Muslim Students' Association at McGill University

### Context Profile for the Muslim Students' Association at McGill University

#### 1. Organization Mission & Cause
The Muslim Students' Association (MSA) at McGill University aims to foster a sense of community among Muslim students, promote Islamic values, and provide a platform for cultural and religious expression. Their mission includes supporting students academically, socially, and spiritually while also engaging with broader societal issues affecting the Muslim community. The MSA emphasizes resilience, justice, and hope, particularly in the context of current global events impacting Muslim populations.

#### 2. Type of Activities
The MSA organizes a variety of activities, including:
- **Cultural Events**: Such as gatherings to commemorate significant dates, like the recent event titled "A Story of Resilience: We Will Never Forget."
- **Educational Programs**: Hosting speakers and discussions that address social justice and community resilience.
- **Fundraising Campaigns**: Engaging in initiatives that support both local and international causes relevant to the Muslim community.
- **Community Support**: Providing resources and support for Muslim students navigating university life.

#### 3. Tone of Voice
The tone of voice used by the MSA is:
- **Friendly and Inviting**: The language is warm and welcoming, aiming to create a sense of belonging.
- **Inspiring**: Communications often reflect themes of resilience, hope, and community support.
- **Informal yet Respectful**: While the tone is casual, it maintains a level of professionalism appropriate for a university setting.

#### 4. Emoji Usage
The MSA utilizes emojis in their communications to enhance engagement and convey emotions. For instance, they use calendar (📆) and location (📍) emojis in event announcements. The frequency of emoji usage appears to be moderate, primarily used in event promotions and social media posts to make the content more relatable and visually appealing.

#### 5. Key Facts
- **Founding Info**: The specific founding date is not mentioned on the website, but the MSA has been a longstanding organization at McGill University.
- **Scale**: The MSA has a significant presence with 38 total forms and 87 email campaigns, indicating active engagement with their community.
- **Impact Metrics**: While specific metrics are not detailed, the MSA's events and campaigns suggest a focus on community involvement and support.
- **Volunteer Info**: The MSA likely has volunteer opportunities, but specific details would need to be confirmed through direct inquiry or additional resources.

#### 6. Writing Guidelines
- **Use Inclusive Language**: Ensure that communications are welcoming to all students, regardless of their background.
- **Incorporate Storytelling**: Highlight personal stories and experiences to create emotional connections.
- **Maintain Clarity and Brevity**: Keep messages concise and to the point, especially in event announcements and calls to action.
- **Utilize Visuals**: When possible, include images or graphics to accompany text, particularly in social media and email campaigns.
- **Engage with Current Events**: Reflect on current issues affecting the Muslim community, using language that resonates with students' experiences.

This context profile serves as a foundational guide for crafting personalized and effective communications for the Muslim Students' Association at McGill University.

Note: Please only order this if you have ordered a hoodie on the general form. The inscription is an extra $15.

Hoodie - Navy Blue - INSCRIPTION ON SLEEVE

Thank you to everyone who participated in this year’s design competition, with the theme “victory”!  We were blown away by the incredible submissions, and the final results were incredibly close. Our winning design is inspired by the Arabic phrase "النصر صبر ساعة", which translates to "Victory comes with a moment of patience." This powerful saying highlights the importance of patience and perseverance—key virtues in Islamic teachings.  Our communications team has beautifully incorporated the design onto a limited-edition hoodie. Quantities are limited, so be sure to grab yours before Friday, February 28, 2025! <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1738723643/wgfqhindmzdhe1jyc6o1.png" style="width:271px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" /> <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1738723566/yizntv0sf1gqwrt86ksk.png" style="width:457px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" />

Dear <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;-webkit-touch-callout:none;-webkit-user-select:none;box-sizing:inherit">First name , Thank you from the bottom of our hearts for ordering an MSA hoodie . Your purchase not only helps represent our community but also contributes to our mission. If you’d like to support us further, consider volunteering with us or spreading the word to your friends about the MSA!For any questions or inquiries, feel free to reach out.

Thank you to everyone who participated in this year’s design competition, with the theme “victory”!  We were blown away by the incredible submissions, and the final results were incredibly close. Our winning design is inspired by the Arabic phrase "النصر صبر ساعة", which translates to "Victory comes with a moment of patience." This powerful saying highlights the importance of patience and perseverance—key virtues in Islamic teachings.  Our communications team has beautifully incorporated the design onto a limited-edition hoodie. Quantities are limited, so be sure to grab yours before Friday, February 28, 2025! <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1738723643/wgfqhindmzdhe1jyc6o1.png" style="width:271px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" /> <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1738723566/yizntv0sf1gqwrt86ksk.png" style="width:457px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" />

Muslim Students' Association at McGill University

Special Order - 2025 Merch

Hoodie - Navy Blue - INSCRIPTION ON SLEEVE

$15