Stanley Park Ecology Society

### Context Profile for Stanley Park Ecology Society

1. **Organization Mission & Cause**:
   The Stanley Park Ecology Society (SPES) is dedicated to promoting ecological awareness and stewardship in Stanley Park, Vancouver. Their mission is to connect people with nature through education, research, and community engagement. They aim to foster a deeper understanding of the ecological significance of Stanley Park and to encourage sustainable practices among visitors and residents.

2. **Type of Activities**:
   - **Educational Programs**: SPES offers a variety of programs, including guided walks, workshops, and talks that focus on local ecology, conservation, and sustainable practices.
   - **Community Events**: They host events such as nature walks, seasonal festivals, and volunteer days to engage the community and promote environmental stewardship.
   - **Research Initiatives**: The organization conducts ecological research and monitoring to support conservation efforts within Stanley Park.
   - **Fundraising Campaigns**: SPES runs fundraising campaigns to support their educational programs and conservation projects, including sliding scale fees for programs to ensure accessibility.

3. **Tone of Voice**:
   The tone of voice used by SPES is friendly, inviting, and educational. They aim to inspire curiosity and a sense of community among their audience. The language is accessible and encourages participation, often using vivid imagery and engaging descriptions to convey the beauty and importance of nature.

4. **Emoji Usage**:
   The analysis of the website and recent communications indicates that SPES does not frequently use emojis in their content. Their communication style leans towards a more professional and informative tone, focusing on clarity and engagement without the use of emojis.

5. **Key Facts**:
   - **Founding Info**: SPES was established in 2000 and has since been a key player in promoting ecological education and conservation in Stanley Park.
   - **Scale**: They have a significant outreach, with 62 total forms and 293 email campaigns indicating a robust engagement strategy.
   - **Impact Metrics**: While specific metrics are not detailed on the website, the organization emphasizes community involvement and educational outreach as core components of their impact.
   - **Volunteer Info**: SPES encourages volunteer participation, providing opportunities for community members to engage in conservation efforts and educational programs.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise language that is engaging and informative. Aim for a friendly and approachable tone that invites participation.
   - **Imagery**: Incorporate vivid descriptions of nature and ecological concepts to enhance engagement.
   - **Accessibility**: Ensure content is accessible to a broad audience, using simple language and avoiding jargon where possible.
   - **Call to Action**: Include strong calls to action that encourage readers to participate in programs, volunteer, or support fundraising efforts.

This context profile serves as a foundational guide for creating personalized and effective content for the Stanley Park Ecology Society, ensuring alignment with their mission, values, and communication style.

LXCL:<p class="lxcl-paragraph" dir="ltr"><span style="white-space: pre-wrap;">This is a free walk for seniors!</span></p>

Free Ticket

<p fr-original-style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;" style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;">Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-style="" style="box-sizing: inherit;">Pr&eacute;nom</span> <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-style="" style="box-sizing: inherit;">Nom</span>,</p><p fr-original-style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;" style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;" style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;">Thank you for registering for <strong fr-original-style="" style="font-weight: 700; box-sizing: inherit;">Senior Stroll: Winter Birds and Wildlife</strong><strong fr-original-style="font-weight:700;box-sizing:inherit;" style="font-weight:700;box-sizing:inherit;">&nbsp;</strong>with Stanley Park Ecology!&nbsp;</p><p fr-original-style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;" style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;" style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;">This event is on<strong fr-original-style="" style="font-weight: 700; box-sizing: inherit;">&nbsp;Wednesday, February 11&nbsp;</strong><strong fr-original-style="font-weight:700;box-sizing:inherit;" style="font-weight:700;box-sizing:inherit;">(1:00 - 2:30 pm).&nbsp;</strong></p><ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="box-sizing: inherit; width: 100%; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; color: rgb(15, 14, 91); line-height: 1.5;" style="box-sizing: inherit; width: 100%; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; color: rgb(15, 14, 91); line-height: 1.5;">Please arrive at the<strong fr-original-style="font-weight:700;box-sizing:inherit;" style="font-weight:700;box-sizing:inherit;">&nbsp;</strong><a fr-original-style="" href="https://maps.app.goo.gl/hApQcbkYNuhFbM7a9" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank"><strong fr-original-style="font-weight:700;box-sizing:inherit;" style="font-weight:700;box-sizing:inherit;">Nature House on Lost Lagoon</strong></a><strong fr-original-style="font-weight:700;box-sizing:inherit;" style="font-weight:700;box-sizing:inherit;">&nbsp;</strong>(located near the intersection of Alberni and Chilco Street, under the viewing platform overlooking the Lagoon).&nbsp;</li><li fr-original-style="box-sizing: inherit; width: 100%; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; color: rgb(15, 14, 91); line-height: 1.5;" style="box-sizing: inherit; width: 100%; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; color: rgb(15, 14, 91); line-height: 1.5;">Please arrive 10 minutes before the program is scheduled to sign in.&nbsp;</li><li fr-original-style="box-sizing: inherit; width: 100%; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; color: rgb(15, 14, 91); line-height: 1.5;" style="box-sizing: inherit; width: 100%; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; color: rgb(15, 14, 91); line-height: 1.5;">No need to print off your ticket.&nbsp;</li><li fr-original-style="box-sizing: inherit; width: 100%; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; color: rgb(15, 14, 91); line-height: 1.5;" style="box-sizing: inherit; width: 100%; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; color: rgb(15, 14, 91); line-height: 1.5;"><em fr-original-style="" style="box-sizing: inherit;">Be sure to check your email at least 12 hours before the program to make sure there have been no weather/park closure related cancellations</em>.&nbsp;</li></ul><p fr-original-style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;" style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;">If you want to be the first to know about upcoming programs, consider signing up for our monthly events bulletin mailing list, which can be found <a fr-original-style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit;" href="https://stanleyparkecology.us11.list-manage.com/subscribe?u=f9e789375d1c477d5af87c10a&id=cd7930be3a" style="color: inherit; text-decoration: inherit; user-select: auto; box-sizing: inherit;" target="_blank"><strong fr-original-style="font-weight:700;box-sizing:inherit;" style="font-weight:700;box-sizing:inherit;">HERE</strong></a>.</p><p fr-original-style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;" style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;" style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;">We look forward to seeing you in the Park!</p><p fr-original-style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;" style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;" style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;">Take care,</p><p fr-original-style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;" style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;">Julia</p>

