Big Brothers Big Sisters of Saint John (serving Saint John, Kings & Charlotte)

### Context Profile for Big Brothers Big Sisters of Saint John

#### 1. Organization Mission & Cause
**Mission:** Big Brothers Big Sisters of Saint John is dedicated to providing mentorship opportunities that foster positive relationships between adult volunteers (Bigs) and local youth (Littles). Their mission is to ignite the potential of young people through supportive, one-on-one mentoring relationships, thereby enhancing their educational and personal development.

**Cause:** The organization focuses on education and personal development, aiming to empower youth in the Saint John, Kings, and Charlotte regions through mentorship.

#### 2. Type of Activities
- **Events:** 
  - **BIG Book Sale:** An annual event celebrating the love of reading, featuring over 50,000 gently used books. This event serves as a major fundraising initiative, with activities including a Friends & Family reading lounge, children's activities, and clearance deals.
  
- **Fundraising Campaigns:** 
  - The organization actively seeks sponsorships for events like the BIG Book Sale, offering various recognition opportunities for sponsors.
  
- **Community Programs:** 
  - Mentoring programs that connect youth with adult volunteers to provide guidance, support, and encouragement.

#### 3. Tone of Voice
- **Tone:** The tone of the website and communications is friendly, inspiring, and community-oriented. It uses inclusive language that invites participation and emphasizes the positive impact of mentoring. The use of exclamation marks and engaging phrases (e.g., "Help us turn the page on history!") contributes to an upbeat and motivating tone.

#### 4. Emoji Usage
- **Usage:** The organization incorporates emojis in their communications, particularly in event promotions (e.g., 🎉 for celebrations). This adds a friendly and approachable touch to their messaging, making it more relatable and engaging for the audience.

#### 5. Key Facts
- **Founding Info:** Specific founding details are not provided on the website, but the organization has been active for at least 20 years, as indicated by the 20th Annual BIG Book Sale.
- **Scale:** The organization serves the communities of Saint John, Kings, and Charlotte.
- **Impact Metrics:** The BIG Book Sale aims to sell over 50,000 books, with all proceeds supporting mentoring programs.
- **Volunteer Info:** The organization relies on volunteers for mentorship roles, emphasizing the importance of community involvement in their mission.

#### 6. Writing Guidelines
- **Style:** 
  - Use a friendly and inviting tone that encourages community engagement.
  - Incorporate calls to action that motivate readers to participate or contribute (e.g., "Join us!" or "Help us make a difference!").
  - Utilize emojis sparingly to enhance the message without overwhelming the text.
  - Maintain clarity and conciseness, ensuring that key information is easily accessible.
  
- **Content Structure:** 
  - Begin with an engaging introduction that highlights the purpose of the communication.
  - Clearly outline the benefits of participation or support.
  - Conclude with a strong call to action, encouraging readers to get involved or learn more.

This context profile provides a comprehensive overview of Big Brothers Big Sisters of Saint John, enabling AI assistants to generate tailored content that aligns with the organization's mission, activities, and communication style.

LXCL:Mark your calendar and join us for the most meaningful lunch date of the year.

General admission

LXCL:Mark your team's or group's calendar and join us for the most meaningful lunch date of the year.

Table of 8

LXCL:Purchase your snowflake in Blizzard Corner, your snowflake number will be put into the draw for a chance to win prizes!

Blizzard Corner Snowflake Prize Draw

LXCL:Acknowledgment in event program and website; perfect for small businesses or individual supporters.

EVENT SUPPORTER

LXCL:Name listed in the program and event slideshow; recognition on social media.

PROGRAM SPONSOR

LXCL:2 tickets, logo listed in event program and on website, mention on BBBS social channels.

CHAMPION SPONSOR

LXCL:Quarter-page ad in program, 2 tickets, recognition in digital and print promotions, and verbal acknowledgment during the luncheon.

BIG OPPORTUNITY SPONSORSHIP

LXCL:Prominent logo placement, half-page ad in program, 4 tickets, verbal recognition at event, logo on social media, event poster and website.

BIG IMPACT SPONSOR

LXCL:Premier event sponsor. Top billing on all materials, speaking or video opportunity, full-page program ad, 8 tickets, logo on all event signage, and first right of refusal for 2027.

