshops**: Training government staff, retail workers, and community groups to engage compassionately with unhoused individuals.
- **Fundraising Campaigns**: Seeking community support to sustain and expand their programs, especially in light of funding challenges.

#### 3. Tone of Voice
The tone of voice used by The Existence Project is **inspiring, compassionate, and urgent**. The language is accessible and friendly, encouraging community involvement and support. The organization uses strong, affirmative statements to convey commitment and urgency in their mission, often highlighting the importance of community action and understanding.

#### 4. Emoji Usage
The organization does not appear to use emojis in their communications. Their content is primarily text-based and focuses on clear, impactful messaging without the use of visual emojis.

#### 5. Key Facts
- **Founding Info**: The Existence Project operates under the MakeWay Charitable Society.
- **Scale**: Engages with community members across British Columbia.
- **Impact Metrics**: Specific metrics are not detailed on the website, but the organization emphasizes the importance of storytelling in transforming communities.
- **Volunteer Info**: While specific volunteer opportunities are not mentioned, the organization likely encourages community involvement through their programs and events.

#### 6. Writing Guidelines
- **Clarity and Accessibility**: Use straightforward language that is easy to understand.
- **Empathy and Compassion**: Write in a way that reflects understanding and respect for individuals experiencing homelessness.
- **Call to Action**: Include strong calls to action that encourage community support and involvement.
- **Positive Framing**: Focus on the transformative power of stories and the importance of community engagement.
- **Consistency in Messaging**: Maintain a consistent tone that aligns with the organization's mission and values, emphasizing dignity, respect, and understanding.

This context profile should serve as a foundational guide for creating personalized and effective content for The Existence Project, ensuring alignment with their mission and communication style.

