Association des Étudiants MBA

### Context Profile for Association des Étudiants MBA (AEMBA)

#### 1. Organization Mission & Cause
The **Association des Étudiants MBA (AEMBA)** is dedicated to enhancing the experience of MBA students at HEC Montréal. Their mission revolves around fostering a vibrant community among students, facilitating networking opportunities, and supporting academic and professional development. They aim to create a welcoming environment that encourages collaboration and engagement among peers.

#### 2. Type of Activities
AEMBA organizes a variety of activities, including:
- **Social Events**: Such as the "5@8 de la rentrée," which serves as a casual gathering for students to unwind and connect.
- **Networking Opportunities**: Events that allow students to meet industry professionals and fellow classmates.
- **Workshops and Seminars**: Focused on professional development and skill enhancement.
- **Fundraising Campaigns**: To support various student initiatives and enhance the overall student experience.

#### 3. Tone of Voice
The tone of voice used by AEMBA is:
- **Friendly and Inviting**: The language is casual and approachable, aiming to create a sense of community.
- **Informal and Celebratory**: Especially evident in event promotions, where excitement and camaraderie are emphasized.
- **Encouraging and Supportive**: Communications often highlight the importance of collaboration and peer support.

#### 4. Emoji Usage
AEMBA frequently uses emojis in their communications, particularly in event announcements and social media posts. Examples include:
- 🎉 (celebration)
- 🥟 (food-related events)
- 🍷 (drinks)
- 💵 (cost information)
- 📅 (event dates)
- 📍 (location)

Emojis are used to enhance engagement and convey a friendly tone, appearing regularly in both event descriptions and emails.

#### 5. Key Facts
- **Founding Info**: Specific founding details are not available on the website, but the organization is closely tied to HEC Montréal's MBA program.
- **Scale**: AEMBA manages 16 total forms and has executed 81 email campaigns, indicating a robust engagement strategy.
- **Impact Metrics**: While specific metrics are not detailed, the organization emphasizes community building and student support.
- **Volunteer Info**: Opportunities for students to get involved and volunteer within the organization are likely available, fostering leadership and engagement among members.

#### 6. Writing Guidelines
Based on existing content patterns, the following writing guidelines should be adhered to:
- **Use a Casual and Friendly Tone**: Write as if speaking to a friend or peer, using informal language and contractions.
- **Incorporate Emojis**: Use relevant emojis to enhance communication and make it visually appealing.
- **Be Concise and Clear**: Information should be presented in a straightforward manner, with bullet points or lists where applicable for easy reading.
- **Encourage Participation**: Use motivating language that invites students to engage with events and initiatives.
- **Highlight Community and Collaboration**: Emphasize the importance of building connections and supporting one another.

This context profile serves as a foundational guide for generating personalized content that aligns with AEMBA's mission, tone, and activities.

General Admission

<div style="direction:ltr;line-height:1.38;margin:0cm 0cm 8pt;font-family:Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif;font-size:12pt;color:rgb(0, 0, 0);width:100%;box-sizing:inherit">Chers finissants, Nous y sommes. Après presque deux années plus qu’intensives, nous voyons enfin la lumière au bout du tunnel ! C’est le moment de célébrer ensemble cet accomplissement exceptionnel. Nous avons le grand plaisir de vous inviter au party de graduation de la cohorte S23AB, qui aura lieu : À la Terrasse William Gray, dans le Vieux-Montréal Le 5 septembre dès 19h30 (tout de suite après notre dernier cours)</div><div style="direction:ltr;line-height:1.38;margin:0cm 0cm 8pt;font-family:Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif;font-size:12pt;color:rgb(0, 0, 0);width:100%;box-sizing:inherit">Le billet inclut : Un souper gastronomique Une demi-bouteille de vin par personne Une heure de open bar Prix du billet : 135$ À acheter avant le 17 août 2025</div><div style="direction:ltr;line-height:1.38;margin:0cm 0cm 8pt;font-family:Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif;font-size:12pt;color:rgb(0, 0, 0);width:100%;box-sizing:inherit">Aucun billet ne sera vendu sur place. Qui ? Étudiants de la cohorte S23AB uniquement Code vestimentaire : Chic et festif Cet évènement est sponsorisé par l'AÉMBA ! PS : Le William Gray est aussi un hôtel. La soirée promet d’être festive (et arrosée!), planifiez votre retour de façon sécuritaire.</div>

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<div>Chers finissants, Nous y sommes. Après presque deux années plus qu’intensives, nous voyons enfin la lumière au bout du tunnel ! C’est le moment de célébrer ensemble cet accomplissement exceptionnel. Nous avons le grand plaisir de vous inviter au party de graduation de la cohorte S23AB, qui aura lieu : À la Terrasse William Gray, dans le Vieux-Montréal Le 5 septembre dès 19h30 (tout de suite après notre dernier cours)</div><div>Le billet inclut : Un souper gastronomique Une demi-bouteille de vin par personne Une heure de open bar Prix du billet : 135$ À acheter avant le 17 août 2025</div><div>Aucun billet ne sera vendu sur place. Qui ? Étudiants de la cohorte S23AB uniquement Code vestimentaire : Chic et festif Cet évènement est sponsorisé par l'AÉMBA ! PS : Le William Gray est aussi un hôtel. La soirée promet d’être festive (et arrosée!), planifiez votre retour de façon sécuritaire.</div>

Association des Étudiants MBA

Soirée de graduation S23AB

421 R. Saint-Vincent 8e étage

General Admission

CA$135

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