Digital Arts Resource Centre (DARC)

### Context Profile for Digital Arts Resource Centre (DARC)

1. **Organization Mission & Cause**:
   - **Mission**: The Digital Arts Resource Centre (DARC) is dedicated to fostering creativity and innovation in the digital arts. They aim to provide resources, support, and opportunities for artists and the community to engage with digital media and technology.
   - **Cause**: DARC focuses on enhancing the accessibility of digital arts, promoting artistic expression, and encouraging collaboration among artists, educators, and the public. Their mission emphasizes the importance of digital literacy and artistic development in a rapidly evolving technological landscape.

2. **Type of Activities**:
   - **Events**: DARC hosts workshops, artist talks, and exhibitions that showcase various digital art forms, including animation, video, and interactive media.
   - **Fundraising Campaigns**: They conduct campaigns to support their programming and initiatives, including events like the "Pixilation Technique and Experiments with Pixie Cram."
   - **Community Programs**: DARC engages in community outreach to educate and involve local populations in digital arts through hands-on experiences and collaborative projects.

3. **Tone of Voice**:
   - The tone of voice on the DARC website is **friendly**, **inspiring**, and **professional**. It encourages creativity and participation while maintaining a welcoming atmosphere. The language is accessible, aiming to engage a diverse audience, including artists, students, and community members.

4. **Emoji Usage**:
   - The website and email communications do not prominently feature emojis. The content is primarily text-based, focusing on clear and professional communication without the use of informal symbols.

5. **Key Facts**:
   - **Founding Info**: Specific founding details are not provided on the website.
   - **Scale**: DARC appears to have a robust engagement with the community, as indicated by the 28 total forms and email campaigns.
   - **Impact Metrics**: While specific metrics are not detailed, the organization emphasizes community involvement and artist development.
   - **Volunteer Info**: Information on volunteer opportunities is not explicitly mentioned but may be available through direct inquiry or participation in events.

6. **Writing Guidelines**:
   - **Style**: Use a conversational yet professional tone that invites participation and creativity. Avoid overly technical jargon to ensure accessibility.
   - **Structure**: Keep content clear and concise, using headings and bullet points where appropriate to enhance readability.
   - **Engagement**: Encourage community involvement and highlight the benefits of participation in events and programs.
   - **Call to Action**: Use strong calls to action that inspire readers to engage with DARC’s offerings, whether by attending events, volunteering, or supporting fundraising efforts.

This context profile provides a comprehensive understanding of the Digital Arts Resource Centre (DARC) that can inform the creation of personalized and relevant content for their audience.

