Stony Plain Minor Hockey Association

### Context Profile for Stony Plain Minor Hockey Association (SPMHA)

1. **Organization Mission & Cause**:
   - **Mission**: The Stony Plain Minor Hockey Association aims to provide a positive and inclusive environment for youth to learn and play hockey, fostering teamwork, sportsmanship, and personal development. They emphasize community involvement and support for families, particularly recognizing the contributions of parents and volunteers.
   - **Cause**: SPMHA is dedicated to promoting youth hockey in Stony Plain, Alberta, ensuring that children have access to quality coaching, facilities, and opportunities to develop their skills and love for the game.

2. **Type of Activities**:
   - **Events**: SPMHA organizes various events, including the annual "Skalicky Dust Up," a parent appreciation event celebrating the achievements of players and the dedication of parents. Other activities likely include regular hockey games, tournaments, and community engagement events.
   - **Fundraising Campaigns**: The association conducts fundraising activities to support its programs and initiatives, such as ticket sales for events and community sponsorships.
   - **Community Programs**: They focus on youth development through hockey training, mentorship, and community outreach.

3. **Tone of Voice**:
   - The tone of the website and communications is **friendly, casual, and community-oriented**. It conveys enthusiasm and appreciation for the contributions of parents and volunteers, creating an inviting atmosphere for families involved in the association.
   - The language is accessible and engaging, often using exclamation points and informal phrases to create excitement around events.

4. **Emoji Usage**:
   - The organization uses emojis sparingly but effectively, such as the winking face emoji in the context of storytelling about the "Skalicky Dust Up." This adds a light-hearted touch to their communications, making them feel more personal and relatable.

5. **Key Facts**:
   - **Founding Info**: Specific founding information was not detailed on the website, but the association has a long-standing history in the community.
   - **Scale**: SPMHA engages a significant number of families and players, as indicated by their email campaigns and event participation.
   - **Impact Metrics**: While specific metrics were not listed, the emphasis on community involvement and parent appreciation suggests a strong impact on local youth and families.
   - **Volunteer Info**: The association relies heavily on volunteers, particularly parents, to support its operations and events, highlighting their importance in the community.

6. **Writing Guidelines**:
   - **Style**: Use a conversational and friendly tone. Incorporate exclamation points to convey excitement and enthusiasm.
   - **Structure**: Keep sentences clear and straightforward. Use bullet points for lists and important information to enhance readability.
   - **Personalization**: Include personalized greetings in communications, such as using the recipient's first name.
   - **Engagement**: Encourage community involvement and express gratitude towards parents and volunteers frequently.
   - **Visuals**: Consider using emojis sparingly to enhance the emotional connection without overwhelming the text.

This context profile should guide the creation of personalized and engaging content for the Stony Plain Minor Hockey Association, aligning with their mission, tone, and community-focused values.