Pay what you can $10

Pay what you can $20

Pay what you can $30

<div style="box-sizing:border-box;border:0px;margin:0px;padding:0px;color:rgb(73, 98, 157);font-family:&quot;Open Sans&quot;, sans-serif;font-size:18px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;line-height:1.5"><div style="box-sizing:border-box;border:0px;margin:20px 20px 0px;padding:0px;line-height:1.5"><div style="box-sizing:border-box;border:0px;margin:0px;padding:0px;line-height:1.5"><p style="box-sizing:border-box;border:0px;margin:0px 0px 1.5em;padding:0px;line-height:1.5;color:rgb(0, 0, 0)"><strong style="font-weight:700;box-sizing:inherit">Location</strong>: <span fr-original-style="color: rgb(29, 28, 29); font-family: Slack-Lato, Slack-Fractions, appleLogo, sans-serif; font-size: 15px; font-style: normal; font-variant-ligatures: common-ligatures; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(248, 248, 248); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;" style="color:rgb(29, 28, 29);font-family:Slack-Lato, Slack-Fractions, appleLogo, sans-serif;font-size:15px;font-style:normal;font-variant-ligatures:common-ligatures;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(248, 248, 248);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;display:inline !important;box-sizing:inherit">Room C118, David Strong Building, University of Victoria, BC</span></p><p style="box-sizing:border-box;border:0px;margin:0px 0px 1.5em;padding:0px;line-height:1.5;color:rgb(0, 0, 0)"><span fr-original-style style="box-sizing:inherit"><strong style="font-weight:700;box-sizing:inherit">Schedule: </strong></span></p><p style="box-sizing:border-box;border:0px;margin:0px 0px 1.5em;padding:0px;line-height:1.5;color:rgb(0, 0, 0)"><span fr-original-style style="box-sizing:inherit"><strong style="font-weight:700;box-sizing:inherit">5pm</strong> - Doors</span><br /><span fr-original-style style="box-sizing:inherit"><strong style="font-weight:700;box-sizing:inherit">5:30pm</strong> - Moving Day screening begins</span><br /><span fr-original-style style="box-sizing:inherit"><strong style="font-weight:700;box-sizing:inherit">7pm - </strong>30 Min Q&A with Guests Meera Mathew & Stephan Vardy</span></p><p style="box-sizing:border-box;border:0px;margin:0px 0px 1.5em;padding:0px;line-height:1.5;color:rgb(0, 0, 0)">Moving Day tells the story of the people who were left outside – quite literally – during a global pandemic, the community that came together, and the day that could pull them apart.</p><p style="box-sizing:border-box;border:0px;margin:0px 0px 1.5em;padding:0px;line-height:1.5;color:rgb(0, 0, 0)">This film chronicles the eviction of a homeless encampment in downtown Victoria B.C. With the rise of Covid-19, shelters closed, jobs were lost, and homelessness in Victoria swelled. A community formed as an encampment in the city’s landmark park. As they learn of an ambitious plan to house everyone by March 31, 2021, uncertainty in the park, and in their lives mounts.</p><p style="box-sizing:border-box;border:0px;margin:0px 0px 1.5em;padding:0px;line-height:1.5;color:rgb(0, 0, 0)">Directed by<br /><span fr-original-style="box-sizing: border-box; border: 0px; margin: 0px; padding: 0px; font-size: 18px;" style="box-sizing:border-box;border:0px;margin:0px;padding:0px;font-size:18px"><strong style="box-sizing:border-box;border:0px;margin:0px;padding:0px;font-weight:bold">Kendra Crighton<br /></strong><strong style="box-sizing:border-box;border:0px;margin:0px;padding:0px;font-weight:bold">Meera Mathew</strong></span></p><p style="box-sizing:border-box;border:0px;margin:0px 0px 1.5em;padding:0px;line-height:1.5;color:rgb(0, 0, 0)">Produced by<br /><span fr-original-style="box-sizing: border-box; border: 0px; margin: 0px; padding: 0px; font-size: 18px;" style="box-sizing:border-box;border:0px;margin:0px;padding:0px;font-size:18px"><strong style="box-sizing:border-box;border:0px;margin:0px;padding:0px;font-weight:bold">Marko Curuvija<br /></strong><strong style="box-sizing:border-box;border:0px;margin:0px;padding:0px;font-weight:bold">The Existence Project</strong></span></p><p style="box-sizing:border-box;border:0px;margin:0px 0px 1.5em;padding:0px;line-height:1.5;color:rgb(0, 0, 0)"><span fr-original-style="box-sizing: border-box; border: 0px; margin: 0px; padding: 0px; font-size: 18px;" style="box-sizing:border-box;border:0px;margin:0px;padding:0px;font-size:18px"><strong style="box-sizing:border-box;border:0px;margin:0px;padding:0px;font-weight:bold">Note: This event is part of a fundraiser for the Existence Project. </strong>If you would like to further donate to support us, you can add a donation to your ticket purchase. All donations of over $20 will be issued a tax receipt. We deeply appreciate the support. </span></p><p style="box-sizing:border-box;border:0px;margin:0px 0px 1.5em;padding:0px;line-height:1.5;color:rgb(0, 0, 0)"><br /></p></div></div></div><div style="box-sizing:border-box;border:0px;margin:0px;padding:0px;color:rgb(73, 98, 157);font-family:&quot;Open Sans&quot;, sans-serif;font-size:18px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;line-height:1.5"><div style="box-sizing:border-box;border:0px;margin:0px;padding:0px;float:left;min-height:1px;width:292px;line-height:1.5"><div style="box-sizing:border-box;border:0px;margin:0px;padding:0px;line-height:1.5"><div style="box-sizing:border-box;border:0px;margin:0px;padding:0px;line-height:1.5"><div style="box-sizing:border-box;border:0px;margin:0px 20px 20px;padding:0px;line-height:1.5"><div style="box-sizing:border-box;border:0px;margin:0px;padding:0px;line-height:1.5"><br /></div></div></div></div></div><div style="box-sizing:border-box;border:0px;margin:0px;padding:0px;float:left;min-height:1px;width:292px;line-height:1.5"><div style="box-sizing:border-box;border:0px;margin:0px;padding:0px;line-height:1.5"><div style="box-sizing:border-box;border:0px;margin:0px;padding:0px;line-height:1.5"><div style="box-sizing:border-box;border:0px;margin:0px 20px 20px;padding:0px;line-height:1.5"><div style="box-sizing:border-box;border:0px;margin:0px;padding:0px;line-height:1.5"><p style="box-sizing:border-box;border:0px;margin:0px 0px 1.5em;padding:0px;line-height:1.5;color:rgb(0, 0, 0)"><br /></p><p style="box-sizing:border-box;border:0px;margin:0px 0px 1.5em;padding:0px;line-height:1.5;color:rgb(0, 0, 0)"><br /></p><p style="box-sizing:border-box;border:0px;margin:0px 0px 1.5em;padding:0px;line-height:1.5;color:rgb(0, 0, 0)"><br /></p></div></div></div></div></div></div>

