New Grocery Movement

### Context Profile for New Grocery Movement

1. **Organization Mission & Cause**:
   - **Mission**: The New Grocery Movement aims to create a more equitable and sustainable food system. They focus on improving access to healthy food options for underserved communities, promoting local produce, and fostering community engagement in food-related initiatives.
   - **Cause**: Their work is rooted in addressing food insecurity and promoting health equity, emphasizing the importance of community involvement and support.

2. **Type of Activities**:
   - **Events**: The organization hosts community events aimed at educating the public about nutrition, cooking, and sustainable practices.
   - **Fundraising Campaigns**: Regular campaigns such as "Donate to make a difference" encourage community members to contribute financially to their initiatives.
   - **Community Programs**: They implement programs that connect local farmers with community members, provide workshops, and facilitate access to fresh produce.

3. **Tone of Voice**:
   - The tone is **friendly**, **inspiring**, and **encouraging**. The language used is inclusive and motivating, aiming to empower individuals to take action and contribute to the cause. Phrases like "Join us in Creating Change!" and "Every act of kindness" reflect a positive and uplifting approach.

4. **Emoji Usage**:
   - The organization uses emojis sparingly but effectively to enhance communication. For example, they use 🌟 in their campaign title to add a sense of excitement and positivity. Emojis are not overused, maintaining a balance that keeps the content professional yet approachable.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not available on the website.
   - **Scale**: The organization has a small but dedicated presence, with a focus on local community engagement.
   - **Impact Metrics**: While specific metrics were not detailed, the emphasis on community involvement suggests a focus on qualitative impact rather than quantitative.
   - **Volunteer Info**: They encourage volunteering as a means to support their mission, indicating that community members can actively participate in their programs.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and conversational tone that encourages engagement and participation. Avoid overly formal language.
   - **Structure**: Use clear headings and bullet points for easy readability. Incorporate calls to action that inspire readers to donate, share, or volunteer.
   - **Emphasis**: Highlight the impact of contributions and the importance of community involvement. Use bold text for key actions and messages.
   - **Visuals**: Consider using emojis to add warmth and approachability, but ensure they are relevant and not distracting.

This context profile provides a comprehensive overview of the New Grocery Movement, focusing on actionable insights that can guide the creation of personalized content for their audience.

Enjoy the full program with access to all main activities.

General Admission

NGM and @vers_e_poetry invites you to join us for The Secret Garden Session Whether you are a seasoned muscian, a poet with a new piece, a comedian testing out a set, or wanting to enjoy local talent, join us at the West Ritchie Community Garden for an open mic.&nbsp; Event Details:* Location: West Ritchie Community Garden, 7900a 101 St NW, Edmonton, AB T6E 0B9* Time: 2-3pmish (May go longer if there is interest)* Sign-up: The sign-up sheet will be available at the event at 2pm. Slots are first-come, first-served.* Admission: Free! All skill levels and community members are welcome.&nbsp; We will be hosting an informal garden tour at 1:30pm if you would like to learn more about the space and community groups who access it. Please use the zeffy link to register for the event, this allows us to be more prepared for numbers. Our host: Matthew Stepanic is the host of VERS/E, a queer poetry open mic on the first Wednesday of the month at Felice Cafe from September through October. They also edit and design chapbooks for Agatha Press.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="color: rgb(42, 42, 196); overflow-wrap: anywhere; user-select: none; background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; margin: 0px; padding: 1px 8px; font-size: 11px; display: inline-block; box-sizing: inherit;">First name, Thank you for registering for The Secret Garden Session event!&nbsp; By supporting and attending New Grocery Movement&#39;s events and workshops, you are helping the community grow and the fight for food sovereignty.&nbsp; Event Information:<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="" style="box-sizing: inherit;">Location:&nbsp;West Ritchie Community Garden, 7900a 101 St NW, Edmonton, AB T6E 0B9 (street parking or transit from Whyte Avenue or 99th Street)</li><li fr-original-style="" style="box-sizing: inherit;">Time: 2-3pm (We can go longer if there is interest)</li><li fr-original-style="" style="box-sizing: inherit;">Informal Garden Tour at 1:30pm</li><li fr-original-style="" style="box-sizing: inherit;">Light beverages and snacks will be available</li><li fr-original-style="" style="box-sizing: inherit;">There are picnic tables at the garden, they are first-come first served. Feel free to bring a chair if you want.&nbsp;</li></ul> If you have any questions or want to learn more about New Grocery Movement, please reach out to me! Jo-Mary Crowchild<a fr-original-style="" href="mailto:jomary@newgrocerymovement.com" rel="noopener noreferrer" style="text-decoration-color: currentcolor; user-select: auto; box-sizing: inherit;" target="_blank">jomary@newgrocerymovement.com</a> New Grocery Movement (NGM) is a Canadian nonprofit organization dedicated to building a grassroots movement for food sovereignty by reimagining groceries. We are helping shift power in the grocery sector back to the local level by connecting people to alternatives in their communities, and building the food skills and knowledge to better navigate our food systems. We envision a world where everyone has access to joyful and just food. We accomplish this through providing community programs, such as Community Cooks, Reading Between the Barcode Line, Garden Club, and Mill Creek Healing Park. &nbsp;

NGM and @vers_e_poetry invites you to join us for The Secret Garden Session Whether you are a seasoned muscian, a poet with a new piece, a comedian testing out a set, or wanting to enjoy local talent, join us at the West Ritchie Community Garden for an open mic.  Event Details:* Location: West Ritchie Community Garden, 7900a 101 St NW, Edmonton, AB T6E 0B9* Time: 2-3pmish (May go longer if there is interest)* Sign-up: The sign-up sheet will be available at the event at 2pm. Slots are first-come, first-served.* Admission: Free! All skill levels and community members are welcome.  We will be hosting an informal garden tour at 1:30pm if you would like to learn more about the space and community groups who access it. Please use the zeffy link to register for the event, this allows us to be more prepared for numbers. Our host: Matthew Stepanic is the host of VERS/E, a queer poetry open mic on the first Wednesday of the month at Felice Cafe from September through October. They also edit and design chapbooks for Agatha Press.

New Grocery Movement

The Secret Garden Session

7900 101 St NW

General Admission