General Admission

<div fr-original-style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" id="isPasted" style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; line-height: 1.5; box-sizing: inherit;"><strong fr-original-style="" style="font-weight: 700; box-sizing: inherit;">The Playbook: The Creative&rsquo;s Guide to Entrepreneurship</strong></div><div fr-original-style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; line-height: 1.5; box-sizing: inherit;"><br fr-original-style="" style="box-sizing: inherit;"></div><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><div fr-original-style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; line-height: 1.5; box-sizing: inherit;"><em fr-original-style="" style="box-sizing: inherit;">The Playbook is an engaging, hands-on online workshop designed to help creative individuals understand how to turn their ideas into sustainable businesses. Created by Business in the Streets (BITS), this session breaks down the fundamentals of entrepreneurship in a relatable and accessible way, helping participants see business as an extension of their creativity, not the opposite of it. Through guided discussion, storytelling, and practical exercises, participants explore what makes a business idea strong, how to start with limited resources, and how to find the right audience for their work.&nbsp;</em></div><div fr-original-style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; line-height: 1.5; box-sizing: inherit;"><em fr-original-style="" style="box-sizing: inherit;"><br fr-original-style="" style="box-sizing: inherit;"></em></div><div fr-original-style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; line-height: 1.5; box-sizing: inherit;"><em fr-original-style="" style="box-sizing: inherit;">By the end of The Playbook, participants will:</em></div><div fr-original-style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; line-height: 1.5; box-sizing: inherit;"><ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="margin-left: 15px;" style="margin-left: 15px; box-sizing: inherit;"><em fr-original-style="" style="box-sizing: inherit;">Understand the key differences between being creative and being entrepreneurial (and how the two complement each other).</em></li><li fr-original-style="margin-left: 15px;" style="margin-left: 15px; box-sizing: inherit;"><em fr-original-style="" style="box-sizing: inherit;">Learn how to identify and evaluate a business idea with real potential.</em></li><li fr-original-style="margin-left: 15px;" style="margin-left: 15px; box-sizing: inherit;"><em fr-original-style="" style="box-sizing: inherit;">Gain practical tools to build a business using limited resources.</em></li><li fr-original-style="margin-left: 15px;" style="margin-left: 15px; box-sizing: inherit;"><em fr-original-style="" style="box-sizing: inherit;">Define their ideal customer and articulate the unique value they offer.</em></li><li fr-original-style="margin-left: 15px;" style="margin-left: 15px; box-sizing: inherit;"><em fr-original-style="" style="box-sizing: inherit;">Develop an actionable next step toward launching or growing their venture.</em></li><li fr-original-style="margin-left: 15px;" style="margin-left: 15px; box-sizing: inherit;"><em fr-original-style="" style="box-sizing: inherit;">Leave with renewed confidence, clarity, and a mindset grounded in experimentation and action.</em></li></ul></div><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style='background: 0px 0px rgb(255, 255, 255); border: 0px; margin: 0px; padding: 0px; vertical-align: baseline; outline: 0px; color: rgb(47, 82, 164); font-family: "IBM Plex Sans", sans-serif; box-sizing: border-box; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;' style='background: 0px 0px rgb(255, 255, 255); border: 0px; margin: 0px; padding: 0px; vertical-align: baseline; outline: 0px; color: rgb(47, 82, 164); font-family: "IBM Plex Sans", sans-serif; box-sizing: border-box; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; width: 100%; line-height: 1.5;'>Presented by <a fr-original-style="background: 0px 0px; border: 0px; margin: 0px; padding: 0px; vertical-align: baseline; outline: 0px; color: rgb(239, 91, 161); text-decoration: none; cursor: pointer; box-sizing: border-box; box-shadow: none;" href="https://digitalartsresourcecentre.ca/" style="background: 0px 0px; border: 0px; margin: 0px; padding: 0px; vertical-align: baseline; outline: 0px; color: rgb(239, 91, 161); text-decoration: none; cursor: pointer; box-sizing: border-box; box-shadow: none; user-select: auto;" target="_blank">DARC</a> &amp; <a fr-original-style="background: 0px 0px; border: 0px; margin: 0px; padding: 0px; vertical-align: baseline; outline: 0px; color: rgb(239, 91, 161); text-decoration: none; cursor: pointer; box-sizing: border-box; box-shadow: none;" href="https://businessinthestreets.com/" style="background: 0px 0px; border: 0px; margin: 0px; padding: 0px; vertical-align: baseline; outline: 0px; color: rgb(239, 91, 161); text-decoration: none; cursor: pointer; box-sizing: border-box; box-shadow: none; user-select: auto;" target="_blank">Business In the Streets (BITS)</a></p>

<p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name</span>,</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" id="isPasted" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">Thank you for registering for this online workshop! We can&#39;t wait to see you there.</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">Make sure to check out our website for more about DARC, and learn about the benefits of becoming a member!</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">Feel free to contact us with any questions regarding this event, or any of our programming.&nbsp;</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">Best,</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">Digital Arts Resource Centre</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">education@digitalartsresourcecentre.ca</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p>

<div><strong>The Playbook: The Creative’s Guide to Entrepreneurship</strong></div><div><br /></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><em>The Playbook is an engaging, hands-on online workshop designed to help creative individuals understand how to turn their ideas into sustainable businesses. Created by Business in the Streets (BITS), this session breaks down the fundamentals of entrepreneurship in a relatable and accessible way, helping participants see business as an extension of their creativity, not the opposite of it. Through guided discussion, storytelling, and practical exercises, participants explore what makes a business idea strong, how to start with limited resources, and how to find the right audience for their work. </em></div><div><em><br /></em></div><div><em>By the end of The Playbook, participants will:</em></div><div><ul><li><em>Understand the key differences between being creative and being entrepreneurial (and how the two complement each other).</em></li><li><em>Learn how to identify and evaluate a business idea with real potential.</em></li><li><em>Gain practical tools to build a business using limited resources.</em></li><li><em>Define their ideal customer and articulate the unique value they offer.</em></li><li><em>Develop an actionable next step toward launching or growing their venture.</em></li><li><em>Leave with renewed confidence, clarity, and a mindset grounded in experimentation and action.</em></li></ul></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><p style="border:0px;margin:0px;padding:0px;vertical-align:baseline;outline:0px;box-sizing:border-box;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;width:100%;line-height:1.5;max-width:100%">Presented by <a href="https://digitalartsresourcecentre.ca/" target="_blank">DARC</a> &amp; <a href="https://businessinthestreets.com/" target="_blank">Business In the Streets (BITS)</a></p>

Digital Arts Resource Centre (DARC)

The Playbook: The Creative’s Guide to Entrepreneurship

General Admission

Free