DESA McGill

### Context Profile for DESA McGill

1. **Organization Mission & Cause**:
   - **Mission**: DESA McGill (Department of English Student Association) aims to support the English student community at McGill University by fostering a sense of belonging and providing resources, events, and opportunities for engagement. Their mission emphasizes inclusivity, community building, and the promotion of English literature and culture.
   - **Cause**: The organization focuses on enhancing the academic and social experience of English students through various initiatives that encourage participation and collaboration among students.

2. **Type of Activities**:
   - **Events**: DESA organizes various events such as book sales, launch parties, and community gatherings. The "2025 Scrivener Launch Party" and the "DESA Fall Book Sale 2025" are examples of their efforts to engage students and promote literary culture.
   - **Fundraising Campaigns**: They conduct fundraising activities to support their initiatives, such as the recent book sale aimed at raising funds for student resources and community events.
   - **Community Programs**: DESA provides platforms for students to connect, share ideas, and collaborate on projects related to English literature and studies.

3. **Tone of Voice**:
   - The tone of voice used by DESA McGill is **friendly**, **inspiring**, and **supportive**. Their communications often include warm greetings and expressions of gratitude, creating an inviting atmosphere for students. The use of emojis (e.g., 📚, 🍂, ☺️) in their messages adds a casual and approachable touch, making their content feel relatable and engaging.

4. **Emoji Usage**:
   - DESA McGill incorporates emojis in their communications to enhance expressiveness and warmth. Common emojis used include:
     - 📚 (books) - to signify reading and literature-related activities.
     - 🍂 (autumn leaves) - to evoke seasonal themes.
     - ☺️ (smiling face) - to convey friendliness and positivity.
   - Emojis are used moderately, primarily in event promotions and thank-you messages, contributing to a light-hearted and engaging tone.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not available on the website, but it is implied that DESA has been established to serve the English student community at McGill University.
   - **Scale**: The organization has conducted 13 forms and 5 email campaigns, indicating active engagement with their community.
   - **Impact Metrics**: While specific metrics were not detailed, the success of events like the book sale and launch parties suggests a positive impact on student engagement and community building.
   - **Volunteer Info**: Information on volunteer opportunities was not explicitly mentioned, but the nature of their events suggests that student involvement is encouraged.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and approachable tone, incorporating casual language that resonates with students. 
   - **Structure**: Keep communications clear and concise, using short paragraphs and bullet points where appropriate for easy readability.
   - **Engagement**: Include calls-to-action that encourage participation in events and initiatives, while expressing gratitude for support.
   - **Emojis**: Use emojis sparingly to enhance the message without overwhelming the text. Choose emojis that align with the theme of the communication (e.g., books for literary events).

This context profile provides a comprehensive overview of DESA McGill, enabling AI assistants to generate personalized and relevant content that aligns with the organization's mission, tone, and activities.

General Admission (Student)

General Admission

General Admission + Magazine

Come out to the beautiful Cardinal Tea Room on December 1st to celebrate the publication of our 47th issue!

Dear <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name , Thank you for your purchase. We hope to see you at our upcoming launch party!&nbsp;

Come out to the beautiful Cardinal Tea Room on December 1st to celebrate the publication of our 47th issue!

DESA McGill

Scrivener 47 Launch Party

5326 Boul. Saint-Laurent

General Admission (Student)

CA$6

General Admission

CA$10

General Admission + Magazine

CA$15

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