Thompson Okanagan Tourism Association

### Context Profile for Thompson Okanagan Tourism Association (TOTA)

#### 1. Organization Mission & Cause
The Thompson Okanagan Tourism Association (TOTA) is dedicated to promoting and enhancing the tourism industry in the Thompson Okanagan region of British Columbia, Canada. Their mission is to support sustainable tourism development, foster collaboration among stakeholders, and enhance the visitor experience. TOTA aims to create a thriving tourism economy that benefits local communities and preserves the region's natural and cultural heritage.

#### 2. Type of Activities
TOTA engages in various activities to fulfill its mission, including:
- **Annual General Meeting (AGM)**: A platform for stakeholders to discuss industry developments and strategies.
- **Tourism Summits**: Events like the "TOTA 2025 AGM & Summit" that focus on navigating transformations in tourism, featuring keynote speakers and networking opportunities.
- **Community Programs**: Initiatives aimed at promoting local attractions and experiences.
- **Fundraising Campaigns**: Utilizing platforms like Zeffy for events to ensure that funds directly support tourism initiatives without incurring high fees.

#### 3. Tone of Voice
The tone of voice used by TOTA is professional yet approachable. Their communications are informative and supportive, aiming to inspire collaboration and engagement within the tourism community. The language is clear and direct, with a focus on inclusivity and community involvement.

#### 4. Emoji Usage
The TOTA website and communications do not prominently feature emojis. Their focus is on maintaining a professional tone, which aligns with their mission to represent the tourism industry effectively.

#### 5. Key Facts
- **Founding Information**: Established to support tourism in the Thompson Okanagan region.
- **Scale**: Engages a wide range of stakeholders, including local businesses, government entities, and community organizations.
- **Impact Metrics**: Specific metrics are not detailed on the website, but TOTA emphasizes the importance of sustainable tourism practices and community benefits.
- **Volunteer Information**: While specific volunteer opportunities are not highlighted, TOTA encourages community involvement and collaboration among stakeholders.

#### 6. Writing Guidelines
- **Clarity and Professionalism**: Use clear, concise language that reflects the professional nature of the organization.
- **Inclusivity**: Encourage community involvement and collaboration in all communications.
- **Informative and Engaging**: Provide valuable information while maintaining an engaging tone to inspire action and participation.
- **Call to Action**: Include clear calls to action for events, registrations, and community engagement opportunities.

This context profile serves as a foundational guide for creating personalized and effective content for the Thompson Okanagan Tourism Association, ensuring alignment with their mission, tone, and activities.

LXCL:Includes a round of golf, golf cart, welcome reception, and dinner. Early bird rate is in effect until May 7, 2026. Regular rate is $225.00 + GST

Golf & Dinner Registration - Individual ($199.00 + GST)

LXCL:Includes a round of golf, golf cart, welcome reception, and dinner. Early bird rate is in effect until May 7, 2026. Regular rate is $900.00 + GST

Golf & Dinner Registration - Team of 4 ($796.00 + GST)

LXCL:The Oopsie Advantage to improve your score because everyone deserves a second chance… or a little creative assistance! The package includes the ability to re-take a shot or reposition your ball multiple times, as well as 1 entry to the Putting Competition. Limit one per person

The Oopsie Advantage ($28.57 + GST)

LXCL:If you have purchased a Golf Registration ticket, it includes dinner, this dinner ticket is for any guests who will not be golfing.

Dinner Only ($85 + GST)

<p fr-original-style="text-align:center;width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="text-align: center; width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="text-align: left; width: 100%; margin-top: 0px; margin-bottom: 0px; box-sizing: inherit; color: rgb(15, 14, 91);" style="text-align: left; width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">The Thompson Okanagan Tourism Association is hosting its 32nd annual golf tournament on June 9, 2026, in Salmon Arm, BC. Join us at <a fr-original-style="" href="https://shuswapnational.com/" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">Shuswap National Golf Course</a> for a full day of fun, food, and drinks while supporting the Thompson Okanagan Tourism Industry.&nbsp; This tournament brings tourism industry professionals from around the region together for a day full of networking, connection, and fun on and off the course.&nbsp;<p fr-original-style="text-align: left; width: 100%; margin-top: 0px; margin-bottom: 0px; box-sizing: inherit; color: rgb(15, 14, 91);" style="text-align: left; width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="text-align: left; width: 100%; margin-top: 0px; margin-bottom: 0px; box-sizing: inherit; color: rgb(15, 14, 91);" style="text-align: left; width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">We are very pleased that this year, net proceeds from the TOTA Golf Tournament will support the <a fr-original-style="" href="https://www.zeffy.com/en-CA/donation-form/4cb4ce31-5b1e-4250-81a2-5646b30567c3" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">Thompson Okanagan Tourism Foundation</a> and our work with regional trails. &nbsp;In recognition of this year&#39;s host location,&nbsp;50% of all net proceeds will be directed specifically to the Shuswap North Okanagan Rail Trail, to support the continued development of this outstanding new trail system.<p fr-original-style="text-align: left; width: 100%; margin-top: 0px; margin-bottom: 0px; box-sizing: inherit; color: rgb(15, 14, 91);" style="text-align: left; width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="text-align: left; width: 100%; margin-top: 0px; margin-bottom: 0px; box-sizing: inherit; color: rgb(15, 14, 91);" style="text-align: left; width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Please note that Zeffy, the auction platform we are using, will add on a suggested donation on the payment page. &nbsp;This is completely optional and is not required.&nbsp; You can change the amount to 0 by clicking the &quot;support the platform&quot; box, select &quot;other&quot; and enter 0 as the amount. We chose Zeffy to host our event so that 100% of funds will be collected, and not go toward paying fees

