State Of The snowpack Public Safety Society

### Context Profile for State Of The Snowpack Public Safety Society

#### 1. Organization Mission & Cause
The State Of The Snowpack Public Safety Society (SOTS) is dedicated to enhancing public safety in backcountry recreation areas by providing timely and accurate snowpack information. Their mission is to support local avalanche professionals and create a centralized platform for snowpack data across various mountain communities in British Columbia and beyond. They aim to promote safe recreational practices in the backcountry, ultimately reducing the risk of avalanche-related incidents.

#### 2. Type of Activities
- **Community Programs**: SOTS engages local volunteer teams of avalanche professionals to provide safety information and resources.
- **Events**: They host live events that are recorded and streamed for those who cannot attend in person, ensuring wider access to important safety information.
- **Fundraising Campaigns**: The organization runs campaigns to support administrative costs, local volunteer teams, and the expansion of their services into more communities.
- **Educational Resources**: They focus on creating a centralized website for snowpack information to educate the public on safe practices in the backcountry.

#### 3. Tone of Voice
The tone of voice used by SOTS is **friendly, informative, and supportive**. The language is clear and accessible, aiming to engage the community while emphasizing the importance of safety in outdoor activities. The organization communicates with a sense of urgency regarding public safety but maintains a welcoming and encouraging demeanor.

#### 4. Emoji Usage
The website and campaign materials do not prominently feature emojis. Communication appears to focus on professionalism and clarity, opting for straightforward text to convey their message effectively.

#### 5. Key Facts
- **Founding Info**: Specific founding details were not available on the website.
- **Scale**: The organization operates with a small team and relies heavily on local volunteers.
- **Impact Metrics**: The organization aims to support local avalanche professionals and expand their outreach, but specific metrics on impact were not detailed on the website.
- **Volunteer Info**: SOTS encourages community involvement and supports volunteers through funding and resources.

#### 6. Writing Guidelines
- **Clarity and Simplicity**: Use straightforward language that is easy to understand, avoiding jargon where possible.
- **Engagement**: Write in a friendly and approachable tone, encouraging community participation and support.
- **Informative Content**: Focus on providing valuable information related to snowpack safety and community events.
- **Call to Action**: Include clear calls to action for donations, volunteer opportunities, and event participation.

This context profile serves as a foundational guide for creating personalized and effective content for the State Of The Snowpack Public Safety Society, aligning with their mission and communication style.

LXCL:Support A Local SOTS ChapterImpressions:<ul class="lxcl-ul"><li value="1" class="lxcl-listItem" dir="ltr" style="text-align: left;">Live: ~400-1.2K</li><li value="2" class="lxcl-listItem" dir="ltr" style="text-align: left;">Social:~5-7.5K</li><li value="3" class="lxcl-listItem" dir="ltr" style="text-align: left;">Online: ~1-2K</li></ul>Includes:<ul class="lxcl-ul"><li value="1" class="lxcl-listItem" dir="ltr" style="text-align: left;">Logo on local chapter posters, presentations, and chapter webpage</li><li value="2" class="lxcl-listItem" dir="ltr" style="text-align: left;">Reserved Guest List for 1 person at SOTS events</li><li value="3" class="lxcl-listItem lxcl-nested-listitem" dir="ltr" style="text-align: left;"><ul class="lxcl-ul"><li value="1" class="lxcl-listItem" dir="ltr">Opportunities for gear demos and giveaways</li></ul></li><li value="3" class="lxcl-listItem" dir="ltr" style="text-align: left;">Meta (Instagram &amp; Facebook):</li><li value="4" class="lxcl-listItem lxcl-nested-listitem" dir="ltr" style="text-align: left;"><ul class="lxcl-ul"><li value="1" class="lxcl-listItem" dir="ltr">1 x All Chapter partnerships post</li></ul></li></ul>Mention in the Annual Impact Report (includes a brief end-of-season report summarizing reach, impressions, and engagement)

