Up and Running

### Context Profile for Up and Running

1. **Organization Mission & Cause**:
   - **Mission**: Up and Running is dedicated to promoting mental health through accessible walking and running programs. They aim to create positive change in the community by providing low-cost, supportive activities that encourage physical wellness and mental well-being.
   - **Cause**: The organization focuses on addressing the increasing levels of burnout and declining mental health in communities, particularly through physical activity.

2. **Type of Activities**:
   - **Events**: They organize community events like the "Harvest Trailmixer," which includes running and walking activities aimed at fundraising for mental health initiatives.
   - **Fundraising Campaigns**: They run campaigns to raise funds for their programs, with specific monetary goals (e.g., $35,000 for the Harvest Trailmixer).
   - **Community Programs**: Up and Running offers programs that are designed to be safe, supportive, and accessible to all community members, promoting overall mental health.

3. **Tone of Voice**:
   - The tone is **friendly**, **inspiring**, and **supportive**. The language used is inclusive and encourages community involvement, emphasizing the positive impact of participation on mental health.
   - The content is approachable, aiming to motivate individuals to engage in activities that benefit both themselves and the community.

4. **Emoji Usage**:
   - The website and communications do not prominently feature emojis. The tone remains professional and straightforward, focusing on clarity and impact rather than casual or playful language.

5. **Key Facts**:
   - **Founding Info**: Specific founding details are not provided on the website, but the organization has established itself as a community-focused initiative.
   - **Scale**: The organization has a total of 377 forms and has conducted 40 email campaigns, indicating an active engagement with the community.
   - **Impact Metrics**: They aim to raise significant funds (e.g., $35,000) for their programs, highlighting their commitment to expanding mental health resources.
   - **Volunteer Info**: While specific volunteer details are not mentioned, community involvement is a key aspect of their programs.

6. **Writing Guidelines**:
   - Use a **friendly and inclusive tone** that encourages participation and community spirit.
   - Focus on **clarity and motivation**, emphasizing the positive outcomes of involvement in events and programs.
   - Avoid casual language or emojis to maintain a professional and supportive atmosphere.
   - Highlight the impact of donations and participation, using specific metrics or goals to create urgency and importance.

This context profile serves as a foundational guide for generating personalized and effective content for Up and Running, ensuring alignment with their mission, tone, and community engagement strategies.

LXCL:Sizes available from XS - 2XL. Please indicate which size you would like in the notes section of check-out. Details: <ul class="lxcl-ul"><li value="1" class="lxcl-listItem" dir="ltr">100% polyester interlock jersey with Pro-Lock technology</li><li value="2" class="lxcl-listItem" dir="ltr">Moisture-management properties</li><li value="3" class="lxcl-listItem" dir="ltr">UPF 50+ protection</li><li value="4" class="lxcl-listItem" dir="ltr">Snag-resistant</li><li value="5" class="lxcl-listItem" dir="ltr">Standard fit</li><li value="6" class="lxcl-listItem" dir="ltr">Self-fabric collar</li><li value="7" class="lxcl-listItem" dir="ltr">Rolled forward shoulder for improved fit and comfort</li><li value="8" class="lxcl-listItem" dir="ltr">Tear away label for comfort and relabeling</li></ul>

Blue Up and Running T-shirt with Logo

LXCL:Sizes available from XS - 2XL. Please indicate which size you would like in the notes section of check-out. Details: <ul class="lxcl-ul"><li value="1" class="lxcl-listItem" dir="ltr">100% polyester interlock jersey with Pro-Lock technology</li><li value="2" class="lxcl-listItem" dir="ltr">Moisture-management properties</li><li value="3" class="lxcl-listItem" dir="ltr">UPF 50+ protection</li><li value="4" class="lxcl-listItem" dir="ltr">Snag-resistant</li><li value="5" class="lxcl-listItem" dir="ltr">Standard fit</li><li value="6" class="lxcl-listItem" dir="ltr">Self-fabric collar</li><li value="7" class="lxcl-listItem" dir="ltr">Rolled forward shoulder for improved fit and comfort</li><li value="8" class="lxcl-listItem" dir="ltr">Tear away label for comfort and relabeling</li></ul>

Purple Up and Running T-Shirt with Logo

Thank you for your interest in our Up and Running merchandise! We wanted to make it easier to identify others in the Up and Running community, so we created a t-shirt!&nbsp;We hope you like it! 🌟 PLEASE NOTE: If you have already registered for a Fall program before we added t-shirts to our Fall 2025 registration page, please contact events@upandrunningguelph.ca! Up and Running

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for supporting our organization! Your support helps us spread the word about Up and Running each time you wear your t-shirt! If you would like to further support our organization, consider spreading the word about our shop, and Up and Running as an organization to your friends and family, or contacting us directly to learn about volunteer opportunities! Thank you once again for your support. Up and Runningevents@upandrunningguelph.ca

Thank you for your interest in our Up and Running merchandise! We wanted to make it easier to identify others in the Up and Running community, so we created a t-shirt! We hope you like it! 🌟 PLEASE NOTE: If you have already registered for a Fall program before we added t-shirts to our Fall 2025 registration page, please contact events@upandrunningguelph.ca! Up and Running

Up and Running

Up and Running's Apparel

Blue Up and Running T-shirt with Logo

$30

Purple Up and Running T-Shirt with Logo

$30