<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">&nbsp;Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name ,<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> We have received and confirmed your registration.&nbsp; Event Name: TOTA Golf Tournament 2026Event Date: Tuesday, June 9, 2026Location: &nbsp;Shuswap National Golf Course Accommodation<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="" id="isPasted" style="box-sizing: inherit;"><a fr-original-style="" href="https://www.choicehotels.com/en-ca/british-columbia/salmon-arm/comfort-inn-hotels/cn984" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">Comfort Inn &amp; Suites</a>, 1090 22 St NE, Salmon Arm, BC V1E 2V5, (250) 832-7711 - Guests must contact the hotel directly and reference &quot;TOTA Golf&quot; for rates starting at $165</li><li fr-original-style="" id="isPasted" style="box-sizing: inherit;"><a fr-original-style="" href="https://www.prestigehotelsandresorts.com/location/prestige-harbourfront-resort/" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">Prestige Salmon Arm</a>, 251 Harbourfront Dr, Salmon Arm, BC V1E 2W7, (250) 833-5800 - Guests may reserve their accommodations by calling the hotel directly. Please mention the official event name, Thompson Okanagan Tourism Association Golf Tournament or provide the group ID (10946) to access the exclusive room block and preferred rates starting at $244.</li></ul>Rental ClubsIf you require rental clubs, please contact Shuswap National Golf Course directly at (250) 832-3285 to arrange the rental and payment Opportunities to Get Involved SponsorshipEvent sponsors play a vital role in making TOTA events like the Golf Tournament an unforgettable experience. In return, we make sure that event sponsors gain meaningful exposure through our channels, connect with key audiences in the tourism industry, and work alongside like-minded businesses that support the future development of sustainable tourism in the region. To inquire about sponsorship opportunities, contact <a fr-original-style="" href="mailto:golf@totabc.com" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">golf@totabc.com</a>&nbsp; <span contenteditable="false" data-button-color="{{#004b55}}" data-custom-link="{{https://biosphere.totabc.com/hubfs/Sponsor%20Package%20-%20TOTA%20Golf%20Tournament%202026.pdf}}" data-custom-variable="{{custom-link-button-7a5c8076-1f1f-408e-839a-800693efc948}}" data-text="{{Download the Sponsorship Package}}" fr-original-class="fr-deletable styled-tag-button" fr-original-style="background-color: #004b55" style="background-color: rgb(0, 75, 85); border-radius: 8px; height: 36px; color: rgb(255, 255, 255); padding: 8px 16px; font-size: 14px; line-height: 20px; font-family: Roboto; font-weight: 500; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">Download the Sponsorship Package PhotosBy registering for this event, you acknowledge that your participation in this event and, if applicable, the participation of your guests, grants Thompson Okanagan Tourism Association use of all photographs taken without payment or compensation from now onward. Cancellation Policy<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">If you are unable to attend after registering, you may transfer your registration to another person by emailing <a fr-original-style="" href="mailto:golf@totabc.com" rel="noopener noreferrer noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">golf@totabc.com</a>. &nbsp;Cancellations made before June 4 at 4:30pm will be subject to a $10 administrative fee. The remaining balance will be refunded to the original payment method. &nbsp;After that time no refunds will be issued.<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Contact Us<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">If you have any questions, email the event team at <a fr-original-style="" href="mailto:golf@TOTABC.com" rel="noopener noreferrer noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">golf@TOTABC.com</a>&nbsp;

The Thompson Okanagan Tourism Association is hosting its 32nd annual golf tournament on June 9, 2026, in Salmon Arm, BC. Join us at <a href="https://shuswapnational.com/" target="_blank">Shuswap National Golf Course</a> for a full day of fun, food, and drinks while supporting the Thompson Okanagan Tourism Industry.  This tournament brings tourism industry professionals from around the region together for a day full of networking, connection, and fun on and off the course.  We are very pleased that this year, net proceeds from the TOTA Golf Tournament will support the <a href="https://www.zeffy.com/en-CA/donation-form/4cb4ce31-5b1e-4250-81a2-5646b30567c3" target="_blank">Thompson Okanagan Tourism Foundation</a> and our work with regional trails.  In recognition of this year's host location, 50% of all net proceeds will be directed specifically to the Shuswap North Okanagan Rail Trail, to support the continued development of this outstanding new trail system. Please note that Zeffy, the auction platform we are using, will add on a suggested donation on the payment page.  This is completely optional and is not required.  You can change the amount to 0 by clicking the "support the platform" box, select "other" and enter 0 as the amount. We chose Zeffy to host our event so that 100% of funds will be collected, and not go toward paying fees

Thompson Okanagan Tourism Association

2026 TOTA Golf Tournament

6015 Shaw Rd

Golf & Dinner Registration - Individual ($199.00 + GST)

$208.95

Golf & Dinner Registration - Team of 4 ($796.00 + GST)

$835.80

The Oopsie Advantage ($28.57 + GST)

$30

Dinner Only ($85 + GST)

$89.25