YMCA Of Southwestern Ontario

### Context Profile for YMCA of Southwestern Ontario

1. **Organization Mission & Cause**:
   - The YMCA of Southwestern Ontario is dedicated to strengthening the foundations of community through youth development, healthy living, and social responsibility. Their mission emphasizes creating safe and welcoming spaces where individuals can explore, grow, and connect. They aim to provide opportunities for children and families, ensuring access to programs that foster personal growth and community engagement.

2. **Type of Activities**:
   - The organization conducts various activities, including:
     - **Summer Day Camps**: Programs designed to provide children with enriching experiences.
     - **Fundraising Campaigns**: Events like "Push the Bus" to support summer camp initiatives.
     - **Community Programs**: Health and wellness initiatives, youth sports, and family support services.
     - **Volunteer Opportunities**: Engaging community members in service and support roles.

3. **Tone of Voice**:
   - The tone of voice is friendly, inspiring, and community-oriented. The language used is accessible and engaging, aimed at fostering a sense of belonging and encouraging participation. The use of inclusive language and personal anecdotes enhances the emotional connection with the audience.

4. **Emoji Usage**:
   - The organization uses emojis sparingly but effectively in communications to add a friendly and approachable touch. Common emojis include 🎉 (celebration), 🚍 (transportation), and 💻 (technology), often used in campaign titles and thank-you messages to convey excitement and warmth.

5. **Key Facts**:
   - **Founding Info**: The YMCA has a long history, with roots dating back to the mid-19th century, focusing on community service and youth development.
   - **Scale**: Operates across Southwestern Ontario with numerous facilities and programs.
   - **Impact Metrics**: Specific metrics are not detailed on the website, but the organization emphasizes the number of children served through camps and community programs.
   - **Volunteer Info**: Volunteers are integral to their operations, with opportunities available for community members to engage and contribute.

6. **Writing Guidelines**:
   - **Style**: Use a conversational and inclusive tone. Aim for clarity and engagement, avoiding overly formal language.
   - **Structure**: Use headings and bullet points for easy readability. Incorporate personal stories and testimonials to illustrate impact.
   - **Call to Action**: Clearly define actions for the audience, such as donating, volunteering, or participating in events. Use positive language that emphasizes community and support.
   - **Emojis**: Use emojis to enhance emotional connection but avoid overuse. They should complement the message rather than distract from it.

This context profile serves as a guide for creating personalized and impactful content for the YMCA of Southwestern Ontario, ensuring alignment with their mission, tone, and community-focused activities.

For each donut sold:
$2.00 supports YMCA community programs
$0.52 is HST

Y Donut

Orders must be placed by Tuesday of each week.
Pick-up: Fridays between 11:00 AM - 6:00 PM at Centre Branch YMCA
Location: 382 Waterloo St, London, ON.

1/2 Dozen

1 Dozen

We’ve teamed up with Commonwealth Coffee Co and Lady Glaze Donuts to help send kids to camp at the Centre Branch YMCA!  With each donut purchased throughout the month of March, proceeds will go towards sending kids to an amazing Summer Day Camp Experience at the YMCA.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for shopping with us and for supporting our cause with your purchase. Your support directly contributes to our mission and helps us make a positive impact. If you would like to further contribute, consider spreading the word about our shop to your friends and family, or contacting us directly to learn about volunteer opportunities! Thank you once again for your support. Kaitlin Brotzelkaitlin.brotzel@swo.ymca.ca

We’ve teamed up with Commonwealth Coffee Co and Lady Glaze Donuts to help send kids to camp at the Centre Branch YMCA!  With each donut purchased throughout the month of March, proceeds will go towards sending kids to an amazing Summer Day Camp Experience at the YMCA.

YMCA Of Southwestern Ontario

Shine On Y Donut Order Form

Y Donut

$4.52

1/2 Dozen

$24

1 Dozen

$48