A wooden crate filled with empty wine bottles, draped with pearl necklaces and surrounded by white feathers, sits in front of a softly blurred background with warm lighting.

JERRY FORBES CENTRE FOUNDATION

### Context Profile for Jerry Forbes Centre Foundation

1. **Organization Mission & Cause:**
   The Jerry Forbes Centre Foundation is dedicated to supporting various charities that positively impact the lives of Albertans. Their mission revolves around raising funds to support 26 charities, which collectively reach over 640,000 individuals each year. The foundation emphasizes community engagement and aims to create a significant social impact through its fundraising efforts.

2. **Type of Activities:**
   - **Fundraising Events:** The foundation hosts events like "The Bootlegger's Ball," which is a themed gala that combines entertainment with fundraising. This event features live jazz, prohibition-style cocktails, and encourages guests to dress in vintage attire.
   - **Community Programs:** The foundation supports a variety of charities, focusing on improving the lives of people in Alberta through various community initiatives.

3. **Tone of Voice:**
   The tone of the Jerry Forbes Centre Foundation is friendly, engaging, and slightly informal, with a touch of excitement. The language used is inviting and encourages participation, with phrases that create a sense of community and urgency. For example, the event descriptions are lively and evoke a sense of nostalgia and fun.

4. **Emoji Usage:**
   The website and communications do not prominently feature emojis. The tone remains professional yet approachable without the use of emojis, which suggests a preference for clear and straightforward communication.

5. **Key Facts:**
   - **Founding Info:** The specific founding date is not mentioned on the website, but the foundation has established itself as a significant player in the Alberta nonprofit sector.
   - **Scale:** The foundation supports 26 charities and impacts over 640,000 individuals annually.
   - **Volunteer Info:** While specific volunteer opportunities are not detailed, the foundation likely engages volunteers in its events and fundraising activities.

6. **Writing Guidelines:**
   - **Style:** Use an engaging and friendly tone that invites participation. The writing should be lively and reflect the excitement of the events.
   - **Structure:** Use clear headings and short paragraphs to enhance readability. Incorporate calls to action that encourage donations or participation in events.
   - **Language:** Avoid overly formal language. Instead, opt for a conversational style that resonates with a broad audience. Use vivid descriptions to paint a picture of events and their impact.
   - **Personalization:** Utilize personalized greetings in communications, as seen in email templates, to foster a connection with recipients.

This context profile serves as a guide for creating tailored content that aligns with the values, mission, and communication style of the Jerry Forbes Centre Foundation, ensuring that messaging is consistent and effective in engaging supporters.

LXCL:Pull up a seat where the deals are made. The Big Shot VIP Table is the ultimate way to experience The Bootlegger's Ball, offering premium seating, elevated hospitality, exclusive table gifts, and a few surprises reserved only for the night's biggest players. From the moment you arrive, you'll enjoy a first-class experience designed to make your evening truly unforgettable. Company sponsored Big Shot tables will include custom signage!

The "BIG SHOT" VIP Table of Eight

LXCL:Gather your friends, colleagues, or clients for an unforgettable evening. Your reserved table for eight places you in the heart of the action, where you'll enjoy an immersive night of live entertainment, culinary experiences, games of chance, and unforgettable surprises. Company table signage available upon request.

Bootlegger's Table for Eight

LXCL:Perfect for entertaining clients, colleagues, or friends, Four of a Kind offers access to an immersive evening inspired by the glamour of the Prohibition era. Step inside the speakeasy and enjoy every signature experience while supporting the work of the Jerry Forbes Centre Foundation.

Four of a Kind (Tickets for 4 Guests)

LXCL:Every great speakeasy starts with an invitation. The Insider gives you access to an unforgettable evening of live entertainment, culinary experiences, games of chance, and unexpected surprises all while supporting the Jerry Forbes Centre Foundation!

The Insider (Single Tickets)

