iDREAM (Inclusivity, Diversity, Racial Equity Award in Media)

### Context Profile for iDREAM (Inclusivity, Diversity, Racial Equity Award in Media)

1. **Organization Mission & Cause:**
   - **Mission:** iDREAM aims to promote inclusivity, diversity, and racial equity in media by recognizing and elevating the voices of Black, Indigenous, and People of Color (BIPOC) through awards and media campaigns.
   - **Cause:** The organization focuses on addressing the underrepresentation of BIPOC in media and celebrating their contributions across various fields, including art, entrepreneurship, film, music, and sports.

2. **Type of Activities:**
   - **Events:** The flagship event is "The iDREAM Awards," which celebrates excellence in media and provides significant media campaigns for award recipients. The inaugural awards ceremony is set to take place on August 23, 2025, at Sankofa Square.
   - **Fundraising Campaigns:** The organization conducts fundraising campaigns to support its initiatives, including the $5 million media campaign associated with the awards.
   - **Community Programs:** iDREAM engages in community outreach to foster awareness and support for BIPOC representation in media.

3. **Tone of Voice:**
   - The tone is **inspiring, celebratory, and inclusive**. The language used on the website and in communications is designed to uplift and engage the community, emphasizing the importance of representation and excellence in media. The use of strong, affirmative language (e.g., "transformative," "elevate") conveys a sense of urgency and importance.

4. **Emoji Usage:**
   - The website and email communications do not prominently feature emojis. The tone remains professional and focused on the message without the use of informal elements like emojis.

5. **Key Facts:**
   - **Founding Info:** Specific founding details were not found on the website.
   - **Scale:** The organization has conducted 14 total forms and 11 email campaigns, indicating active engagement with its audience.
   - **Impact Metrics:** Each award includes a $1 million media campaign to amplify the recipient’s voice, showcasing a significant commitment to impact.
   - **Volunteer Info:** No specific volunteer information was found on the website.

6. **Writing Guidelines:**
   - **Style:** Use clear, affirmative language that emphasizes inclusivity and celebration. Avoid overly formal language; instead, aim for a friendly yet professional tone.
   - **Structure:** Use short paragraphs and bullet points to enhance readability. Highlight key information (e.g., dates, amounts) in bold to draw attention.
   - **Call to Action:** Encourage participation and support through direct and engaging calls to action, such as "Join us," "Celebrate with us," or "Support our mission."
   - **Audience Engagement:** Personalize communications where possible, using the recipient's name and acknowledging their support or involvement.

This context profile provides a comprehensive overview of iDREAM, enabling AI assistants to generate tailored content that aligns with the organization's mission, tone, and activities.

LXCL:Grants premium entry to the iDREAM Lounge with access to exclusive areas and VIP amenities. ($100 + 13% HST = $113 Tax Included in Price)

Super Early Bird VIP Access

LXCL:Grants premium entry to the iDREAM Lounge with access to exclusive areas and VIP amenities.($149 x 13% HST = 168.37 Tax Included in Price)

Early Bird VIP Access

LXCL:Grants premium entry to the iDREAM Lounge with access to exclusive areas and VIP amenities.($149 x 13% HST = 168.37 Tax Included in Price) Donate to support our mission!

General, DM Public, Partners & Sponsors

LXCL:Are you a Student? Select this option to proceed. (Requires Approval of valid student email address and/or card at the door) ($80 x 13% HST = 90.40 Tax Included in Price)Grants premium entry to the iDREAM Lounge with access to exclusive areas and VIP amenities.

Student VIP Access

LXCL:Additional Approval Required. Grants premium entry to the Media Tent inside the iDREAM Lounge, and VIP amenities. ($249 x 13% HST = 281.37 Tax Included in Price) Please feel free to donate to support our mission! (Tax Included)

Press

LXCL:Grants premium entry to the iDREAM Lounge with access to exclusive areas and VIP amenities. ($249 x 13% HST = 281.37 Tax Included in Price) Donate to support our mission!

DM Public

LXCL:Are you donating tickets to those in need of financial support? Select this option to proceed. ($80 x 13% HST = 90.40 Tax Included in Price) Grants premium entry to the iDREAM Lounge with access to exclusive areas and VIP amenities.