<p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name</span> ,</p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">Thank you for registering for our event and supporting our cause. Your registration greatly helps our mission to Humanize Homelessness.</p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">With your help, we can sustain our storyteller training, listening workshops, and public events—ensuring that people with lived experience of homelessness are heard, valued, and included in shaping solutions. </p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">We deeply appreciate your commitment to this work. Together, we are building a future where dignity, empathy, and understanding lead the way.</p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">If you want to further support The Existence Project, consider sharing this event with friends, family and colleagues.</p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)"><strong style="font-weight:700;box-sizing:inherit">Details: </strong></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">Address: Room C118, David Strong Building, University of Victoria, BC</p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">Doors at 5pm.  </p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">Parking at Lot 4 would be closest. </p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">Thank you for being part of this movement! </p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">Kurt Archer</p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">Project Director </p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">📩 kurt@theexistenceproject.ca</p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">🌐 www.theexistenceproject.ca</p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)"><br /></p>

<div><div><div><p style="box-sizing:border-box;border:0px;margin:0px 0px 1.5em;padding:0px;line-height:1.5"><strong>Location</strong>: <span>Room C118, David Strong Building, University of Victoria, BC</span></p><p style="box-sizing:border-box;border:0px;margin:0px 0px 1.5em;padding:0px;line-height:1.5"><span><strong>Schedule: </strong></span></p><p style="box-sizing:border-box;border:0px;margin:0px 0px 1.5em;padding:0px;line-height:1.5"><span><strong>5pm</strong> - Doors</span><br /><span><strong>5:30pm</strong> - Moving Day screening begins</span><br /><span><strong>7pm - </strong>30 Min Q&amp;A with Guests Meera Mathew &amp; Stephan Vardy</span></p><p style="box-sizing:border-box;border:0px;margin:0px 0px 1.5em;padding:0px;line-height:1.5">Moving Day tells the story of the people who were left outside – quite literally – during a global pandemic, the community that came together, and the day that could pull them apart.</p><p style="box-sizing:border-box;border:0px;margin:0px 0px 1.5em;padding:0px;line-height:1.5">This film chronicles the eviction of a homeless encampment in downtown Victoria B.C. With the rise of Covid-19, shelters closed, jobs were lost, and homelessness in Victoria swelled. A community formed as an encampment in the city’s landmark park. As they learn of an ambitious plan to house everyone by March 31, 2021, uncertainty in the park, and in their lives mounts.</p><p style="box-sizing:border-box;border:0px;margin:0px 0px 1.5em;padding:0px;line-height:1.5">Directed by<br /><span><strong>Kendra Crighton<br /></strong><strong>Meera Mathew</strong></span></p><p style="box-sizing:border-box;border:0px;margin:0px 0px 1.5em;padding:0px;line-height:1.5">Produced by<br /><span><strong>Marko Curuvija<br /></strong><strong>The Existence Project</strong></span></p><p style="box-sizing:border-box;border:0px;margin:0px 0px 1.5em;padding:0px;line-height:1.5"><span><strong>Note: This event is part of a fundraiser for the Existence Project. </strong>If you would like to further donate to support us, you can add a donation to your ticket purchase. All donations of over $20 will be issued a tax receipt. We deeply appreciate the support. </span></p><p style="box-sizing:border-box;border:0px;margin:0px 0px 1.5em;padding:0px;line-height:1.5"><br /></p></div></div></div><div><div><div><div><div><div><br /></div></div></div></div></div><div><div><div><div><div><p style="box-sizing:border-box;border:0px;margin:0px 0px 1.5em;padding:0px;line-height:1.5"><br /></p><p style="box-sizing:border-box;border:0px;margin:0px 0px 1.5em;padding:0px;line-height:1.5"><br /></p><p style="box-sizing:border-box;border:0px;margin:0px 0px 1.5em;padding:0px;line-height:1.5"><br /></p></div></div></div></div></div></div>

The Existence Project

Screening of Moving Day at UVIC

3800 Finnerty Rd

Pay what you can $10

$10

Pay what you can $20

$20

Pay what you can $30

$30

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