<h3 data-end="236" data-start="200" fr-original-style="" id="isPasted" style="width: 100%; box-sizing: inherit;">The Secret&rsquo;s Out...</h3>Step into the shadows for a night the law won&rsquo;t see coming. The Bootlegger&rsquo;s Ball&nbsp; turns the moody venue into a roaring speakeasy pulsing with live jazz, prohibition-style cocktails, daring characters, entertainment, games of chance, and waves appetizers to keep the night rolling.&nbsp; Guests are encouraged to DRESS THE PART with a vintage flare!&nbsp; Your host for the evening, the fabulous Ms. Fanny Luphine of<a fr-original-style="" href="https://www.houseofhushburlesque.com/" rel="noopener noreferrer" style="text-decoration-color: currentcolor; user-select: auto; box-sizing: inherit;" target="_blank">&nbsp;House of Hush Burlesque</a>, will guide you through a night of entertainment straight out of the Prohibition era. She&#39;ll be joined by her dazzling Flapper co-stars and the smooth sounds of the <a fr-original-style="" href="https://www.instagram.com/macewan_music_club/?hl=en" rel="noopener noreferrer" style="text-decoration-color: currentcolor; user-select: auto; box-sizing: inherit;" target="_blank">MacEwan Music Club</a> Jazz Ensemble. In true speakeasy style, expect the unexpected. The incredible <a fr-original-style="" href="https://www.chrisgowen.ca/" rel="noopener noreferrer" style="text-decoration-color: currentcolor; user-select: auto; box-sizing: inherit;" target="_blank">Chris Gowen</a>, renowned magician and entertainer, will mystify guests with &nbsp;in-crowd illusions that bring the spirit of intrigue to life! Throughout the night, enjoy tasty delights, craft cocktails, games of chance, and a few surprises hidden in the shadow. Every sip, laugh, and trick supports 26 charities through the <a fr-original-style="" href="https://jerryforbescentre.ca/" rel="noopener noreferrer" style="text-decoration-color: currentcolor; user-select: auto; box-sizing: inherit;" target="_blank">Jerry Forbes Centre Foundation</a>.<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">*Must be 18+ to attend. We reserve the right to ID upon entry to the event.

<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style="" style="color: rgb(42, 42, 196); overflow-wrap: anywhere; user-select: none; background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; margin: 0px; padding: 1px 8px; font-size: 11px; display: inline-block; box-sizing: inherit;">First name ,<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> Thank you for securing your spot at The Bootlegger&rsquo;s Ball! Your ticket purchase supports the Jerry Forbes Centre Foundation and the 26 charities that call the Centre home. We promise you an evening filled with jazz, cocktails, intrigue, and entertainment all in true 1920s speakeasy style. Throughout the night, you&rsquo;ll also have the chance to boost your impact through games of chance and raffle draws. Multiple payment options will be available to make it easy to join in the fun. If you have any questions, please feel free to reach out to me directly at hollyp@jerryforbescentre.ca. We can&rsquo;t wait to welcome you on October 23 for a night to remember and a cause that matters. Please note, the venue for this year&#39;s event is&nbsp;Edmonton Hotel &amp; Convention Centre at 4520 76 Avenue, Edmonton. Parking is FREE! Accessible parking also available next to the entrance.<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Holly Pshyk<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"><a fr-original-style="" href="mailto:hollyp@jerryforbescentre.ca" rel="noopener noreferrer" style="text-decoration-color: currentcolor; user-select: auto; box-sizing: inherit;" target="_blank">hollyp@jerryforbescentre.ca</a><p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">780-907-7063

The Secret’s Out...Step into the shadows for a night the law won’t see coming. The Bootlegger’s Ball  turns the moody venue into a roaring speakeasy pulsing with live jazz, prohibition-style cocktails, daring characters, entertainment, games of chance, and waves appetizers to keep the night rolling.  Guests are encouraged to DRESS THE PART with a vintage flare!  Your host for the evening, the fabulous Ms. Fanny Luphine of<a href="https://www.houseofhushburlesque.com/" target="_blank"> House of Hush Burlesque</a>, will guide you through a night of entertainment straight out of the Prohibition era. She'll be joined by her dazzling Flapper co-stars and the smooth sounds of the <a href="https://www.instagram.com/macewan_music_club/?hl=en" target="_blank">MacEwan Music Club</a> Jazz Ensemble. In true speakeasy style, expect the unexpected. The incredible <a href="https://www.chrisgowen.ca/" target="_blank">Chris Gowen</a>, renowned magician and entertainer, will mystify guests with  in-crowd illusions that bring the spirit of intrigue to life! Throughout the night, enjoy tasty delights, craft cocktails, games of chance, and a few surprises hidden in the shadow. Every sip, laugh, and trick supports 26 charities through the <a href="https://jerryforbescentre.ca/" target="_blank">Jerry Forbes Centre Foundation</a>. *Must be 18+ to attend. We reserve the right to ID upon entry to the event.

JERRY FORBES CENTRE FOUNDATION

The Bootlegger's Ball 2026

4520 76 Ave NW

The "BIG SHOT" VIP Table of Eight

$1,800

Bootlegger's Table for Eight

$1,500

Four of a Kind (Tickets for 4 Guests)

$750

The Insider (Single Tickets)

$200

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