BIG SPARK SPONSOR

Join Big Brothers Big Sisters on Thursday, February 5, 2026, for our annual SPARK: Celebrate Mentoring Luncheon, taking place at the Delta Hotel in Saint John, NB.&nbsp; The SPARK Celebrate Mentoring Luncheon is Big Brothers Big Sisters&rsquo; signature annual celebration &mdash; an uplifting midday event that recognizes leaders who ignite change and inspire others through mentorship. Each year, SPARK draws an engaged audience of business and community leaders whose support helps fund vital mentoring programs for local youth. An inspiring luncheon that combines powerful storytelling, and recognition of exceptional individuals who embody the spirit of mentorship in our community.&nbsp; By supporting SPARK, you are making an investment in youth, leadership, and the future of our community. As a sponsor or attendee, you and your organization becomes part of a high-profile event that unites business and community leaders around one common goal: igniting potential in young people through the power of mentorship.&nbsp; Mark your calendar and join us for the most meaningful lunch date of the year. February 5, 12 noon at the Delta Marriott Saint John. Our emcee, Hon. David Hickey, will host this wonderful event which will include a delicious lunch, guest speaker&nbsp;<a fr-original-style="" href="https://roxannereeves.ca/" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">Roxanne Reeves</a>, and recognition of some outstanding mentors in our community. Guests will have the opportunity to buy a snowflake from Blizzard Corner for a chance to win mystery gifts.&nbsp; Don&#39;t miss our pre-event auction of children&#39;s artwork that will start at 11:30 am! Awards are handcrafted by artist Penny Heather. <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1761677587/wysiwyg/dodtkgxxhapzvkak4ecy.jpg" style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center;" fr-original-class="fr-draggable">

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">Last name, Thank you for making an investment in youth, leadership, and the future of our community. We will see you at the Delta Marriott Saint John 📭 &nbsp; at 39 King St, Saint John, NB E2L 4W3, Canada ⌚️ &nbsp; On Thursday, February 5, 2026 At 12:00 p.m. As a reminder, you will have the opportunity to buy a snowflake from Blizzard Corner for a chance to win mystery gifts.&nbsp; Join us early for a pre-event silent auction of children&#39;s artwork will start at 11:30 am! Many Thanks. Big Brothers Big Sisters serving Saint John, Kings &amp; Charlottelaurie.collins@bigbrothersbigsisters.ca5066351145 <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1734557234/ibjfizgrvwwftkxxtjvd.jpg" style="width: 279px; display: block; vertical-align: top; margin: 5px auto; text-align: center; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-style="width: 279px; display: block; vertical-align: top; margin: 5px auto; text-align: center; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-class="fr-draggable">&nbsp;<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1761679332/wysiwyg/fibbc5uwldk9eqkznasu.jpg" style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center;" fr-original-style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center;" fr-original-class="fr-draggable">

Join Big Brothers Big Sisters on Thursday, February 5, 2026, for our annual SPARK: Celebrate Mentoring Luncheon, taking place at the Delta Hotel in Saint John, NB.  The SPARK Celebrate Mentoring Luncheon is Big Brothers Big Sisters’ signature annual celebration — an uplifting midday event that recognizes leaders who ignite change and inspire others through mentorship. Each year, SPARK draws an engaged audience of business and community leaders whose support helps fund vital mentoring programs for local youth. An inspiring luncheon that combines powerful storytelling, and recognition of exceptional individuals who embody the spirit of mentorship in our community.  By supporting SPARK, you are making an investment in youth, leadership, and the future of our community. As a sponsor or attendee, you and your organization becomes part of a high-profile event that unites business and community leaders around one common goal: igniting potential in young people through the power of mentorship.  Mark your calendar and join us for the most meaningful lunch date of the year. February 5, 12 noon at the Delta Marriott Saint John. Our emcee, Hon. David Hickey, will host this wonderful event which will include a delicious lunch, guest speaker <a href="https://roxannereeves.ca/" target="_blank">Roxanne Reeves</a>, and recognition of some outstanding mentors in our community. Guests will have the opportunity to buy a snowflake from Blizzard Corner for a chance to win mystery gifts.  Don't miss our pre-event auction of children's artwork that will start at 11:30 am! Awards are handcrafted by artist Penny Heather. <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1761677587/wysiwyg/dodtkgxxhapzvkak4ecy.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" />

Big Brothers Big Sisters of Saint John (serving Saint John, Kings & Charlotte)

SPARK: Celebrate Mentoring Luncheon 2026

39 King St

General admission

$85

Table of 8

$680

Blizzard Corner Snowflake Prize Draw

$20

EVENT SUPPORTER

$250

PROGRAM SPONSOR

$500

CHAMPION SPONSOR

$1,000

BIG OPPORTUNITY SPONSORSHIP

$1,500

BIG IMPACT SPONSOR

$2,500

BIG SPARK SPONSOR

$5,000

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