<div><div><div><div><div><div><div><div><div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;box-sizing:inherit;line-height:1.5"><span><em>Photo: Liron Gertsman</em></span></p><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;box-sizing:inherit;line-height:1.5"><br /></p></div></div></div></div></div><div><div><div><div><div><div><div><div><div><div><p style="box-sizing:border-box;margin:0px;padding:0px;border:0px;vertical-align:baseline;text-align:center">IN-PERSON PROGRAM</p><p style="box-sizing:border-box;margin:0px;padding:0px;border:0px;vertical-align:baseline;text-align:left"><br /></p><p style="box-sizing:border-box;margin:0px;padding:0px;border:0px;vertical-align:baseline;text-align:left">Welcome senior participants! Join us for a slow-paced stroll around Lost Lagoon to admire the late winter birds and other wildlife in the nearby waters, trees, and shores. We'll turn our attention to the colourful ducks and lively hummingbirds, plus look out for recent beaver activity and whatever else we can find along the way. </p><p style="box-sizing:border-box;margin:0px;padding:0px;border:0px;vertical-align:baseline;text-align:center;line-height:1.5"><span><br /></span></p></div><div><p style="-webkit-user-drag:none;margin:0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:center;text-indent:0px;line-height:1.5"><span><span>PROGRAM DETAILS</span></span><span> </span></p></div><div><p style="-webkit-user-drag:none;margin:0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5"><span><span>Accessibility notes:</span></span><span><span> This program will move at a slow pace with 1-2 inclines on some uneven surfaces (such as packed gravel and pavement) for up to 1.5 hours, mostly on flat terrain around Lost Lagoon (packed gravel and dirt). </span></span><span><span>If you have any questions about accessibility, please email Julia at <a href="mailto:publiced@stanleyparkecology.ca">publiced@stanleyparkecology.ca</a>      </span></span></p></div><div><p style="-webkit-user-drag:none;margin:0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5"><span> </span></p></div><div><p style="-webkit-user-drag:none;margin:0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5"><span><span>This program will </span></span><span><span>meet at the Nature House on Lost Lagoon</span></span><span><span> (located near the intersection of Alberni and Chilco Street, under the viewing platform facing the Lagoon). Please arrive 5-10 minutes early to sign in.   </span></span></p></div></div><div><span><br /></span></div></div></div></div></div></div></div></div></div></div></div></div></div><div><div><div><div><div><div><div><div><p style="text-align:center;line-height:1.5"><span><em>Terms and Conditions</em></span></p><p style="box-sizing:border-box;margin:0px;padding:0px;border:0px;vertical-align:baseline;line-height:1.5"><span><em>(1) Registration required - NO DROP-INS ARE ALLOWED.  This is a free program for seniors!</em></span></p><p style="box-sizing:border-box;margin:0px;padding:0px;border:0px;vertical-align:baseline;line-height:1.5"><br /></p><p style="box-sizing:border-box;margin:0px;padding:0px;border:0px;vertical-align:baseline;line-height:1.5"><span><em>(</em></span><span><em>2)  Cancellation policy </em></span><span><em> </em></span><span><em>- Please let us know if you can no longer make it, and we can offer the spot to someone else.</em></span></p><p style="box-sizing:border-box;margin:0px;padding:0px;border:0px;vertical-align:baseline;line-height:1.5"><br /></p><p style="box-sizing:border-box;margin:0px;padding:0px;border:0px;vertical-align:baseline;line-height:1.5"><span><em>(3) Weather – Our tours typically run rain or shine. Rarely, programs may be postponed or cancelled due extreme weather like high winds or extreme heat.  We will alert you by email if the program needs to be rescheduled. </em></span></p><p style="box-sizing:border-box;margin:0px;padding:0px;border:0px;vertical-align:baseline;line-height:1.5"><br /></p><p style="box-sizing:border-box;margin:0px;padding:0px;border:0px;vertical-align:baseline;line-height:1.5"><span><em>(4) Program Availability – Program full? Sign up </em></span><span><em><a href="https://docs.google.com/forms/d/e/1FAIpQLSdAsXAfjW1izxUneR9d-yX1-0TUFxK4oP1izp63YvWl-ur7iA/viewform" target="_blank">here</a></em></span><span><em> to be notified if a spot opens up. We also have a monthly events newsletter that you can subscribe to </em></span><span><em><a href="https://stanleyparkecology.ca/snippet/newsletter-signup-box/" target="_blank">here</a></em></span><span><em>.</em></span></p></div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5"><span><span>          </span></span><span> </span></p></div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5"><em>The land on which we gather is the traditional, ancestral, and unceded territory of the xʷməθkʷəy̓əm (Musqueam), Skwxwú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Peoples. Their stewardship and respect for this land has carried forward for thousands of years long before settlers named it "Stanley Park".</em></p></div></div><div><span><br /></span></div></div></div></div></div></div></div></div>

Stanley Park Ecology Society

Senior Stroll: Winter Birds and Wildlife (Feb 11, 1:00 - 2:30 pm)

712 Lost Lagoon Path

Free Ticket

Free

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