General admission

<p fr-original-style="margin: 0.0px 0.0px 0.0px 0.0px; font: 21.0px Arial; color: #202124; -webkit-text-stroke: #202124;" style="margin: 0px; font-style: normal; font-variant-caps: normal; font-weight: normal; font-width: normal; font-size: 21px; line-height: normal; font-family: Arial; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-variant-emoji: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; color: rgb(32, 33, 36); -webkit-text-stroke-width: 0px; -webkit-text-stroke-color: rgb(32, 33, 36); width: 100%; box-sizing: inherit;">Join us for a night on the town, to celebrate another successful year of hard work and dedication! And some drinks too!&nbsp;<p fr-original-style="margin: 0.0px 0.0px 0.0px 0.0px; font: 21.0px Arial; color: #202124; -webkit-text-stroke: #202124;" id="isPasted" style="margin: 0px; font-style: normal; font-variant-caps: normal; font-weight: normal; font-width: normal; font-size: 21px; line-height: normal; font-family: Arial; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-variant-emoji: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; color: rgb(32, 33, 36); -webkit-text-stroke-width: 0px; -webkit-text-stroke-color: rgb(32, 33, 36); width: 100%; box-sizing: inherit;"><span fr-original-style="font-family: 'Arial-BoldMT'; font-weight: bold; font-style: normal; font-size: 21.00px; font-kerning: none; background-color: #ffffff;" style="font-family: Arial-BoldMT; font-weight: bold; font-style: normal; font-size: 21px; font-kerning: none; background-color: rgb(255, 255, 255); box-sizing: inherit;">Date:<span fr-original-style="font-family: 'Arial'; font-weight: normal; font-style: normal; font-size: 21.00px; font-kerning: none; background-color: #ffffff;" style="font-family: Arial; font-weight: normal; font-style: normal; font-size: 21px; font-kerning: none; background-color: rgb(255, 255, 255); box-sizing: inherit;">&nbsp; February 21, 2026<p fr-original-style="margin: 0.0px 0.0px 0.0px 0.0px; font: 21.0px Arial; color: #202124; -webkit-text-stroke: #202124; background-color: #ffffff;" style="margin: 0px; font-style: normal; font-variant-caps: normal; font-weight: normal; font-width: normal; font-size: 21px; line-height: normal; font-family: Arial; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-variant-emoji: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; color: rgb(32, 33, 36); -webkit-text-stroke-width: 0px; -webkit-text-stroke-color: rgb(32, 33, 36); background-color: rgb(255, 255, 255); width: 100%; box-sizing: inherit;"><span fr-original-style="font-family: 'Arial-BoldMT'; font-weight: bold; font-style: normal; font-size: 21.00px; font-kerning: none;" style="font-family: Arial-BoldMT; font-weight: bold; font-style: normal; font-size: 21px; font-kerning: none; box-sizing: inherit;">Location:<span fr-original-style="font-family: 'Arial'; font-weight: normal; font-style: normal; font-size: 21.00px; font-kerning: none;" style="font-family: Arial; font-weight: normal; font-style: normal; font-size: 21px; font-kerning: none; box-sizing: inherit;">&nbsp; At the TRAX Public House, Spruce Grove<p fr-original-style="margin: 0.0px 0.0px 0.0px 0.0px; font: 21.0px Arial; color: #202124; -webkit-text-stroke: #202124; background-color: #ffffff;" style="margin: 0px; font-style: normal; font-variant-caps: normal; font-weight: normal; font-width: normal; font-size: 21px; line-height: normal; font-family: Arial; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-variant-emoji: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; color: rgb(32, 33, 36); -webkit-text-stroke-width: 0px; -webkit-text-stroke-color: rgb(32, 33, 36); background-color: rgb(255, 255, 255); width: 100%; box-sizing: inherit;"><span fr-original-style="font-family: 'Arial-BoldMT'; font-weight: bold; font-style: normal; font-size: 21.00px; font-kerning: none;" style="font-family: Arial-BoldMT; font-weight: bold; font-style: normal; font-size: 21px; font-kerning: none; box-sizing: inherit;">Doors open:<span fr-original-style="font-family: 'Arial'; font-weight: normal; font-style: normal; font-size: 21.00px; font-kerning: none;" style="font-family: Arial; font-weight: normal; font-style: normal; font-size: 21px; font-kerning: none; box-sizing: inherit;">&nbsp; 7:00pm<p fr-original-style="margin: 0.0px 0.0px 0.0px 0.0px; font: 21.0px Arial; color: #202124; -webkit-text-stroke: #202124; background-color: #ffffff;" style="margin: 0px; font-style: normal; font-variant-caps: normal; font-weight: normal; font-width: normal; font-size: 21px; line-height: normal; font-family: Arial; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-variant-emoji: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; color: rgb(32, 33, 36); -webkit-text-stroke-width: 0px; -webkit-text-stroke-color: rgb(32, 33, 36); background-color: rgb(255, 255, 255); width: 100%; box-sizing: inherit;"><span fr-original-style="font-family: 'Arial-BoldMT'; font-weight: bold; font-style: normal; font-size: 21.00px; font-kerning: none;" style="font-family: Arial-BoldMT; font-weight: bold; font-style: normal; font-size: 21px; font-kerning: none; box-sizing: inherit;">Ticket Price:<span fr-original-style="font-family: 'Arial'; font-weight: normal; font-style: normal; font-size: 21.00px; font-kerning: none;" style="font-family: Arial; font-weight: normal; font-style: normal; font-size: 21px; font-kerning: none; box-sizing: inherit;">&nbsp; $10 ticket (incl. 50% off 1 drink of any kind) &nbsp;**<span