Dress for Success Central Alberta Women's Centre

### Context Profile for Dress for Success Central Alberta Women's Centre

#### 1. Organization Mission & Cause
**Mission:** Dress for Success Central Alberta is dedicated to empowering women to achieve economic independence by providing professional attire, a network of support, and the career development tools necessary to thrive in the workforce. Their mission emphasizes breaking the cycle of poverty and fostering self-sufficiency among women in Central Alberta.

**Cause:** The organization addresses the challenges faced by women in securing employment and achieving financial independence, particularly those from disadvantaged backgrounds.

#### 2. Type of Activities
- **Professional Attire Services:** Providing women with suitable clothing for job interviews and workplace environments.
- **Career Development Programs:** Offering workshops and resources that include resume writing, interview skills, and job search strategies.
- **Community Events:** Hosting fundraising events such as auctions (e.g., Runway Auction) to support their mission and raise awareness.
- **Networking Opportunities:** Creating a supportive community for women to connect and share experiences.

#### 3. Tone of Voice
- **Friendly and Supportive:** The language used is warm and inviting, aiming to create a sense of community and encouragement.
- **Inspiring:** Communications often focus on empowerment and success stories, motivating women to pursue their career goals.
- **Professional:** While maintaining a friendly tone, the organization also conveys professionalism, particularly in its career development messaging.

#### 4. Emoji Usage
- The website and email communications do not prominently feature emojis. The tone remains professional and straightforward, focusing on clear communication rather than informal elements like emojis.

#### 5. Key Facts
- **Founding Info:** The organization is part of the global Dress for Success network, which was established to support women in their professional journeys.
- **Scale:** Operates within Central Alberta, focusing on local women in need.
- **Impact Metrics:** Specific metrics were not detailed on the website, but the organization emphasizes the positive outcomes of their services in terms of employment success and economic independence.
- **Volunteer Info:** Opportunities for volunteering are likely available, although specific details were not highlighted on the website.

#### 6. Writing Guidelines
- **Clarity and Positivity:** Use clear, straightforward language that conveys optimism and support.
- **Empowerment Focus:** Highlight themes of empowerment, independence, and community support in all communications.
- **Call to Action:** Encourage engagement with clear calls to action, whether for donations, volunteering, or participating in events.
- **Personalization:** Incorporate personal touches in communications, such as addressing recipients by name, to enhance connection and engagement.

This context profile serves as a foundational guide for creating tailored content that aligns with the mission, tone, and activities of Dress for Success Central Alberta Women's Centre, ensuring that all communications resonate with their audience and effectively promote their cause.

Single Ticket

Table of 4

Table of 6

Table of 8

<p style="color:rgb(167, 60, 220);font-family:&quot;YAFcfgcNhWk 2&quot;, _fb_, auto;--cyV3ZQ:16.6667px;--gJPlXQ:1.24;letter-spacing:0.105em;text-transform:none;line-height:20px;margin:0px;width:100%;box-sizing:inherit">Wrap up your work day on Tuesday, May 20, 1:45 pm - 4:00pm with Success Stories Unplugged, a happy hour mixer and community builder for Dress for Success Central Alberta. <p style="color:rgb(167, 60, 220);font-family:&quot;YAFcfgcNhWk 2&quot;, _fb_, auto;--cyV3ZQ:14.6667px;--gJPlXQ:1.24;letter-spacing:0.105em;text-transform:none;line-height:18px;margin:0px;width:100%;box-sizing:inherit"> <p style="color:rgb(0, 0, 0);font-family:&quot;YAFcfgcNhWk 2&quot;, _fb_, auto;--cyV3ZQ:14.6667px;--gJPlXQ:1.4;letter-spacing:0.105em;text-transform:none;line-height:20px;margin:0px;width:100%;box-sizing:inherit">Encouraging leadership and growth is fundamental to the success of the clients Dress for Success Central Alberta serves.  Providing a platform to discuss and encourage these values will make our community stronger.<p style="color:rgb(0, 0, 0);font-family:&quot;YAFcfgcNhWk 2&quot;, _fb_, auto;--cyV3ZQ:14.6667px;--gJPlXQ:1.4;letter-spacing:0.105em;text-transform:none;line-height:20px;margin:0px;width:100%;box-sizing:inherit"> <p style="color:rgb(0, 0, 0);font-family:&quot;YAFcfgcNhWk 2&quot;, _fb_, auto;--cyV3ZQ:14.6667px;--gJPlXQ:1.4;letter-spacing:0.105em;text-transform:none;line-height:20px;margin:0px;width:100%;box-sizing:inherit">Moderated by RDP President Stuart Cullum, we are pleased to host a panel of community leaders for a candid discussion on the importance of community building and the role each of us can play.

Hi First name , Thank you for registering for Success Stories Unplugged and for supporting Dress for Success Central Alberta.  If you would like to contribute further, contact us to become a sponsor, and tell to your friends! We look forward to seeing you on May 20th. Sincerely,Meghan Samsonmeghan@dfsca.ca

Wrap up your work day on Tuesday, May 20, 1:45 pm - 4:00pm with Success Stories Unplugged, a happy hour mixer and community builder for Dress for Success Central Alberta.  Encouraging leadership and growth is fundamental to the success of the clients Dress for Success Central Alberta serves.  Providing a platform to discuss and encourage these values will make our community stronger. Moderated by RDP President Stuart Cullum, we are pleased to host a panel of community leaders for a candid discussion on the importance of community building and the role each of us can play.

Dress for Success Central Alberta Women's Centre

Success Stories Unplugged

2310 50 Ave

Single Ticket

$85

Table of 4

$340

Table of 6

$510

Table of 8

$680

Add a donation for Dress for Success Central Alberta Women's Centre