Chapter Sponsor

LXCL:Support 3 SOTS ChaptersImpressions:<ul class="lxcl-ul"><li value="1" class="lxcl-listItem" dir="ltr" style="text-align: left;">Live: ~1.5-3.5K</li><li value="2" class="lxcl-listItem" dir="ltr" style="text-align: left;">Social:~30-45K</li><li value="3" class="lxcl-listItem" dir="ltr" style="text-align: left;">Online: ~3-4K</li></ul>Includes:<ul class="lxcl-ul"><li value="1" class="lxcl-listItem" dir="ltr" style="text-align: left;">Logo on posters, presentations, and chapter webpages</li><li value="2" class="lxcl-listItem" dir="ltr" style="text-align: left;">Reserved Guest List for 2 ppl max at SOTS events</li><li value="3" class="lxcl-listItem lxcl-nested-listitem" dir="ltr" style="text-align: left;"><ul class="lxcl-ul"><li value="1" class="lxcl-listItem" dir="ltr">Opportunities for gear demos and giveaways</li></ul></li><li value="3" class="lxcl-listItem" dir="ltr" style="text-align: left;">Meta (Instagram &amp; Facebook):</li><li value="4" class="lxcl-listItem lxcl-nested-listitem" dir="ltr" style="text-align: left;"><ul class="lxcl-ul"><li value="1" class="lxcl-listItem" dir="ltr">2 sponsored posts&nbsp;</li><li value="2" class="lxcl-listItem" dir="ltr">2 stories</li></ul></li></ul>Mention in the Annual Impact Report (includes a brief end-of-season report summarizing reach, impressions, and engagement)

Regional Sponsor

LXCL:Support ALL SOTS ChaptersImpressions:<ul class="lxcl-ul"><li value="1" class="lxcl-listItem" dir="ltr" style="text-align: left;">Live: ~4-5K</li><li value="2" class="lxcl-listItem" dir="ltr" style="text-align: left;">Social:~120-160K</li><li value="3" class="lxcl-listItem" dir="ltr" style="text-align: left;">Online: ~7-8K</li></ul>Includes:<ul class="lxcl-ul"><li value="1" class="lxcl-listItem" dir="ltr" style="text-align: left;">1 x five-minute brand presentation slot at a SOTS event of your choice</li><li value="2" class="lxcl-listItem" dir="ltr" style="text-align: left;">Reserved Guest List for 5 ppl max at SOTS events</li><li value="3" class="lxcl-listItem" dir="ltr" style="text-align: left;">Premium logo placement at all SOTS events: presentations, webpages, and posters (6–8 chapters for 2025/26)</li><li value="4" class="lxcl-listItem" dir="ltr" style="text-align: left;">Interactive Logo placement during live stream</li><li value="5" class="lxcl-listItem" dir="ltr" style="text-align: left;">Meta (Instagram &amp; Facebook):</li><li value="6" class="lxcl-listItem lxcl-nested-listitem" dir="ltr" style="text-align: left;"><ul class="lxcl-ul"><li value="1" class="lxcl-listItem" dir="ltr">5 sponsored posts&nbsp;</li><li value="2" class="lxcl-listItem" dir="ltr">5 stories</li></ul></li><li value="6" class="lxcl-listItem" dir="ltr" style="text-align: left;">Custom collaborative opportunities (short films, co-hosted events, giveaways)</li><li value="7" class="lxcl-listItem" dir="ltr" style="text-align: left;">Profile feature in the Annual Impact Report (includes a brief end-of-season report summarizing reach, impressions, and engagement)</li><li value="8" class="lxcl-listItem" dir="ltr" style="text-align: left;">First right of renewal for next season</li></ul>

National Sponsor

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for becoming a sponsor with us. Your support directly contributes to our mission and helps us make a positive impact. If you would like to further contribute, consider spreading the word about our sponsorship and donation opportunities to your friends and family, or contacting us directly to learn about volunteer opportunities! Thank you once again for your support. Morgan DinsdaleExecutive Directorthestateofthesnowpack@gmail.com

State Of The snowpack Public Safety Society

SOTS Sponsorship

Chapter Sponsor

$1,000

Regional Sponsor

$5,000

National Sponsor

$10,000