Community Ticket Donation

<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1748988055/wysiwyg/hqw8y6c4qzkoc7ldrguw.png" style="width:811px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;-webkit-user-select:none;box-sizing:inherit" /> Join iDREAM on August 23, 2025 as we celebrate excellence, elevate BIPOC voices, and deliver $5 million in media across five groundbreaking categories.   <span fr-original-style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size:11pt;font-family:Arial, sans-serif;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-alternates:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;font-variant-emoji:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">The inaugural <span fr-original-style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size:11pt;font-family:Arial, sans-serif;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-alternates:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;font-variant-emoji:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit"><a href="http://www.idreamadream.ca" rel="noopener noreferrer" style="text-decoration-color:initial;-webkit-user-select:auto;box-sizing:inherit" target="_blank">iDREAM</a><span fr-original-style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size:11pt;font-family:Arial, sans-serif;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-alternates:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;font-variant-emoji:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit"> Awards, co-hosted by <span fr-original-style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size:11pt;font-family:Arial, sans-serif;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-alternates:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;font-variant-emoji:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit"><a href="https://www.linkedin.com/in/jermain-franklin-651b3750/" rel="noopener noreferrer" style="text-decoration-color:initial;-webkit-user-select:auto;box-sizing:inherit" target="_blank">Jermain Franklin (TSN)</a><span fr-original-style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size:11pt;font-family:Arial, sans-serif;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-alternates:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;font-variant-emoji:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit"> and <span fr-original-style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size:11pt;font-family:Arial, sans-serif;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-alternates:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;font-variant-emoji:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit"><a href="https://www.linkedin.com/in/kimsulli/" rel="noopener noreferrer" style="text-decoration-color:initial;-webkit-user-select:auto;box-sizing:inherit" target="_blank">Kim Sullivan (APTN)</a><span fr-original-style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size:11pt;font-family:Arial, sans-serif;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-alternates:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;font-variant-emoji:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">, feature performances by alt pop-rock Indigenous artist <span fr-original-style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size:11pt;font-family:Arial, sans-serif;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-alternates:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;font-variant-emoji:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit"><a href="https://www.youtube.com/watch?v=qDtixwiuJkk" rel="noopener noreferrer" style="text-decoration-color:initial;-webkit-user-select:auto;box-sizing:inherit" target="_blank">Natasha Fisher</a><span fr-original-style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size:11pt;font-family:Arial, sans-serif;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-alternates:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;font-variant-emoji:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">, Rapper and producer Kardinal Offishall will also perform a DJ set as a part of the <a href="https://www.sankofasquare.ca/sankofa-day" rel="noopener noreferrer" style="text-decoration-color:initial;-webkit-user-select:auto;box-sizing:inherit" target="_blank">Sankofa Day</a> celebration during the award ceremony, <span fr-original-style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size:11pt;font-family:Arial, sans-serif;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-alternates:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;font-variant-emoji:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">all inclusive Beer served complimentary of Canada's Premier Beer, <a href="https://steamwhistle.ca/?srsltid=AfmBOorfWJNQqWRnJaW7b-2mxCbyJx4Uf2ggUnyaQBtFeR1FlyAB2KOW" rel="noopener noreferrer" style="text-decoration-color:initial;-webkit-user-select:auto;box-sizing:inherit" target="_blank">Steam Whistle Brewing</a><span fr-original-style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size:11pt;font-family:Arial, sans-serif;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-alternates:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;font-variant-emoji:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">, Wine & Spirits complimentary of several brands from <span fr-original-style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size:11pt;font-family:Arial, sans-serif;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-alternates:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;font-variant-emoji:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit"><a href="https://corby.ca/" rel="noopener noreferrer" style="text-decoration-color:initial;-webkit-user-select:auto;box-sizing:inherit" target="_blank">Corby Spirits Limited</a><span fr-original-style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size:11pt;font-family:Arial, sans-serif;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-alternates:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;font-variant-emoji:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">, 500 gifts for guests courtesy of <span fr-original-style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size:11pt;font-family:Arial, sans-serif;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-alternates:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;font-variant-emoji:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit"><a href="https://shop.lululemon.com/en-ca/" rel="noopener noreferrer" style="text-decoration-color:initial;-webkit-user-select:auto;box-sizing:inherit" target="_blank">LuluLemon</a><span fr-original-style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size:11pt;font-family:Arial, sans-serif;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-alternates:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-position:normal;font-variant-emoji:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit"> and much, much more! The iDREAM Racial Equity Award in Media is a national initiative recognizing exceptional Black, Indigenous, and all People of Colour across five categories: Art, Entrepreneurship, Film, Music, and Sport. Each award includes a transformative $1 MILLION DOLLAR media campaign to elevate the recipient’s voice and storyacross Canada. This year, iDREAM will present its awards live during the official rebranding of Dundas Square to Sankofa Square. With major performances, celebrity appearances, and full billboard support surrounding the square, the event will bebroadcast live onsite and beyond. <span fr-original-style="background-position: -192px -55px; color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: large; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="background-position:-192px -55px;color:rgb(34, 34, 34);font-family:Arial, Helvetica, sans-serif;font-size:large;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;box-sizing:inherit">SUGGESTED DRESS CODE: Artsy & Cool Cocktail Attire.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;-webkit-touch-callout:none;-webkit-user-select:none;box-sizing:inherit">First name, Thank you for reserving your ticket(s) for the 2025 iDREAM Awards and supporting our cause. Your registration greatly helps our mission. 🚀 YOUR SUGGESTED DRESS CODE: Artsy & Cool Cocktail Attire. Prior to our show, there is a full day full of art installations, sport activations and music including a live performance by Afrique Like Me from 4:00pm - 7:00pm.  SO COME EARLY! YOUR SUGGESTED ARRIVAL TIME is 6:00 PM.   THE CEREMONY STARTS AT 7:00pm SHARP! If you would like to contribute further, contact us to become a volunteer, donate, or talk to your friends about our cause! O'Neil McLeanDirector of Eventsidreamadream.ca4th Floor - 80 Atlantic AvenueToronto, ON M6K 1X9<div style="color:rgb(34, 34, 34);font-family:Arial, Helvetica, sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;line-height:1.5;box-sizing:inherit"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1752173907/wysiwyg/geh4idupxmhsyqk11ubt.png" width="200" height="200" style="position:relative;max-width:100%;cursor:pointer;padding:0px 1px;-webkit-user-select:none;box-sizing:inherit" /></div>