fr-original-style="font-family: 'Arial-BoldItalicMT'; font-weight: bold; font-style: italic; font-size: 21.00px; font-kerning: none;" style="font-family: Arial-BoldItalicMT; font-weight: bold; font-style: italic; font-size: 21px; font-kerning: none; box-sizing: inherit;">Limited # of tickets available<span fr-original-style="font-family: 'Arial'; font-weight: normal; font-style: normal; font-size: 21.00px; font-kerning: none;" style="font-family: Arial; font-weight: normal; font-style: normal; font-size: 21px; font-kerning: none; box-sizing: inherit;">**&nbsp;<p fr-original-style="margin: 0.0px 0.0px 0.0px 0.0px; font: 21.0px Arial; color: #202124; -webkit-text-stroke: #202124; background-color: #ffffff;" style="margin: 0px; font-style: normal; font-variant-caps: normal; font-weight: normal; font-width: normal; font-size: 21px; line-height: normal; font-family: Arial; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-variant-emoji: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; color: rgb(32, 33, 36); -webkit-text-stroke-width: 0px; -webkit-text-stroke-color: rgb(32, 33, 36); background-color: rgb(255, 255, 255); width: 100%; box-sizing: inherit;"><span fr-original-style="font-family: 'Arial-BoldMT'; font-weight: bold; font-style: normal; font-size: 21.00px; font-kerning: none;" style="font-family: Arial-BoldMT; font-weight: bold; font-style: normal; font-size: 21px; font-kerning: none; box-sizing: inherit;">Sales cut off date:<span fr-original-style="font-family: 'Arial'; font-weight: normal; font-style: normal; font-size: 21.00px; font-kerning: none;" style="font-family: Arial; font-weight: normal; font-style: normal; font-size: 21px; font-kerning: none; box-sizing: inherit;">&nbsp; Jan 5, 2026<p fr-original-style="margin: 0.0px 0.0px 0.0px 0.0px; font: 21.0px Arial; color: #202124; -webkit-text-stroke: #202124; background-color: #ffffff;" style="margin: 0px; font-style: normal; font-variant-caps: normal; font-weight: normal; font-width: normal; font-size: 21px; line-height: normal; font-family: Arial; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-variant-emoji: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; color: rgb(32, 33, 36); -webkit-text-stroke-width: 0px; -webkit-text-stroke-color: rgb(32, 33, 36); background-color: rgb(255, 255, 255); width: 100%; box-sizing: inherit;"><span fr-original-style="font-family: 'Arial-BoldMT'; font-weight: bold; font-style: normal; font-size: 21.00px; font-kerning: none;" style="font-family: Arial-BoldMT; font-weight: bold; font-style: normal; font-size: 21px; font-kerning: none; box-sizing: inherit;">Costume theme:&nbsp;<span fr-original-style="font-family: 'Arial'; font-weight: normal; font-style: normal; font-size: 21.00px; font-kerning: none;" style="font-family: Arial; font-weight: normal; font-style: normal; font-size: 21px; font-kerning: none; box-sizing: inherit;">Famous Groups (think Ghost busters or The Beatles, you choose)&nbsp;<p fr-original-style="margin: 0.0px 0.0px 0.0px 0.0px; font: 21.0px Arial; color: #202124; -webkit-text-stroke: #202124; background-color: #ffffff;" style="margin: 0px; font-style: normal; font-variant-caps: normal; font-weight: normal; font-width: normal; font-size: 21px; line-height: normal; font-family: Arial; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-variant-emoji: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; color: rgb(32, 33, 36); -webkit-text-stroke-width: 0px; -webkit-text-stroke-color: rgb(32, 33, 36); background-color: rgb(255, 255, 255); width: 100%; box-sizing: inherit;"><span fr-original-style="font-family: 'Arial-BoldMT'; font-weight: bold; font-style: normal; font-size: 21.00px; font-kerning: none;" style="font-family: Arial-BoldMT; font-weight: bold; font-style: normal; font-size: 21px; font-kerning: none; box-sizing: inherit;">Highlights:<span fr-original-style="font-family: 'Arial'; font-weight: normal; font-style: normal; font-size: 21.00px; font-kerning: none;" style="font-family: Arial; font-weight: normal; font-style: normal; font-size: 21px; font-kerning: none; box-sizing: inherit;">&nbsp;Costume prizes, Door prizes, DJ onsite, Event food menu available.&nbsp;<p fr-original-style="margin: 0px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 14.7px; line-height: normal; font-family: Arial; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-variant-emoji: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-text-stroke-width: 0px; -webkit-text-stroke-color: rgb(0, 0, 0);" style="margin: 0px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 14.7px; line-height: normal; font-family: Arial; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-text-stroke-width: 0px; -webkit-text-stroke-color: rgb(0, 0, 0); width: 100%; box-sizing: inherit;"> <p fr-original-style="margin: 0px; font-variant-caps: normal; font-width: normal; font-size: 14.7px; line-height: normal; font-family: Arial; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-text-stroke-width: 0px; -webkit-text-stroke-color: rgb(0, 0, 0);" id="isPasted" style="margin: 0px; font-variant-caps: normal; font-width: normal; font-size: 14.7px; line-height: normal; font-family: Arial; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-text-stroke-width: 0px; -webkit-text-stroke-color: rgb(0, 0, 0); width: 100%; box-sizing: inherit;">This event requires no fundraising, no effort from the teams/coaches/managers, just purchase your ticket, create your costume (if you choose to), and show up!