<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1748988055/wysiwyg/hqw8y6c4qzkoc7ldrguw.png" style="width:811px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;-webkit-user-select:none;box-sizing:inherit;max-width:100%" /> Join iDREAM on August 23, 2025 as we celebrate excellence, elevate BIPOC voices, and deliver $5 million in media across five groundbreaking categories.   The inaugural <a href="http://www.idreamadream.ca" target="_blank">iDREAM</a> Awards, co-hosted by <a href="https://www.linkedin.com/in/jermain-franklin-651b3750/" target="_blank">Jermain Franklin (TSN)</a> and <a href="https://www.linkedin.com/in/kimsulli/" target="_blank">Kim Sullivan (APTN)</a>, feature performances by alt pop-rock Indigenous artist <a href="https://www.youtube.com/watch?v=qDtixwiuJkk" target="_blank">Natasha Fisher</a>, Rapper and producer Kardinal Offishall will also perform a DJ set as a part of the <a href="https://www.sankofasquare.ca/sankofa-day" target="_blank">Sankofa Day</a> celebration during the award ceremony, all inclusive Beer served complimentary of Canada's Premier Beer, <a href="https://steamwhistle.ca/?srsltid=AfmBOorfWJNQqWRnJaW7b-2mxCbyJx4Uf2ggUnyaQBtFeR1FlyAB2KOW" target="_blank">Steam Whistle Brewing</a>, Wine &amp; Spirits complimentary of several brands from <a href="https://corby.ca/" target="_blank">Corby Spirits Limited</a>, 500 gifts for guests courtesy of <a href="https://shop.lululemon.com/en-ca/" target="_blank">LuluLemon</a> and much, much more! The iDREAM Racial Equity Award in Media is a national initiative recognizing exceptional Black, Indigenous, and all People of Colour across five categories: Art, Entrepreneurship, Film, Music, and Sport. Each award includes a transformative $1 MILLION DOLLAR media campaign to elevate the recipient’s voice and storyacross Canada. This year, iDREAM will present its awards live during the official rebranding of Dundas Square to Sankofa Square. With major performances, celebrity appearances, and full billboard support surrounding the square, the event will bebroadcast live onsite and beyond. SUGGESTED DRESS CODE: Artsy &amp; Cool Cocktail Attire.

iDREAM (Inclusivity, Diversity, Racial Equity Award in Media)

The iDREAM Awards

1 Dundas St E

General, DM Public, Partners & Sponsors

$168.37

Student VIP Access

$90.40

Press

$281.37

Community Ticket Donation

$90.40

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