Thank you for registering for our event to celebrate&hellip;. YOU! And all your hard work for the season!&nbsp;

<p style="margin:0px;font-style:normal;font-variant-caps:normal;font-weight:normal;font-width:normal;line-height:normal;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;font-variant-emoji:normal;font-feature-settings:normal;font-optical-sizing:auto;font-variation-settings:normal;-webkit-text-stroke-width:0px;width:100%;box-sizing:inherit;max-width:100%">Join us for a night on the town, to celebrate another successful year of hard work and dedication! And some drinks too! <p style="margin:0px;font-style:normal;font-variant-caps:normal;font-weight:normal;font-width:normal;line-height:normal;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;font-variant-emoji:normal;font-feature-settings:normal;font-optical-sizing:auto;font-variation-settings:normal;-webkit-text-stroke-width:0px;width:100%;box-sizing:inherit;max-width:100%">Date:  February 21, 2026<p style="margin:0px;font-style:normal;font-variant-caps:normal;font-weight:normal;font-width:normal;line-height:normal;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;font-variant-emoji:normal;font-feature-settings:normal;font-optical-sizing:auto;font-variation-settings:normal;-webkit-text-stroke-width:0px;width:100%;box-sizing:inherit;max-width:100%">Location:  At the TRAX Public House, Spruce Grove<p style="margin:0px;font-style:normal;font-variant-caps:normal;font-weight:normal;font-width:normal;line-height:normal;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;font-variant-emoji:normal;font-feature-settings:normal;font-optical-sizing:auto;font-variation-settings:normal;-webkit-text-stroke-width:0px;width:100%;box-sizing:inherit;max-width:100%">Doors open:  7:00pm<p style="margin:0px;font-style:normal;font-variant-caps:normal;font-weight:normal;font-width:normal;line-height:normal;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;font-variant-emoji:normal;font-feature-settings:normal;font-optical-sizing:auto;font-variation-settings:normal;-webkit-text-stroke-width:0px;width:100%;box-sizing:inherit;max-width:100%">Ticket Price:  $10 ticket (incl. 50% off 1 drink of any kind)  **Limited # of tickets available** <p style="margin:0px;font-style:normal;font-variant-caps:normal;font-weight:normal;font-width:normal;line-height:normal;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;font-variant-emoji:normal;font-feature-settings:normal;font-optical-sizing:auto;font-variation-settings:normal;-webkit-text-stroke-width:0px;width:100%;box-sizing:inherit;max-width:100%">Sales cut off date:  Jan 5, 2026<p style="margin:0px;font-style:normal;font-variant-caps:normal;font-weight:normal;font-width:normal;line-height:normal;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;font-variant-emoji:normal;font-feature-settings:normal;font-optical-sizing:auto;font-variation-settings:normal;-webkit-text-stroke-width:0px;width:100%;box-sizing:inherit;max-width:100%">Costume theme: Famous Groups (think Ghost busters or The Beatles, you choose) <p style="margin:0px;font-style:normal;font-variant-caps:normal;font-weight:normal;font-width:normal;line-height:normal;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;font-variant-emoji:normal;font-feature-settings:normal;font-optical-sizing:auto;font-variation-settings:normal;-webkit-text-stroke-width:0px;width:100%;box-sizing:inherit;max-width:100%">Highlights: Costume prizes, Door prizes, DJ onsite, Event food menu available. <p style="margin:0px;font-style:normal;font-variant-caps:normal;font-width:normal;line-height:normal;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;font-feature-settings:normal;font-optical-sizing:auto;font-variation-settings:normal;-webkit-text-stroke-width:0px;width:100%;box-sizing:inherit;max-width:100%"> <p style="margin:0px;font-variant-caps:normal;font-width:normal;line-height:normal;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;font-feature-settings:normal;font-optical-sizing:auto;font-variation-settings:normal;-webkit-text-stroke-width:0px;width:100%;box-sizing:inherit;max-width:100%">This event requires no fundraising, no effort from the teams/coaches/managers, just purchase your ticket, create your costume (if you choose to), and show up!

Stony Plain Minor Hockey Association

Skalicky Dust up - 2026 - at The TRAX Public House

304 Westgrove Dr

General admission

$10